# Review Paid Search Ads for Trademark Bidding Violations

{% hint style="success" %}
This feature is on accessible to specific impact.com editions or add-ons. [Contact us](https://app.impact.com/support/portal.ihtml?createTicket=true) to upgrade your account and get access.
{% endhint %}

Reviewing a Paid Search ad allows you to view more information about the specific ad selected. You can also change the status of the ad or log a violation if the partner is found to be contravening your rules.

1. From the left navigation menu, select ![](/files/R8AxmtABBX7EqHjIMAwy) **\[Protect]** → **Monitoring** → **Paid Search**.
2. Find the specific paid search ad you want to review.
3. Hover your cursor over the ad and select **Review**.
4. From here, you can view more details about the paid search ad.

<details>

<summary>Ad details reference</summary>

| Ad Detail             | Description                                                 |
| --------------------- | ----------------------------------------------------------- |
| **Domain**            | The website domain of the partner.                          |
| **Ad Display URL**    | The URL where the display ad appeared.                      |
| **Search Engine**     | On which search engine the ad was found.                    |
| **Keywords**          | Your protected keywords that were used.                     |
| **Times Seen**        | How many times impact.com saw the ad over a period of time. |
| **Last Seen Ad Rank** | The position of the ad on the search engine's results page. |
| **Ad Copy**           | The text copy that was included in the ad.                  |
| **Ad Label**          | More information about the type of potential offense.       |

</details>

5. You can expand the *Content Details* section for even more information about the ad. These additional details include:
   * **Ad ID** — The unique identifier of the ad.
   * **Policy —** The name of the policy triggered the event.
   * **Device Type —** What type of device the ad was aimed for.
   * **Ad Screenshot —** A URL to the screenshot of the ad.
   * **Ad Click URL —** The URL that clicking the ad would take you to.
   * **SERP —** Which number page on the Search Engine Results the ad appeared on.
   * **Ad's Location —** Where on the page the ad was positioned.
6. If you have found the ad to be in violation of your terms, next to *Decision*, select **VIOLATION** as the outcome for the ad.
7. Select the **Error** type the violation was for and state the **Severity** of the violation. Set a **Due Date** by which the partner needs to respond by. Optionally, attach a file to the violation notification and leave a comment for the partner — you can communicate directly with the specific partner to ask them questions or to remove ads that are not authorized.
8. Optionally, leave a **Comment**. If you opt to leave a comment, select whether it should be a *Private* or *Public* comment.

{% tabs %}
{% tab title="Private" %}
Your comment will only be visible to your brand’s account users. Private comments can be used to make notes or provide context on the issue for other account users.
{% endtab %}

{% tab title="Public" %}
Your comment will be visible to the relevant partner.
{% endtab %}
{% endtabs %}

9. ![](/files/OoA2qxPalfCYKZvmxuU6) **\[Toggle on]** **Send violation notifications** if you want to notify the partner of the violation.
10. Select **Create Violation** to create the violation and submit the violation notification (if you opted to do so).
    * All created violations will appear on the *Violations* screen. Refer to [Manage Your Monitoring Violations](/brand/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/manage-your-monitoring-violations.md) to learn how to adjust a violation's status and more.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/paid-search-monitoring/review-paid-search-ads-for-trademark-bidding-violations.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.