# Review Paid Search Ads for Trademark Bidding Violations

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This feature is only available with specific impact.com editions or add-ons. [Contact us](https://app.impact.com/secure/advertiser/support/customer-support-portal-flow.ihtml) to upgrade your account and get access!
{% endhint %}

Reviewing a Paid Search ad allows you to view more information about the specific ad selected. You can also change the status of the ad or log a violation if the partner is found to be contravening your rules.

1. From the left navigation menu, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-db1131f1b95ffbfa026aac99b07a7ffe0564b3b6%2F477fa23d9ffe966a6d1191fbd504e9a68f4c3918efe5cee5cb7bbd826e591fea.svg?alt=media) **\[Protect]** → **Monitoring** → **Paid Search**.
2. Find the specific paid search ad you want to review.
3. Hover your cursor over the ad and select **Review**.
4. From here, you can view more details about the paid search ad.

<details>

<summary>Ad details reference</summary>

| Ad Detail             | Description                                                 |
| --------------------- | ----------------------------------------------------------- |
| **Domain**            | The website domain of the partner.                          |
| **Ad Display URL**    | The URL where the display ad appeared.                      |
| **Search Engine**     | On which search engine the ad was found.                    |
| **Keywords**          | Your protected keywords that were used.                     |
| **Times Seen**        | How many times impact.com saw the ad over a period of time. |
| **Last Seen Ad Rank** | The position of the ad on the search engine's results page. |
| **Ad Copy**           | The text copy that was included in the ad.                  |
| **Ad Label**          | More information about the type of potential offense.       |

</details>

5. You can expand the *Content Details* section for even more information about the ad. These additional details include:
   * **Ad ID** — The unique identifier of the ad.
   * **Policy —** The name of the policy triggered the event.
   * **Device Type —** What type of device the ad was aimed for.
   * **Ad Screenshot —** A URL to the screenshot of the ad.
   * **Ad Click URL —** The URL that clicking the ad would take you to.
   * **SERP —** Which number page on the Search Engine Results the ad appeared on.
   * **Ad's Location —** Where on the page the ad was positioned.
6. If you have found the ad to be in violation of your terms, next to *Decision*, select **VIOLATION** as the outcome for the ad.
7. Select the **Error** type the violation was for and state the **Severity** of the violation. Set a **Due Date** by which the partner needs to respond by. Optionally, attach a file to the violation notification and leave a comment for the partner — you can communicate directly with the specific partner to ask them questions or to remove ads that are not authorized.
8. Optionally, leave a **Comment**. If you opt to leave a comment, select whether it should be a *Private* or *Public* comment.

{% tabs %}
{% tab title="Private" %}
Your comment will only be visible to your brand’s account users. Private comments can be used to make notes or provide context on the issue for other account users.
{% endtab %}

{% tab title="Public" %}
Your comment will be visible to the relevant partner.
{% endtab %}
{% endtabs %}

9. ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-d0b6669ae76a7bef06a8d6940d7ad5c16bb8d018%2F7cb018d4face8d7cceb880eb5086c812e764fbcfe6f2a0377f88bc7576973070.svg?alt=media) **\[Toggle on]** **Send violation notifications** if you want to notify the partner of the violation.
10. Select **Create Violation** to create the violation and submit the violation notification (if you opted to do so).
    * All created violations will appear on the *Violations* screen. Refer to [Manage Your Monitoring Violations](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/manage-your-monitoring-violations) to learn how to adjust a violation's status and more.