> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/paid-search-monitoring/manage-paid-search-monitoring-policies.md).
# Manage Paid Search Monitoring Policies
Take the PXA course
Once you've created a policy, it will appear on the *Policy* screen. From here, you can find policies using the search or filter bar. You can edit or deactivate active policies, and reactivate or delete policies no longer in use.
{% hint style="success" %}
**Note:** Inactive policies count toward your keyword limit. To remove these keywords from your limit, you must delete the inactive policy.
{% endhint %}
1. From the left navigation menu, select  **\[Protect] → Monitoring → Policies**.
2. Find the specific policy you want to change.
* Optionally, use the filters at the top of the page to narrow down your searches.
Filter reference
| | |
| ------------------ | ------------------------------------------------------------------------------------------------ |
| **Filter** | **Description** |
| **Name** | Search for a policy by name or ID. |
| **Date** | Review policies created on a specific date or within a range of dates. |
| **Created By** | See policies created by a specific user on your account. |
| **Status** | Limit your selections to only policies with a certain status, e.g., active, inactive, or paused. |
| **Type** | Select a type of policy, e.g., Paid Search Ad. |
| **Country/Region** | Select the country or region which is being monitored. |
| **Search Engines** | View policies only for a specific search engine. |
| **Language** | Limit your selection to only those in a specific language. |
3. Hover your cursor to the far right of the row, then select  **\[More]**.
4. Select an action.
* **Activate**: Changes the policy's status to *Active*. This resumes the monitoring of data on search engines.
* **De-Activate**: Changes the policy's status to *Inactive*. This pauses monitoring, but doesn't remove trademarks from your monthly keyword limit.
* **Delete:** Permanently deletes the policy and removes the trademarks from your monthly keyword limit.
---
# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.
## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.
Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:
```
GET https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/paid-search-monitoring/manage-paid-search-monitoring-policies.md?ask=&goal=
```
`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.
Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
