> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/paid-search-monitoring/manage-paid-search-monitoring-policies.md).

# Manage Paid Search Monitoring Policies

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Once you've created a policy, it will appear on the *Policy* screen. From here, you can find policies using the search or filter bar. You can edit or deactivate active policies, and reactivate or delete policies no longer in use.

{% hint style="info" %}
**Note:** Inactive policies count toward your keyword limit. To remove these keywords from your limit, you must delete the inactive policy.
{% endhint %}

1. From the left navigation menu, select ![](/files/R8AxmtABBX7EqHjIMAwy) **\[Protect] → Monitoring → Policies**.
2. Find the specific policy you want to change.
   * Optionally, use the filters at the top of the page to narrow down your searches.

<details>

<summary>Filter reference</summary>

|                    |                                                                                                  |
| ------------------ | ------------------------------------------------------------------------------------------------ |
| **Filter**         | **Description**                                                                                  |
| **Name**           | Search for a policy by name or ID.                                                               |
| **Date**           | Review policies created on a specific date or within a range of dates.                           |
| **Created By**     | See policies created by a specific user on your account.                                         |
| **Status**         | Limit your selections to only policies with a certain status, e.g., active, inactive, or paused. |
| **Type**           | Select a type of policy, e.g., Paid Search Ad.                                                   |
| **Country/Region** | Select the country or region which is being monitored.                                           |
| **Search Engines** | View policies only for a specific search engine.                                                 |
| **Language**       | Limit your selection to only those in a specific language.                                       |

</details>

3. Hover your cursor to the far right of the row, then select ![](/files/mQTDSmR70Q3Eybmgev6e) **\[More]**.
4. Select an action.

   * **Activate**: Changes the policy's status to *Active*. This resumes the monitoring of data on search engines.
   * **De-Activate**: Changes the policy's status to *Inactive*. This pauses monitoring, but doesn't remove trademarks from your monthly keyword limit.
   * **Delete:** Permanently deletes the policy and removes the trademarks from your monthly keyword limit.

   <div data-with-frame="true"><figure><img src="/files/hooI26Ml64sYF9bPDme3" alt="" width="563"><figcaption></figcaption></figure></div>


---

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