# Create a Paid Search Monitoring Policy
Take the PXA course
Your keyword limit is determined by your account level and will be configured during your Paid Search Monitoring onboarding. Once onboarded, you will be able to create your first policy.
**Do more with Paid Search Monitoring Advanced:** When you upgrade to Paid Search Monitoring Advanced, you can monitor more than 10 times the amount of keywords across 16 search engines multiple times a day. If you're interested, reach out to your CSM (or [contact support](https://app.impact.com/support/portal.ihtml?createTicket=true)) to ask about upgrading.
#### Create paid search monitoring policy
{% hint style="success" %}
This feature is on accessible to specific impact.com editions or add-ons. [Contact us](https://app.impact.com/support/portal.ihtml?createTicket=true) to upgrade your account and get access.
{% endhint %}
1. From the left navigation bar, select  **\[Protect] → Monitoring → Policies**.
* If you have existing policies, they will be shown here.
2. In the upper-right corner, select **Create Policy** → **Paid Search Monitoring**.
3. Select **Get Started**.
4. On the *Create Policy* screen that appears, enter a **Name** for your policy.
5. From the  **\[Drop-down menus]** , select the **Country/Region**, **Language**, and **Search Engines** that you want to monitor.
* The *Search Engines* you can monitor will vary based on the **Country/Region** selected and your account product edition.
* Only one **Country/Region** can be applied per policy. To monitor multiple countries, create a separate policy for each.
6. Enter the **Trademarks** and/or keywords that you want to monitor.
* These keywords are separated by line and are *Exact Match*, meaning that only the exact keyword combinations entered here will be monitored.
* Any variations or misspellings must be entered as separate keywords.
7. Optionally, under *Violations*, select  **\[Unchecked box]** to the left of one of the violation options:
| Violation option | Description |
| ------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Automatically create a violation if a contracted partner bids on your trademark | impact.com will automatically create violations should the specified policy trademarks be bid on.
If multiple partner accounts are associated with the domain in violation, each partner will receive a violation.
|
| Close violations if ad is taken down by partner | impact.com will automatically complete any violations and archive paid search ads not seen in the last 7 days. |
| Automatically send partners who have not completed violations reminder emails | impact.com will send reminder emails to partners who have violations assigned to them 24 hours and 8 hours before the violation due date.
The email will provide all the necessary information for the partner to better understand the nature of the violation and will prompt the partner to take action.
|
| Archive all ads older than 7 days | Ads older than 7 days will be marked as archived on the Monitoring screen when this option is enabled.
Note: Open violations won't be archived. The aim of this setting is to tidy up the Monitoring screen.
|
8. Select **Save** to save your policy.
* Your Paid Search Monitoring data should be available approximately 2 hours after the policy has been saved.
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