Create a Paid Search Monitoring Policy

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Your account level determines your keyword limit during Paid Search Monitoring onboarding. Once onboarded, you can create your first policy.

Create a Paid Search Monitoring policy

1. From the left navigation bar, select [Protect] → Monitoring → Policies.

   • If you have existing policies, they are shown here.
2. In the upper-right corner, select Create Policy → Paid Search Monitoring.
3. Select Get Started.
4. On the Create Policy screen that appears, enter a Name for your policy.
5. From the [Drop-down menu], select the Country/Region, Language, and Search Engines that you want to monitor.

   • The Search Engines you can monitor will vary based on the Country/Region selected and your account product edition.
   • Only one Country/Region can be applied per policy. To monitor multiple countries, create a separate policy for each.
6. Enter the Trademarks and/or keywords that you want to monitor.

   • Enter each keyword on a separate line. Keywords are Exact Match, meaning that only the exact keyword combinations entered here are monitored.
   • Any variations or misspellings must be entered as separate keywords.
7. Optionally, under Violations, select [Unchecked box] to the left of one of the violation options:

   Violation option	Description
   Automatically create a violation if a contracted partner bids on your trademark	impact.com automatically creates violations when a partner bids on the specified policy trademarks. If multiple partner accounts are associated with the domain in violation, each partner receives a violation.
   Close violations if ad is taken down by partner	impact.com will automatically complete any violations and archive paid search ads not seen in the last 7 days.
   Automatically send partners who have not completed violations reminder emails	impact.com will send reminder emails to partners who have violations assigned to them 24 hours and 8 hours before the violation due date. The email will provide all the necessary information for the partner to better understand the nature of the violation and will prompt the partner to take action.
   Archive all ads older than 7 days	Ads older than 7 days are marked as archived on the Monitoring screen when this option is enabled. Note: Open violations won't be archived. The aim of this setting is to tidy up the Monitoring screen.

8. Select Save to save your policy.

   • Your Paid Search Monitoring data is available approximately 2 hours after you save the policy.