> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/paid-search-monitoring/create-a-paid-search-monitoring-policy.md).
# Create a Paid Search Monitoring Policy
Take the PXA course
Your account level determines your keyword limit during Paid Search Monitoring onboarding. Once onboarded, you can create your first policy.
## Create a Paid Search Monitoring policy
1. From the left navigation bar, select  **\[Protect] → Monitoring → Policies**.
* If you have existing policies, they are shown here.
2. In the upper-right corner, select **Create Policy** → **Paid Search Monitoring**.
3. Select **Get Started**.
4. On the *Create Policy* screen that appears, enter a **Name** for your policy.
5. From the  **\[Drop-down menu]**, select the **Country/Region**, **Language**, and **Search Engines** that you want to monitor.
* The *Search Engines* you can monitor will vary based on the **Country/Region** selected and your account product edition.
* Only one **Country/Region** can be applied per policy. To monitor multiple countries, create a separate policy for each.
6. Enter the **Trademarks** and/or keywords that you want to monitor.
* Enter each keyword on a separate line. Keywords are *Exact Match*, meaning that only the exact keyword combinations entered here are monitored.
* Any variations or misspellings must be entered as separate keywords.
7. Optionally, under *Violations*, select  **\[Unchecked box]** to the left of one of the violation options:
| Violation option | Description |
| ------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Automatically create a violation if a contracted partner bids on your trademark | impact.com automatically creates violations when a partner bids on the specified policy trademarks.
If multiple partner accounts are associated with the domain in violation, each partner receives a violation.
|
| Close violations if ad is taken down by partner | impact.com will automatically complete any violations and archive paid search ads not seen in the last 7 days. |
| Automatically send partners who have not completed violations reminder emails | impact.com will send reminder emails to partners who have violations assigned to them 24 hours and 8 hours before the violation due date.
The email will provide all the necessary information for the partner to better understand the nature of the violation and will prompt the partner to take action.
|
| Archive all ads older than 7 days | Ads older than 7 days are marked as archived on the Monitoring screen when this option is enabled.
Note: Open violations won't be archived. The aim of this setting is to tidy up the Monitoring screen.
|
8. Select **Save** to save your policy.
* Your Paid Search Monitoring data is available approximately 2 hours after you save the policy.
---
# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.
## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.
Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:
```
GET https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/paid-search-monitoring/create-a-paid-search-monitoring-policy.md?ask=&goal=
```
`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.
Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.