# Risk by Partner Report

This report provides an overview of partners linked to high-risk clicks, based on your selection of either *moderate* or *relaxed* [High Risk Traffic Filter settings](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/event-risk/filter-high-risk-traffic). It highlights the frequency of high-risk actions associated with each partner.

#### Access the report

1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage]** → **Reports → More Reports**.
2. Select **Risk by Partner** from the list of reports.
3. Once on the report page, use the filters at the top of the report, then select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-3c5971fb7b03a98375488e97a4317afd60621298%2Fd0fbb4c2c189cdc83bc0eb8e906fa3cb66818d0a9daa1491ea48042160714ed2.svg?alt=media) **\[Search]**.
   * For more information on the filters, see the *Filter reference* below. Also view the *Column reference* for information on the report's columns. You can also view the [Reason Codes Reference](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/event-risk/reason-codes-reference).
   * You can use the icons at the top-right of the page to ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-5f66b561c13702c38208236d30600ddbdf474fa8%2F7642b746de428f6ed457ff6c83c3ca8ea778c822aa7654ab09da930d77db8ea3.svg?alt=media) **pin**, ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-ac65d9303f4002a9572c597d7e38a09962900df0%2Fccb680aef192b944a1effa9b19830de17e22540e98e1bfa40e1bc0a240aa51ee.svg?alt=media) [schedule](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/schedule-a-custom-report), or ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1c990ed7d1179d6bc54ec8a2f98688d63ffdf977%2F1ca7fd10d94ed494c076e86be8f0d3f371693b11c47f1b26ec0435a27e0e48c5.svg?alt=media) **download** (in PDF, Excel, or CSV format).

<details>

<summary>Filter reference</summary>

| Filter                   | Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                |
| ------------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date Range               | Select start and end dates for the report to filter data by when it was created. You can specify up to a maximum of 14 days of data.                                                                                                                                                                                                                                                                                                                                       |
| Action Status            | <p>Optionally, select an <img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-9fd92d4378edf839f6a1f6fc0beaa1660b3892b5%2F69842c54f03332c1e2eed608d72b25ad10248384a914164a7255a1e94dc76ee2.svg?alt=media" alt=""> <strong>\[Unchecked box]</strong> to view by the following <em>Action Status</em>:</p><p>• Approved</p><p>• N/A (Media Source)</p><p>• Pending</p><p>• Reversed</p> |
| Group By                 | Optionally, select a field to group the results by.                                                                                                                                                                                                                                                                                                                                                                                                                        |
| Minimum Action Threshold | Select a specific minimum action threshold to view, or select **All**.                                                                                                                                                                                                                                                                                                                                                                                                     |
| Minimum Click Threshold  | Select a specific minimum click threshold to view, or select **All**.                                                                                                                                                                                                                                                                                                                                                                                                      |
| Partner                  | Search for partners you'd like to add to the report, or select **All**.                                                                                                                                                                                                                                                                                                                                                                                                    |
| Ref Domain               | Search for the domain that referred the action, or leave blank to include all domains.                                                                                                                                                                                                                                                                                                                                                                                     |
| Event Type               | Select a specific event type to view, or select **All**.                                                                                                                                                                                                                                                                                                                                                                                                                   |
| Shared Id                | Enter the Shared Id for which you'd like to view actions.                                                                                                                                                                                                                                                                                                                                                                                                                  |

**Show filter**

Select from the options below to view additional information about the *Risk by Partner* report:

| Filter                 | Description                                                                                                                                                                                                            |
| ---------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Action Reason Codes %  | Action Reason Codes are the specific flags that are seen on the action level if you are interested in more granular details of risk in the partner's traffic.                                                          |
| Risk Level Details     | This breaks down the total risk into the risk level categories and adds columns into the report to delineate the percentage of *High Risk* versus *Critical Risk* activity.                                            |
| Cost & Revenue Details | This shows the cost associated with actions at all risk levels. These details break down revenue and cost by risk level, allowing you to understand the impact of taking action at the risk level for a given partner. |
| Click Reason Codes %   | Click Reason Codes are the specific flags that are seen on the click level if you are interested in more granular details of a risk in the partner's traffic.                                                          |

{% hint style="info" %}
**Note:** The *reason codes* columns display the specific reasons the events were flagged. Instead of only showing the percentage of high-risk clicks, these columns also show what percentage of traffic is from data centers, image pixel triggers, and unusual click patterns.
{% endhint %}

</details>

<details>

<summary>Column reference</summary>

| Column                 | Description                                                                                  |
| ---------------------- | -------------------------------------------------------------------------------------------- |
| Partner                | The partner's name and id.                                                                   |
| Raw Clicks             | The total number of raw clicks.                                                              |
| Raw Click Risk %       | Represents the percentage of all clicks that have been flagged as potentially risky.         |
| Raw Click Risk         | Represents the unadjusted or initial assessment of risk associated with clicks.              |
| Actions                | This column quantifies the total number of user interactions or events triggered by a click. |
| High Risk Actions %    | The percentage of total actions classified as *high risk*.                                   |
| High Risk Actions      | The number of actions deemed *high risk*.                                                    |
| High Risk Actions Cost | The monetary cost attributed to high-risk actions.                                           |
| Conversion Rate        | The percentage of users who completed a conversion.                                          |

</details>

#### Identify high-risk partners using the Risk by Partner report

You can use the Risk by Partner report to identify unusual traffic patterns. You can use the **Action Reason Codes %** columns to view the percentage of high-risk actions by reason code.

1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-db1131f1b95ffbfa026aac99b07a7ffe0564b3b6%2F477fa23d9ffe966a6d1191fbd504e9a68f4c3918efe5cee5cb7bbd826e591fea.svg?alt=media) **\[Protect]** → **Event Risk**.
2. Select **Reports** → **Risk by Partner**.
3. From the filter panel at the top of the report, select **Show** ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]**.
4. Select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-9fd92d4378edf839f6a1f6fc0beaa1660b3892b5%2F69842c54f03332c1e2eed608d72b25ad10248384a914164a7255a1e94dc76ee2.svg?alt=media) **\[Unchecked box]** **Action Reason Codes %**.
5. Select **Minimum Action Threshold** ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** to enter a value that filters for partners driving substantial volume for your program. For example, if you enter a value of 10, the report will only return partners who drove 10 or more actions in your chosen date range.
6. Select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-3c5971fb7b03a98375488e97a4317afd60621298%2Fd0fbb4c2c189cdc83bc0eb8e906fa3cb66818d0a9daa1491ea48042160714ed2.svg?alt=media) **\[Search]**.
7. Navigate to the report's columns and select the **High Risk Actions %** heading to sort the results by the percentage of high risk actions in descending order.
8. Scroll to the right in the report results to view the breakdown of high-risk actions by reason code.
9. Optionally, select the **hyperlinked value** in the **High Risk Actions** column to view all actions flagged for that partner.

{% hint style="info" %}
**Note:** To investigate further, you can contact your partner to inquire about their promotional methods. You can also [contact support](https://impact.com/contact/support/) to have the impact.com team investigate further.
{% endhint %}
