Risk by Partner Report

This report provides an overview of partners linked to high-risk clicks, based on your selection of either moderate or relaxed High Risk Traffic Filter settings. It highlights the frequency of high-risk actions associated with each partner.

Access the report

1. From the left navigation bar, select [Engage] → Reports → More Reports.
2. Select Risk by Partner from the list of reports.
3. Once on the report page, use the filters at the top of the report, then select [Search].

   • For more information on the filters, see the Filter reference below. Also view the Column reference for information on the report's columns. You can also view the Reason Codes Reference.
   • You can use the icons at the top-right of the page to pin, schedule, or download (in PDF, Excel, or CSV format).

Filter reference

Filter	Description
Date Range	Select start and end dates for the report to filter data by when it was created. You can specify up to a maximum of 14 days of data.
Action Status	Optionally, select an [Unchecked box] to view by the following Action Status: • Approved • N/A (Media Source) • Pending • Reversed
Group By	Optionally, select a field to group the results by.
Minimum Action Threshold	Select a specific minimum action threshold to view, or select All.
Minimum Click Threshold	Select a specific minimum click threshold to view, or select All.
Partner	Search for partners you'd like to add to the report, or select All.
Ref Domain	Search for the domain that referred the action, or leave blank to include all domains.
Event Type	Select a specific event type to view, or select All.
Shared Id	Enter the Shared Id for which you'd like to view actions.

Show filter

Select from the options below to view additional information about the Risk by Partner report:

Filter	Description
Action Reason Codes %	Action Reason Codes are the specific flags that are seen on the action level if you are interested in more granular details of risk in the partner's traffic.
Risk Level Details	This breaks down the total risk into the risk level categories and adds columns into the report to delineate the percentage of High Risk versus Critical Risk activity.
Cost & Revenue Details	This shows the cost associated with actions at all risk levels. These details break down revenue and cost by risk level, allowing you to understand the impact of taking action at the risk level for a given partner.
Click Reason Codes %	Click Reason Codes are the specific flags that are seen on the click level if you are interested in more granular details of a risk in the partner's traffic.

Note: The reason codes columns display the specific reasons the events were flagged. Instead of only showing the percentage of high-risk clicks, these columns also show what percentage of traffic is from data centers, image pixel triggers, and unusual click patterns.

Column reference

Column	Description
Partner	The partner's name and id.
Raw Clicks	The total number of raw clicks.
Raw Click Risk %	Represents the percentage of all clicks that have been flagged as potentially risky.
Raw Click Risk	Represents the unadjusted or initial assessment of risk associated with clicks.
Actions	This column quantifies the total number of user interactions or events triggered by a click.
High Risk Actions %	The percentage of total actions classified as high risk.
High Risk Actions	The number of actions deemed high risk.
High Risk Actions Cost	The monetary cost attributed to high-risk actions.
Conversion Rate	The percentage of users who completed a conversion.

Identify high-risk partners using the Risk by Partner report

You can use the Risk By Partner report to identify unusual traffic patterns. You can use the Action Reason Codes % columns to view the percentage of high-risk actions by reason code.

1. From the left navigation bar, select [Protect] → Event Risk.
2. Select Reports → Risk By Partner.
3. From the filter panel at the top of the report, select Show [Drop-down menu].
4. Select [Unchecked box] Action Reason Codes %.
5. Select Minimum Action Threshold [Drop-down menu] to enter a value that filters for partners driving substantial volume for your program. For example, if you enter a value of 10, the report will only return partners who drove 10 or more actions in your chosen date range.
6. Select [Search].
7. Navigate to the report's columns and select the High Risk Actions % heading to sort the results by the percentage of high risk actions in descending order.
8. Scroll to the right in the report results to view the breakdown of high-risk actions by reason code.
9. Optionally, select the hyperlinked value in the High Risk Actions column to view all actions flagged for that partner.

   • See Event Risk Explained to understand what a high-risk pattern from a partner might mean.

Next steps: To investigate further, contact your partner to inquire about their promotional methods. You can also contact support to have the impact.com team investigate further.