Action Risk Listing

This report offers a snapshot of actions that have been attributed by ‘high-risk’ clicks, if you've selected either moderate or relaxed High Risk Traffic Filter settings. The report gives you the opportunity to review high-risk actions before paying out to partners.

• Lead events have a higher risk of being invalid, especially if there is no user validation requirement or payment involved, because this allows them to be faked more easily. A small chance of false positives is always possible with risk detection, so it is advisable to cross-check these actions against their own risk data.
• Sale events are also at higher risk, even though they are harder to fake. The signals might indicate that the user is intentionally obscuring their identity, which could correlate with credit card fraud if a bad actor is using stolen information, or it could indicate a higher likelihood of a bad actor purchasing in order to resell at a higher value to take advantage of payouts.

Access the report

1. From the left navigation bar, select [Engage] → Reports → More Reports.
2. Select Action Risk Listing from the list of reports.
3. Once on the report page, use the filters at the top of the report, then select [Search] .

   • For more information on the filters, see the Filter reference below. Also view the Column reference for information on the report's columns. You can also view the Reason Codes Reference.
   • You can use the icons at the top-right of the page to [Pin], [Schedule], or [Download] (in PDF, Excel, or CSV format).
4. Finally, select a specific action to view the path data diagram, which shows the different events in the user journey like clicks, impressions, and sales.

   

Filter reference

Filter	Description
Date Range	Select start and end dates for the report to filter data by when it was created. You can specify up to a maximum of 366 days of data.
Network	Select the network that the data came from.
Include reason code(s)	Filter for the specific reason an action was flagged.
Partner	Search for partners you'd like to add to the report, or select All.
Referral Domain	Search for the domain that referred the action, or leave blank to include all domains.
Action Status	Select the action statuses that you'd like to include in the report.
Event Type	Select a specific event type to view, or select All.
Shared Id	Enter the Shared Id for which you'd like to view actions.

Column reference

Basic action details

Column	Description
Action Id	The unique impact.com ID for the action. Select it to open the conversion path popup.
Order Id	The order ID (OID) of the action.
Action Datetime	The date and time of the action, in the brand's timezone.
Partner Id	The unique ID for the partner.
Partner Name	The name of the partner that drove the action.
Shared Id	The Shared ID passed with the action.
Referring Domain	The referring domain associated with the action.
Event Type Id	The ID of the event type.
Event Type Name	The name of the event type.
Action Status	The action's status: Pending, Approved, or Reversed.
Revenue	The revenue generated by the action.
Cost	The cost payable to the partner for the action.
Customer Id	The customer ID submitted by the brand.
Ref Datetime	The date and time of the referring click.
Ref Click Id	The click ID of the referring click. Use it to look up the click in the Click Data report.
Click to Action Time	The time between the referring click and the action, in seconds.

Risk signals

Risk Level is a category. Each remaining signal column is a flag: 1 means the signal was detected, 0 means it was not. For details on each signal, see the Reason Codes Reference.

Column	Description
Risk Level	The confidence level of the strongest risk signal on the action: Suspect, High, or Critical. This is a category, not a 0/1 flag.
Ref Datacenter	Whether the referring click's IP address originated from a data center (1) or not (0).
Ref Request Anomaly	Whether the referring click's request had anomalies associated with non-human behavior (1) or not (0).
Ref Proxy	Whether the referring click's IP address is a known proxy or spammer (1) or not (0).
Ref IP Reputation	Whether the referring click's IP address has been historically flagged for suspicious behavior (1) or not (0).
Ref Domain Reputation	Whether the referring domain has been historically flagged for suspicious behavior (1) or not (0).
Datacenter	Whether the action's IP address originated from a data center (1) or not (0).
Proxy	Whether the action's IP address is a known proxy or spammer (1) or not (0).
IP Reputation	Whether the action's IP address has been historically flagged for suspicious behavior (1) or not (0).
Conversion Spoofing	Whether the action was detected as a spoofed (fake) conversion and automatically reversed (1) or not (0). Available from April 3, 2025 onward. See Conversion Spoofing for detail.

Device and location details

These columns describe the referring click (Ref) and the conversion (Conv) separately.

Column	Description
Ref Platform	The platform of the referring click's device, e.g., desktop or phone.
Ref Device Family	The device family of the referring click, e.g., iPhone.
Ref OS Name	The operating system of the referring click's device.
Ref OS Version	The operating system version of the referring click's device.
Ref Browser	The browser of the referring click.
Ref Browser Version	The browser version of the referring click.
Conversion Platform	The platform of the device used for the conversion.
Conversion Device Family	The device family used for the conversion.
Conversion Device	The device used for the conversion.
Conversion Device Version	The device version used for the conversion.
Conversion Browser	The browser used for the conversion.
Conversion Browser Version	The browser version used for the conversion.
Ref Country	The country derived from the referring click's IP address.
Ref Region	The region derived from the referring click's IP address.
Ref City	The city derived from the referring click's IP address.
Conversion Country	The country derived from the conversion's IP address.
Conversion Region	The region derived from the conversion's IP address.
Conversion City	The city derived from the conversion's IP address.