Set Up Promo Codes for Offline Ads

Brands use Offline Ads for traditional advertising channels such as podcasts, television, radio, and print. impact.com provides tracking technology for both online and offline programs.

You can track Offline Ads on impact.com with Promo codes and Direct Traffic Tracking.

Set up promo codes for offline ads

1. Enable Promo Code Tracking.

2. Create a Tracking Promo Code.

3. Ensure that you assign the Tracking Promo Code to the correct partner. Only that partner can receive credit for the promo code, based on the selected Credit Policy.

   • Whenever customers use this promo code, impact.com tracks the usage. You can view the usage in the Performance by Promo Code report.

   • If another partner promotes that code, impact.com flags the resulting conversion as an invalid conversion and reverses it.

   

Direct traffic tracking

Direct traffic tracking allows your team to track partner-level traffic without the use of a tracking link.

Most click traffic tracking uses tracking links, embedded links in ads, logos, or text on partner sites. Direct Tracking identifies the source of consumer traffic arriving on a brand’s website without using a tracking link. Instead, information from the landing page URL or the referring URL identifies the source of the traffic.

Set up direct traffic tracking

1. Navigate to [Engage] → Partners → Partners.

2. Hover over the partner and select [More] → Tracking → Direct Traffic Tracking.

3. Set up your Rules to identify the traffic.

4. Select Save.

   

Please make sure to reach out to your CSM (or contact support) to assist with setting up Direct Traffic Tracking.

Test your setup

Create a 'test' partner account to set up Direct Traffic Tracking on the partner account with all of the required rules and then follow the Direct Traffic Path to see if everything tracks as expected. Doing this will help troubleshoot your setup and help advise with other partners’ configurations.