Create a Promo Code

A promo code, similar to a coupon code, is a unique value string that customers can enter into a field at checkout in order to receive a discount. However, unlike coupon codes, with impact.com's Tracking Promo Codes, you can add crediting logic that attributes the sale or conversion to a specific partner or media source. This gives customers an incentive to buy from your brand and strengthens your relationships with partners.

1. From the left navigation menu, select [Engage] → Content → Promo Codes.

2. In the upper-right, select Create Promo Code → Tracking.

   • If you don't see this option, Enable Promo Code Tracking first.

1. Fill in the relevant fields:

Partner

Setting	Description
Media	Select the partner or media source to assign this promo code. The selected partner is the only partner that can receive credit for this code. If another partner promotes that code, impact.com flags the resulting conversion as an invalid conversion.

Promo Code

Setting	Description
Promo Code	Enter your unique alphanumeric promo code (case sensitive for Regex codes).
Available Dates	Use these fields to set the timeframe during which the promo code is active. • Start Date: Select the date and time for when the promo code will become active. If left blank, the code will be active immediately. • End Date: Select the date and time for when the promo code will expire. If left blank, it will run indefinitely. • Clear Dates: Select this option to remove the values from both the Start Date and End Date fields. • Timezone: Select the appropriate timezone for the start and end dates to ensure the code's availability aligns with a specific region.
Deal	If the promo code is associated with a previously created deal, use the [Drop-down menu] to select the deal.

Payout

Setting	Description
Credit Policy	Control when a partner or media source gets credit for a conversion when the promo code is used: • Always Credit — promo code always gets credit. Clicks from partners assigned this policy are not tracked, so while the partner still gets credit, no click data will appear in reporting. • Credit If Involved — promo code only gets credit if the partner drove clicks. • Credit If Winner — promo code only gets credit if the partner drove the winning click.
Match Type	• Exact — the promo code must exactly match in order for the partner to receive credit. • Regular Expression (Advanced) — use a regular expression to match promo code variations. • See Regex Explained for more information on how to use regex to match your promo codes.

Email Notification

Setting	Description
Email Address(es)	Enter the specific email address you want to notify about this new promo code. Separate multiple addresses with commas. If you leave this field blank, the notification will be sent to the partner's default contact email instead.
Comments (Optional)	Send comments or instructions to a partner regarding the promo code.

1. Select Save when you're done.