Product Catalog Field Requirements

To have your products appear in areas where partners can see and interact with them, your catalog must include accurate and complete data in key fields. If you're also working with sellers through retailer seller partnerships, then there are additional fields that become mandatory. Any product missing a required field may be excluded from Marketplace surfaces like the Product Marketplace and Mobile App.

Catalog fields list

Every product catalog field is listed below under its requirement level with guidelines on how to populate the field correctly. Once you're done adding the correct fields to your catalog file, make sure it follows the Product Catalog Best Practices before you upload the catalog to impact.com.

Warning: When filling out the fields in your catalog file, avoid placeholders like TBD or N/A, inconsistent formatting, and leaving critical fields empty.

Mandatory fields

These fields are always required for all product catalogs and program types. Products missing these fields may be excluded from Marketplace surfaces like the Product Marketplace and Mobile App.

Field	How to populate it	Why it matters
CatalogItemId	Enter the unique identifier for the item within the catalog, such as a SKU or ASIN.	Prevents duplicate records, supports reliable updates, and simplifies troubleshooting.
Product Name	Use clear, specific names so your products are easy to find in search results, such as Men's Running Shoes—Blue, Size 10.	Improves search accuracy and sales.
Product URL	Use a valid URL that leads to a live product details page (not a generic landing page).	Sends traffic to the correct page and reduces bounce rates.
Image URL	Use high-resolution images hosted on reliable servers.	Builds trust and improves click-through and conversion rates.
Stock Availability	Include one of the following product availability statuses: InStock OutOfStock BackOrder PreOrder LimitedAvailability	Avoids promoting unavailable items and shows accurate availability.
Price (Original/Current)	Include both values when applicable, especially for discounted items. Only products priced above $2.00 USD appear on Marketplace surfaces.	Shows value clearly and avoids pricing confusion.

Mandatory fields for Seller

When working with sellers through retailer seller partnerships, these fields are required in addition to the Mandatory fields. Products missing these fields cannot be correctly mapped to a seller.

Field	How to populate it	Why it matters
Seller ID	Enter the internal unique identifier of the 3P seller offering the product.	Identifies which products belong to each 3P seller.
Seller Name	Enter the name of the 3P seller offering the product, or for a 1P product, enter the retailer (your) name.	Identifies who is making the offer, often shown under 'Sold by'.
Retail Strategy	Enter one of the following options: 1P WHOLESALE 3P MARKETPLACE	Identifies whether this is a 1P or 3P offer.
Manufacturer	Include the brand of the product.	Improves search results and brand-specific filtering.
Category	Use consistent, clear product categories so your products appear in the right category.	Helps products appear in relevant searches and category views.

Strongly recommended fields

These fields are not enforced unless noted otherwise, but products missing these fields perform worse in search, filtering, and partner discovery. Including these fields is recommended for every catalog, regardless of whether you work with partners, sellers, or both. Fields marked with an asterisk (*) become mandatory in the circumstances described.

Field	How to populate it	Why it matters
Manufacturer*	Include the brand of the product. *Mandatory when working with sellers through retailer seller partnerships, and whenever you provide an MPN.	Improves search results and brand-specific filtering, and makes MPN values unambiguous.
Category	Use consistent, clear product categories so your products appear in the right category.	Helps products appear in relevant searches and category views.
GTIN*	Provide a valid, unique Global Trade Item Number (GTIN) for the product, for example its UPC or EAN. *GTIN Type is mandatory whenever you provide a GTIN.	Deduplicates your products and matches them to the same item listed elsewhere.
GTIN Type	Enter the standard the GTIN follows: EAN, UPC, ISBN, or JAN. Mandatory whenever you provide a GTIN.	Tells impact.com how to read and validate the GTIN.
MPN*	Provide the Manufacturer Part Number (MPN) assigned by the product's manufacturer. *Manufacturer is mandatory whenever you provide an MPN.	Identifies products that have no GTIN, and keeps compatible parts and variants matched correctly.
Description	Provide meaningful, concise product descriptions.	Gives partners and shoppers the context they need.
Is Parent	Indicate whether the SKU is the parent for a set of variants.	Groups variants correctly and improves browsing.
Parent SKU	If the product is a variant, enter the SKU of its parent product.	Connects each variant to the correct parent product.
Currency	Include the 3-digit ISO 4217 currency code for the product price.	Displays prices correctly and avoids regional pricing errors.

Important: Meeting the mandatory requirements only gets your products onto Marketplace surfaces. To help them stand out and perform well once they're there, see Product Catalog Best Practices.

Additional requirements for Seller

When working with sellers through Retailer Seller partnerships, your catalog must also contain the following:

• All seller SKUs — Every SKU that sellers will use in their Seller Programs must appear in your catalog. If a seller lists a product on your site but the SKU isn't in your impact.com catalog, that product can't be tracked, attributed, or surfaced to partners.
• All variant SKUs: Include every variant of a product, not only the parent. For example, if a t-shirt is sold in 3 colors and 4 sizes, each of the 12 combinations must appear as its own row with its own SKU. Parent-only catalogs miss the specific product a shopper actually buys, which prevents accurate attribution.
• All Buy Box contenders: If multiple sellers offer the same product, include a row for each seller's offer, not only one row for the winning offer (i.e., include all buy box contenders, not just the buy box winner).