Forecasting & Anomaly Detection Reports

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The Forecasting and Anomaly Detection reports are powered by impact ai. Forecasting for Partnerships predicts how your KPIs are likely to trend over a configurable date range. This feature applies machine learning to provide valuable analytics that can help you predict which of your KPIs will meet or exceed their goals, and which ones could use attention.

Anomaly Detection for Partnerships displays a range of predicted values in the Performance by Partner report. When the range is displayed, you can see if your partner's performance fell within the predicted range, or if it falls outside of that range.

Performance by Partner with Anomaly

This feature is only accessible to specific impact.com editions or add-ons. Contact us to upgrade your account and get access!

Performance by Partner with Anomaly Detection displays a range of predicted values on the Performance by Partner report. When the range is displayed, you can see if the actual data fell within the range we had predicted, and if it falls outside of that range, there may be an investigation needed. It’s a quick, visual way to highlight areas of potential analysis.

1. From the left navigation menu, select [Engage] → Reports → Performance → By Partner with Anomaly.
2. In the trend graph, select Anomalies to view the Anomaly graph.

   • You'll see the anomaly range within the graph as the blue area in the graph—if the line falls outside of this range, it indicates an anomaly from the forecasted range.
   • You can use the [Drop-down menu] next to Anomalies to change the metric that the trend graph uses to visualize your data.

   

Report column definitions

The table below defines each of the default columns for the report. You can select Show (near the top of the report screen) to add more columns to the report if you're looking for a specific metric.

Partner	Name of the media partner associated with the performance data.
Total Impressions	The total amount of actual and forecast impressions credited to this partner for the selected date range.
Total Clicks	The total amount of actual and forecast clicks credited to this partner for the selected date range.
Total Actions	The total amount of actual and forecast actions credited to this partner for the selected date range.
Total Revenue	The total amount of actual and forecast revenue credited to this partner for the selected date range.
Total Action Cost	The total amount of actual and forecast action cost credited to this partner for the selected date range.

Forecast by Partner report

This feature is only available with the Optimize add-on. Click here to get the add-on!

1. From the left navigation bar, select [Optimize].
2. Select Forecast → by Partner.
3. Refer to the sections below for definitions and help with the report filters and columns.
4. Once your settings are configured, select [Search] to run the report.

Report filter definitions

Prediction Range	Choose how many days the forecast report should look forward: 7 days, 10 days, 15 days, 28 days, 30 days, 35 days, 45 days, 60 days, or 90 days.
Groups	Use the Groups drop-down menu to view forecast data for your partner group(s).
Partner	Use the Partner drop-down menu to view forecast data for a specific partner.
Confidence Level	Defaults to None; or select High to view forecast data with no exceptions.
Exclude Expired Partners	Select whether you want to include data from partners with whom you have an expired contract.

Show

Add data from a selection of data points. These data points will get added to the table after you select [Search].

Field	Description
Date	The exact date within the indicated prediction range.
Month	The month within the indicated prediction range.
Week	The week number within the calendar year within the indicated prediction range.
ROAS (Return On Ad Spend)	The forecasted value for ROAS over the selected period. High is the maximum amount of forecasted ROAS. Low is the minimum amount of forecasted ROAS.
AOV (Average Order Value)	The forecasted value for AOV over the selected period. High is the maximum amount of forecasted AOV. Low is the minimum amount of forecasted AOV.
CVR (Conversion Rate)	The forecasted value for CVR over the selected period. High is the maximum amount of forecasted CVR. Low is the minimum amount of forecasted CVR.
Actions {Event type}	The forecasted value for Actions per event type over the selected period. High is the maximum amount of forecasted Actions per event type. Low is the minimum amount of forecasted Actions per event type.
Revenue {Event type}	The forecasted total revenue (sale amount) per event type of all actions. High is the maximum amount of forecasted Revenue per event type. Low is the minimum amount of forecasted Revenue per event type.
Action Cost {Event type}	The forecasted value for Action Cost per event type over the selected period. High is the maximum amount of forecasted Action Cost per event type. Low is the minimum amount of forecasted Action Cost per event type.
CPA {Event type}	The forecasted value for CPA per event type over the selected period. High is the maximum amount of forecasted CPA per event type. Low is the minimum amount of forecasted CPA per event type.
ROAS {Event type}	The forecasted value for ROAS per event type over the selected period. High is the maximum amount of forecasted ROAS per event type. Low is the minimum amount of forecasted ROAS per event type.

Report column definitions

Partner	Name of the media partner associated with the forecasted data.
Impressions (Low/High)	Forecasted amount of impressions that this partner will drive. Low is the minimum amount forecasted, while High is the maximum amount of forecasted impressions.
Clicks (Low/High)	Forecasted amount of clicks that this partner will drive. Low is the minimum amount forecasted, while High is the maximum amount of forecasted clicks.
Actions (Low/High)	Forecasted amount of actions that this partner will drive. Low is the minimum amount forecasted, while High is the maximum amount of forecasted actions.
Action Cost (Low/High)	Forecasted cost to you for actions that this partner will drive. Low is the minimum amount forecasted, while High is the maximum amount of forecasted action cost.
CPA (Low/High)	Forecasted Cost Per Action for this partner. Low is the minimum amount forecasted, while High is the maximum amount of forecasted CPA.
Predicted Note	Reason code for forecast data with exceptions.