Find Creators with Creator Search

Creator Search is a search tool that supports growing brand programs. It provides you with instant real-time results and access to 25M+ creator profiles across platforms, and the ability to reach creators both within the impact.com marketplace and beyond. You can access Creator Search in both performance and creator programs.

Note: Only creators with publicly available email addresses will show up in your search results. This is because impact.com requires an email address to send the creator an email, invite, or campaign proposal.

Find creators

1. From the left navigation menu, select [Discover] → Find Partners → Creator Search.

   • Alternatively, if you have a creator program, select [Discover] → Find Creators → Creator Search.
2. From the tabs at the top, select the social media platform you want to search through. Choose between Instagram, TikTok, or YouTube.

   • On the Instagram tab, you can:

     • Add another Instagram account to pull search results from: Select Add Account from the upper-right corner and log in to the account you want to add. Accept all requested permissions to ensure the integration works correctly.
     • Swap between connected Instagram accounts: Select [Drop-down menu] from the upper-right corner and choose between your accounts.

Warning: You must authenticate your Meta account in impact.com to use the Instagram search functionality. Refer to Discover New Partners through Meta's Creator Marketplace to learn how to do so.

1. Use the filters to find creators according to selected details, then select Get Results. Refer to the Platform-specific references & metrics section below for more information.

   • Your applied filters persist when switching between social media platform tabs, except for those unsupported by the platform.
   • Result counts vary by platform: TikTok (up to 500), YouTube (up to 24,000), and Instagram (no result count provided).
2. Optionally:

   • Select [List view] to view results in a list or select [Grid view] to view results in a grid.
   • Select [Down arrow] and choose to sort results.
3. Select a creator to view their profile. Whether the creator has an impact.com account or not, you can do the following from the profile slideout:

   • Invite them to your brand or campaign.
   • Add them as a prospect.
   • Email them directly from the platform.
   • Send an Instagram DM from the platform.

Platform-specific filters & metrics

Instagram

To appear in general Creator Search results, creators must have a professional account and be onboarded to Meta's Creator Marketplace. However, you can use the handle search filter to find creators who only have a professional account, though their available insights will be limited.

Important: Meta's Creator Marketplace integration is being rolled out gradually to all users. If you don't see the Instagram creator data mentioned below in your account, it will become available as the rollout progresses.

Filter bar reference

Filter	Description
Followers	Filter creators based on the number of followers they have on Instagram. You can only search for creators with up to 100K followers.
Handle	Filter creators based on their unique username.
Keyword	Filter creators based on keywords they’ve included in their profile bio, introductions, descriptions, and phrases found in video captions and post content. You can only filter by one keyword at a time. This filter can't be used with the Creator lookalike filter.
Engaged accounts	Filter creators by the number of accounts that have interacted with their content through actions such as likes, saves, comments, shares, or replies. Content includes the creator's posts, stories, reels, videos, and live videos.
Reels interaction rate	Filter creators by the percentage of initial views on the creator's recent Reels that resulted in an interaction (likes, comments, shares, or saves).
Creator's country	Filter creators based on where they reside.

Additional filters reference

Enter your filter details, then select Apply Filter.

Filter	Description
Creator demographics	Filter creators according to their: Age Gender State location (This filter is only available when you've selected United States in the Creator's Country filter.)
Audience demographics	Filter creators based on their audience’s: Age Gender Location State (This filter is only available when you've selected United States in the Creator's Country filter.)
Creator lookalike	Find creators whose posts look like the selected creators. Results will only be returned if the creator is part of the Instagram Creator Marketplace. This filter can't be used with the Keyword filter. You can insert a maximum of 5 creator handles.
Creator interests	Filter for creators that have similar interests.
Follower growth	Filter for creators that have the top follower growth in the past 30 days, compared to similar creators.
Latest posts	Filter for creators who've recently created a public post or reel.
Recommendation type	Filter for creators based on the category of recommendation used to surface them. Choose to return creators who: Are most relevant for you Have the most ads experience Have partnered with brands like you Are similar to creators you've worked with before Are expected to deliver high ad performance for you

Table column reference

Note: Some metrics for out-of-network creators won't be accessible.

Select [Columns] to choose which columns to display.

Column	Description
Handle	The creator’s unique username.
Biography	The creator's Instagram bio.
Location	The country where the creator is located.
Followers	The creator’s total follower count. Reported follower count may be delayed.
Engaged accounts	The number of accounts that have interacted with the creator's content through actions such as likes, saves, comments, shares, or replies. Content includes the creator's posts, stories, reels, videos, and live videos.
Creator reach	The number of unique accounts that have viewed the creator's content. Content includes the creator's posts, stories, reels, videos, and live videos.
Reels hook rate	The percentage of Reels views that lasted longer than 3 seconds. This is calculated as 3-second views divided by initial views (when a Reel first starts playing in a user session).
Reels interaction rate	The percentage of initial views on the creator's recent Reels that resulted in an interaction (likes, comments, shares, or saves). This is calculated by dividing total Reel engagements by the total initial views.

TikTok

Filter bar

Filter	Description
Followers	Filter creators based on the number of followers they have on TikTok. Choose a minimum and maximum follower count.
Handle	Filter creators based on their unique username.
Keyword	Filter creators based on keywords they’ve included in their profile bio, introductions, descriptions, and phrases found in video captions and post content. You can only filter by one keyword at a time. To search for multiple keywords, use the Hashtags filter in the additional filters slideout.
Engagement Rate	Filter for creators based on how much engagement their content receives. Engagement rate is calculated as (likes + comments + shares) / followers.
Creator’s Country	Filter creators based on where they reside.

Additional filters

Select Apply Filter once you have your filters in place.

Filter	Description
Creator demographics	Filter creators according to their age, gender, and language.
Audience demographics	Filter creators based on their audience. For each demographic, enter a minimum percentage and select the value you want to target. Results only include creators whose audience meets or exceeds that threshold. Age: The percentage of the audience that falls within the selected age bracket. Gender: The percentage of the audience that identifies as the selected gender. Location: The percentage of the audience located in the selected country. Language: The percentage of the audience that speaks the selected language.
Lookalikes	• Audience lookalike: Filter for creators whose audience looks like the selected creator. • Creator lookalike: Find creators whose posts look like the selected creators.
Verified	Search for accounts that are verified by their social media platform.
Hashtags	Filter for creators who use specified hashtags in their posts. You can search up to 10 hashtags. Multiple hashtags use “or” search logic, meaning results include creators who’ve used at least one of the hashtags.

Table column reference

Column	Description
Name	The creator's name.
Handle	The creator’s unique username.
Followers	The creator’s current follower count.
Average Likes	The average amount of likes the creator receives on their posts.
Engagement Rate	The rate of engagement the creator’s content receives. It is calculated as (likes + comments + shares) / followers.

YouTube

Filter bar

Filter	Description
Subscribers	Filter creators based on the number of subscribers they have on YouTube. Choose a minimum and maximum follower count.
Handle	Filter creators based on their unique username.
Keyword	Filter creators based on keywords they’ve included in their profile bio, introductions, descriptions, and phrases found in video captions and post content. You can only filter by one keyword at a time. To search for multiple keywords, use the Hashtags filter in the additional filters slideout.
Engagement Rate	Filter for creators based on how much engagement their content receives. Engagement rate is calculated as (likes + comments + shares) / engaged views. This may differ from the creator slideout’s rate, which uses followers as the denominator.
Creator’s Country	Filter creators based on where they reside.

Additional filters

Filter

Description

Audience demographics

Filter creators based on their audience. For each demographic, enter a minimum percentage and select the value you want to target. Results only include creators whose audience meets or exceeds that threshold. Age: The percentage of the audience that falls within the selected age bracket. Gender: The percentage of the audience that identifies as the selected gender. Location: The percentage of the audience located in the selected country.

Table column reference

Column	Description
Name	The creator's name.
Handle	The creator’s unique username.
Subscribers	The creator’s current subscriber count.
Average Likes	The average number of likes the creator receives on their posts.
Engagement Rate	The rate of engagement the creator’s content receives. YouTube’s engagement rate is calculated as (likes + comments + shares) / engaged views. This may differ from the creator slideout’s rate, which uses followers as the denominator.

FAQs

Why can’t I see some creators in the search results?

For Instagram, creators will only appear if they have a professional account and have explicitly opted into Meta's Creator Marketplace.

Is there a way to save or rerun searches?

You can bookmark your search results or share the URL with teammates to rerun the exact same search anytime.

• To bookmark your results: Select the [Star] in your browser’s address bar and save the page.
• To share a URL: Copy the full URL from your browser’s address bar and share it with your teammates.

Why can’t I see the YouTube tab?

YouTube restricts access in certain regions. If your account is associated with one of these regions, the YouTube tab will not be available. See which countries have access.

Why are some of my Instagram filters missing?

Our Instagram search is now powered directly by Meta's Creator Marketplace API, which only surfaces data that professional creators have explicitly consented to share with brands. While this means a few legacy filters are no longer supported, it ensures you're discovering verified, high-intent partners using the most accurate, first-party data available.

Why do the available filters and metrics differ across social media platform tabs?

impact.com pulls first-party data directly from Meta and YouTube. The filters and metrics you see are unique to that specific platform's capabilities.

Why is there a discrepancy in the data of creators who have an account on impact.com?

For creators who have connected their media properties to impact.com, we pull data from both their direct account connection and via Meta or YouTube's APIs. If a creator's media property connection expires, it can result in a mismatch between the two data sets until the creator reauthorizes their connection.