> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/find-partners-and-creators/discover-new-partners-through-metas-creator-marketplace.md).
# Discover New Partners through Meta's Creator Marketplace
Add more capability and efficacy to your creator discovery in impact.com by connecting your Meta account and leveraging the power of Meta's Creator Marketplace API. Find verified Instagram creators using data that comes directly from Meta. This integration unlocks richer insights, AI-powered recommendations, and deeper partnership signals directly within your standard workflows.
{% hint style="warning" %}
This feature is only available with specific impact.com editions. If it hasn't been enabled for your account, your standard experience will remain unchanged. [Contact us](https://app.impact.com/secure/advertiser/support/customer-support-portal-flow.ihtml) to upgrade your account and get access!
{% endhint %}
## Benefits
* **Richer data natively in Creator Search:** Meta's API gives access to metrics that third parties can only approximate, including exact audience demographics, verified engagement data such as *Reels Hook Rate*, and Fit Signals—Meta's own AI-driven creator relevance score. You can also see a creator's past partnership experience, with examples of their branded content and partnership ads, so you can judge brand fit before you reach out.
* **Creators who want to work with you:** Every creator in this network has opted in to Meta's Creator Marketplace. They have professional Instagram accounts, they've accepted brand partnership terms, and they're actively looking for deals.
* **Less risk, more stability:** The data is consented and access is direct.
* **AI-Powered recommendations:** Meta’s Fit Signals improve creator similarity matching and help you discover creators that better align with your campaign goals and audiences.
* **Streamlined outreach**: Directly message creators on Instagram without leaving impact.com.
## How does it work?
By integrating with Meta's Creator Marketplace API, the Creator Search tool optimizes how you find Instagram creators. Here is what you can expect:
* Discover creators straight from Meta's Creator Marketplace. All returned creator profiles belong to creators with professional accounts and public email addresses who've explicitly opted in to collaborate with brands.
* To unlock this creator data, you must sign up for [Meta's Creator Marketplace](#sign-up-to-metas-creator-marketplace) and [authenticate your Meta account with impact.com](#connect-your-meta-account-to-impact.com).
## Sign up to Meta's Creator Marketplace
There are several things you need to be able to join Meta's Creator Marketplace.
1. Ensure you meet the following requirements:
* Have a [business Instagram account](https://help.instagram.com/502981923235522/).
* Be based in a country where Meta's Creator Marketplace is available. Refer to [Instagram's help article](https://help.instagram.com/1389278101788752?helpref=faq_content) to see if you're eligible.
* Have a verified Meta business portfolio. Learn how to [create](https://www.facebook.com/business/help/1710077379203657) and [verify](https://www.facebook.com/business/help/2058515294227817) your business portfolio.
* Have your Instagram account linked to a Facebook Page that meets eligibility requirements. Refer to [Instagram's help article](https://www.facebook.com/help/instagram/1372533836927082/) to see if you're eligible.
2. Once you've met the above requirements, you can sign up to the Creator Marketplace by following the guidelines outlined in [Instagram's help article](https://help.instagram.com/672550269221197/).
* Thereafter, you can connect your Instagram account via OAuth in the impact.com platform. Refer to the [*Connect your Meta account to impact.com*](#connect-your-meta-account-to-impact.com) section below to learn more.
## Connect your Meta account to impact.com
Once you've signed up to Meta's Creator Marketplace, connect your Instagram account to impact.com so impact.com can pull creator data from Meta on your behalf. To learn how, refer to [Connect Your Social Accounts for Brands](/brand/what-would-you-like-to-learn-about/account-administration/program-settings/connect-social-accounts/connect-your-social-accounts-as-a-brand.md).
{% hint style="warning" %}
**Important**: Without authentication on impact.com, Creator Search for Instagram is blocked, and you'll be redirected to connect your account.
{% endhint %}
When connecting your Meta account:
* You must connect an *Instagram Profile.*
* Your default connected account determines how results are ordered. If you connect several accounts, *Creator Search* orders results by relevance to your default. The first account you connect becomes the default automatically, and you can [change it at any time](/brand/what-would-you-like-to-learn-about/account-administration/program-settings/connect-social-accounts/manage-your-connected-social-accounts-as-a-brand.md#set-your-account-as-the-default).
* If you've already connected an account but it's showing as disconnected, you'll need to [reconnect it](/brand/what-would-you-like-to-learn-about/account-administration/program-settings/connect-social-accounts/manage-your-connected-social-accounts-as-a-brand.md#reconnect-your-account).
{% hint style="success" %}
**Note**: It takes up to 14 days after signing up to Meta's Creator Marketplace to verify whether your application was successful, so you might not be able to use the Creator Search's Instagram functionality immediately after sign up.
{% endhint %}
Once your account is connected and you've met the necessary requirements within Meta's Creator Marketplace, you can begin searching for creators on Instagram using Creator Search.
## Limitations
Some features have been adjusted from the previous Instagram Creator Search experience.
* **Filter adjustments**: Some filters, such as *Engagement Rate*, have been replaced with metrics like *Engaged Accounts.* Audience demographic filters, such as *Audience Location*, now match on whichever group makes up the largest (the majority) share of a creator's audience, rather than a percentage threshold. Other filters, including *Audience Lookalike*, *Creator* and *Audience Language*, *Hashtags*, and *City* are not available.
* **Functionality changes**: A total count of search results, and the ability to export or mass-add creators to prospect lists is no longer supported.
* **Metric scope**: Detailed metrics such as *Likes* and *Comments* are now only available for creators that have signed up with Meta's Creator Marketplace.
* **Follower range increments**: The *Followers* filter uses preset min and max values rather than free-text entry.
## FAQ
Why can't I search for Instagram creators after connecting to Meta's Creator Marketplace?
If this feature's been enabled for your account, and you've properly signed up to Meta's Creator Marketplace and authenticated your Instagram account in impact.com, it may take up to 14 days to get access to Instagram creator data via our Creator Search tool.
Who is included in Meta's Creator Marketplace search?
To be discoverable in the Meta Creator Marketplace search, creators must meet two requirements:
1. They must have an active professional (Creator or Business) Instagram account.
2. They must have explicitly opted into the Meta Creator Marketplace to indicate they're seeking brand partnerships.
If a creator is using a standard personal Instagram account or has not yet opted into Meta's marketplace, they won't appear in your search results.
What new capabilities will this integration provide me?
Several search filters and creator performance metrics come with integrating with Meta's Creator Marketplace.
* Evaluate performance using new metrics like *Engaged Accounts, Reels Interaction Rate,* and *Reels Hook Rate.*
* Find talent faster using new filters (*Creator Interests*, *Following Growth*, *Latest Posts*), improved creator lookalike suggestions, and Meta's AI-powered Fit Signals.
* Streamline your outreach with [direct Instagram messaging](/brand/what-would-you-like-to-learn-about/creator-program/recruit-creators/send-an-instagram-dm-to-a-creator.md) straight from impact.com.
Why do I see more (or less) data in Creator Search for some Instagram creators than others?
Since this integration draws on Meta's Creator Marketplace in addition to impact.com's own marketplace, how much data you see for an Instagram creator depends on whether they've opted into one, both, or neither:
* **On Meta's Creator Marketplace only**: You'll see data pulled directly from Meta's API, but not the additional engagement metrics that impact.com sources independently for creators in its own marketplace.
* **On both Meta's Creator Marketplace and impact.com's marketplace**: You'll see the fullest picture—Meta's verified data combined with impact.com's own creator data.
* **On impact.com's marketplace only**: You'll see impact.com's existing creator data, but not the additional metrics and filters that come from Meta's API. You may occasionally see branded content or partnership ad examples for these creators, though this isn't guaranteed.
* **On neither marketplace** (for example, a creator sourced via [Prospect Import](/brand/what-would-you-like-to-learn-about/platform-features/prospect-import-for-brands/prospect-import-explained.md), the [Chrome extension](/brand/what-would-you-like-to-learn-about/creator-program/recruit-creators/find-and-add-prospects-with-the-impactcom-chrome-extension.md), or a [handle search](/brand/what-would-you-like-to-learn-about/platform-features/find-partners-and-creators/find-creators-with-creator-search.md)): You'll generally only see their follower count and whatever limited public data Meta makes available.
{% hint style="info" %}
**Tip**: If you find a promising creator who isn't yet on Meta's Creator Marketplace, encourage them to [sign up](https://help.instagram.com/340386727982950). Once they do, you'll unlock the full range of Meta-powered metrics and filters for their profile.
{% endhint %}
---
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