Discover New Partners through Meta's Creator Marketplace

Add more capability and efficacy to your creator discovery in impact.com by connecting your Meta account and leveraging the power of Meta's Creator Marketplace API. Find verified Instagram creators using data that comes directly from Meta. This integration unlocks richer insights, AI-powered recommendations, and deeper partnership signals directly within your standard workflows — improving trust, compliance, and creator quality. All you need to do is sign up to Meta's Creator Marketplace, and connect your Meta-owned Instagram or Facebook account to find creators on Instagram.

This feature is only available with specific impact.com editions or add-ons. If it hasn't been enabled for your account, your standard experience will remain unchanged. Contact us to upgrade your account and get access!

Benefits

• Richer data natively in Creator Search: Meta's API gives access to metrics that third parties can only approximate, including exact audience demographics, verified engagement data, and Fit Signals — Meta's own AI-driven creator relevance score.
• Creators who want to work with you: Every creator in this network has opted in to Meta's Creator Marketplace. They have professional accounts, they've accepted brand partnership terms, and they're actively looking for deals.
• Less risk, more stability: The data is consented and access is direct.
• AI-Powered recommendations: Meta’s Fit Signals improve creator similarity matching and help you discover creators that better align with your campaign goals and audiences.
• Streamlined outreach: Directly message creators on Instagram without leaving impact.com.

How does it work?

By integrating with Meta's Creator Marketplace API, the Creator Search tool optimizes how you find Instagram creators. Here is what you can expect:

• Discover creators straight from Meta's Creator Marketplace. All returned creator profiles belong to creators with professional accounts and public email addresses who've explicitly opted in to collaborate with brands.
• To unlock this creator data, you must sign up for Meta's Creator Marketplace and authenticate your Meta account with impact.com.

Limitations

Some features have been adjusted from the previous Instagram Creator Search experience.

• Filter adjustments: Some filters, such as Engagement Rate, have been replaced with metrics like Engaged Accounts. Other filters, including Audience Lookalike, Creator and Audience Language, Hashtags, and City or State, are not available.
• Functionality changes: A total count of search results, and the ability to export or mass-add creators to prospect lists is no longer supported.
• Metric scope: Detailed metrics such as Likes and Comments are no only available for creators that have signed up with Meta's Creator Marketplace.

Sign up to Meta's Creator Marketplace

There are several things you need to be able to join Meta's Creator Marketplace.

1. Ensure you meet the following requirements:

   • Have a business Instagram account.
   • Be based in a country where Meta's Creator Marketplace is available. Refer to Instagram's help article to see if you're eligible.
   • Have a verified Meta business portfolio. Learn how to create and verify your business portfolio.
   • Have your Instagram account linked to a Facebook Page that meets eligibility requirements. Refer to Instagram's help article to see if you're eligible.
2. Once you've met the above requirements, you can sign up to the Creator Marketplace by following the guidelines outlined in Instagram's help article.

   • Thereafter, you can connect your Instagram or Facebook account via OAuth in the impact.com platform. Refer to the Connect your Meta account to impact.com section below to learn more.

Important: Without authentication on impact.com, Creator Search for Instagram is blocked, and you'll be redirected to connect your account.

Connect your Meta account to impact.com

To connect your Instagram or Facebook account to impact.com:

1. Within impact.com, from the left navigation menu, select [Discover] → Find Partners → Creator Search.

   • Alternatively, if you have a creator program, select [Discover] → Find Creators → Creator Search.
2. Select the Instagram tab → Connect account.
3. On the Connected Accounts screen, select Add Account.

   • Alternatively, if you've already added an account but it's disconnected, hover over the account and select [More] → Reconnect. Then follow the prompts in the pop-up window.
   • The first account you add becomes your default account for creator discovery and messaging. If you add multiple accounts, your search results will be ordered by relevance to this default account.
4. Select Instagram Profile or Facebook Page, then log in to your account.

   • During this process, accept all requested permissions to ensure the integration works correctly.

Note: It takes up to 14 days after signing up to Meta's Creator Marketplace to verify whether your application was successful, so you might not be able to use the Creator Search Instagram functionality immediately after sign up.

Once your account is connected and you have the necessary permissions within Meta Creator Marketplace, you can begin searching for creators on Instagram using Creator Search.

FAQ

Why can't I search for Instagram creators after connecting to Meta's Creator Marketplace?

If you've properly signed up to Meta's Creator Marketplace and authenticated your Instagram account in impact.com, it may take up to 14 days to get access to Instagram creator data via our Creator Search tool.

Why can't I find a specific creator in the search results / Who is included in Meta's Creator Marketplace search?

To be discoverable in the Meta Creator Marketplace search, creators must meet two requirements:

1. They must have an active professional (Creator or Business) account.
2. They must have explicitly opted into the Meta Creator Marketplace to indicate they're seeking brand partnerships.

If a creator is using a standard personal account or has not yet opted into the marketplace, they won't appear in your search results.

What new capabilities will this integration provide me?

Several search filters and creator performance metrics come with integrating with Meta's Creator Marketplace.

• Evaluate performance using new metrics like Engaged Accounts, Reels Interaction Rate, and Reels Hook Rate.
• Find talent faster using new filters (Creator Interests, Following Growth, Latest Posts), improved creator lookalike suggestions, and Meta's AI-powered Fit Signals.
• Streamline your outreach with direct Instagram messaging straight from impact.com.