Find Creators with Creator Search
Creator Search is a search tool that supports growing brand programs. It provides you with instant real-time results and access to 25M+ creator profiles across platforms, and the ability to reach creators both within the impact.com marketplace and beyond. You can access Creator Search in both performance and creator programs.
Note: Only creators with publicly available email addresses will show up in your search results. This is because impact.com requires an email address to send the creator an email, invite, or campaign proposal.
Find creators
From the left navigation menu, select
[Discover] → Find Partners → Creator Search.Alternatively, if you have a creator program, select
[Discover] → Find Creators → Creator Search.
From the tabs at the top, select the social media platform you want to search through. Choose between Instagram, TikTok, or YouTube.
Warning: You must authenticate your Meta account in impact.com to use the Instagram search functionality. Refer to Discover New Partners through Meta's Creator Marketplace to learn how to do so.
Use the filters to find creators according to selected details, then select Get Results. Refer to the Platform-specific references & metrics section below for more information.
Your applied filters persist when switching between social media platform tabs, except for those unsupported by the platform.
Result counts vary by platform: TikTok (up to 500), YouTube (up to 24,000), and Instagram (no result count provided).
Optionally:
Select
[List view] to view results in a list or select 
[Grid view] to view results in a grid.Select
[Down arrow] and choose to sort results according to Average Likes, Followers, or Engagement Rate.
Select a creator to view their profile. Whether the creator has an impact.com account or not, you can do the following from the profile slideout:
Invite them to your brand or campaign.
Add them as a prospect.
Email them directly from the platform.
Platform-specific filters & metrics
To appear in general Creator Search results, creators must have a professional account and be onboarded to Meta's Creator Marketplace. However, you can use the handle search filter to find creators who only have a professional account, though their available insights will be limited.
Meta's Creator Marketplace integration is being rolled out gradually to all users. If you don't see the Instagram creator data mentioned below in your account, it will become available as the rollout progresses.
Filter bar reference
Followers
Filter creators based on the number of followers they have on Instagram. You can only search for creators with up to 100K followers.
Handle
Filter creators based on their unique username.
Keyword
Filter creators based on keywords they’ve included in their profile bio, introductions, descriptions, and phrases found in video captions and post content.
You can only filter by one keyword at a time.
This filter can't be used with the Creator lookalike filter.
Engaged accounts
Filter creators by the number of accounts that have interacted with their content through actions such as likes, saves, comments, shares, or replies. Content includes the creator's posts, stories, reels, videos, and live videos.
Reels interaction rate
Filter creators by the percentage of initial views on the creator's recent Reels that resulted in an interaction (likes, comments, shares, or saves).
Creator's country
Filter creators based on where they reside.
Additional filters reference
Enter your filter details, then select Apply Filter.
Creator demographics
Filter creators according to their age and gender.
Audience demographics
Filter creators based on their audience’s:
Age
Gender
Location
Creator lookalike
Find creators whose posts look like the selected creators.
Results will only be returned if the creator is part of the Instagram Creator Marketplace.
This filter can't be used with the Keyword filter.
You can insert a maximum of 5 creator handles.
Creator interests
Filter for creators that have similar interests.
Follower growth
Filter for creators that have the top follower growth in the past 30 days, compared to similar creators.
Latest posts
Filter for creators who've recently created a public post or reel.
Column reference
Note: Some metrics for out-of-network creators won't be accessible.
Handle
The creator’s unique username.
Biography
The creator's Instagram bio.
Location
The country where the creator is located.
Followers
The creator’s total follower count.
Engaged accounts
The number of accounts that have interacted with the creator's content through actions such as likes, saves, comments, shares, or replies. Content includes the creator's posts, stories, reels, videos, and live videos.
Creator reach
The number of unique accounts that have viewed the creator's content. Content includes the creator's posts, stories, reels, videos, and live videos.
Reels hook rate
The percentage of Reels views that lasted longer than 3 seconds.
This is calculated as 3-second views divided by initial views (when a Reel first starts playing in a user session).
Reels interaction rate
The percentage of initial views on the creator's recent Reels that resulted in an interaction (likes, comments, shares, or saves). This is calculated by dividing total Reel engagements by the total initial views.
Filter bar
Followers
Filter creators based on the number of followers they have on TikTok. Choose a minimum and maximum follower count.
Handle
Filter creators based on their unique username.
Keyword
Filter creators based on keywords they’ve included in their profile bio, introductions, descriptions, and phrases found in video captions and post content.
You can only filter by one keyword at a time.
To search for multiple keywords, use the Hashtags filter in the additional filters slideout.
Engagement Rate
Filter for creators based on how much engagement their content receives.
Engagement rate is calculated as (likes + comments + shares) / followers.
Creator’s Country
Filter creators based on where they reside.
Additional filters
Creator demographics
Filter creators according to their age, gender, and language.
Audience demographics
Filter creators based on their audience’s:
• Age
• Gender
• Location
• Language
Lookalikes
• Audience lookalike - Filter for creators whose audience looks like the selected creator.
• Creator lookalike - Find creators whose posts look like the selected creators.
Verified
Search for accounts that are verified by their social media platform.
Hashtags
Filter for creators who use specified hashtags in their posts. You can search up to 10 hashtags. Multiple hashtags use “or” search logic, meaning results include creators who’ve used at least one of the hashtags.
Table column reference
Name
The creator's name.
Handle
The creator’s unique username.
Followers
The creator’s follower count.
Average Likes
The average amount of likes the creator receives on their posts.
Engagement Rate
The rate of engagement the creator’s content receives. It is calculated as (likes + comments + shares) / followers.
Filter bar
Subscribers
Filter creators based on the number of subscribers they have on YouTube. Choose a minimum and maximum follower count.
Handle
Filter creators based on their unique username.
Keyword
Filter creators based on keywords they’ve included in their profile bio, introductions, descriptions, and phrases found in video captions and post content. You can only filter by one keyword at a time. To search for multiple keywords, use the Hashtags filter in the additional filters slideout.
Engagement Rate
Filter for creators based on how much engagement their content receives.
Engagement rate is calculated as (likes + comments + shares) / engaged views. This may differ from the creator slideout’s rate, which uses followers as the denominator.
Creator’s Country
Filter creators based on where they reside.
Additional filters
Audience demographics
Filter creators based on their audience’s:
• Age
• Gender
• Location
Table column reference
Name
The creator's name.
Handle
The creator’s unique username.
Subscribers
The creator’s subscriber count.
Average Likes
The average amount of likes the creator receives on their posts.
Engagement Rate
The rate of engagement the creator’s content receives. YouTube’s engagement rate is calculated as (likes + comments + shares) / engaged views. This may differ from the creator slideout’s rate, which uses followers as the denominator.
FAQs
Why can’t I see some creators in the search results?
For Instagram, creators will only appear if they have a professional account and have explicitly opted into Meta's Creator Marketplace.
Is there a way to save or rerun searches?
You can bookmark your search results or share the URL with teammates to rerun the exact same search anytime.
To bookmark your results: Select the
[Star] in your browser’s address bar and save the page.To share a URL: Copy the full URL from your browser’s address bar and share it with your teammates.
Why can’t I see the YouTube tab?
YouTube restricts access in certain regions. If your account is associated with one of these regions, the YouTube tab will not be available. See which countries have access.
Why are some of my Instagram filters missing?
Our Instagram search is now powered directly by Meta's Creator Marketplace API, which only surfaces data that professional creators have explicitly consented to share with brands. While this means a few legacy filters are no longer supported, it ensures you're discovering verified, high-intent partners using the most accurate, first-party data available.
Why do the available filters and metrics differ across social media platform tabs?
impact.com pulls first-party data directly from Meta and YouTube. The filters and metrics you see are unique to that specific platform's capabilities.
Why is there a discrepancy in the data of creators who have an account on impact.com?
For creators who have connected their media properties to impact.com, we pull data from both their direct account connection and via Meta or YouTube's APIs. If a creator's media property connection expires, it can result in a mismatch between the two data sets until the creator reauthorizes their connection.
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