# Deal Types Overview A Deal is a promotional offer or discount from a brand, designed to boost customer engagement and sales through various marketing channels. Deals help organize and group promotional offers and ads in one place, making it easier to manage, track, and share them with partner networks. This allows partners to find and use active promotions in their marketing efforts, ultimately driving more sales. #### Deal types When creating a deal, choosing the right deal type is key not just to offer the best incentive for your customers but also to maximize the benefits for your brand. Below you will find articles for each available deal type with helpful instructions on how to set them up. Simply select the deal type you are interested in to get started. * **General Sale**: A standard discount, used for attracting customers or clearing stock. * **Free Shipping**: Free delivery, often with a spending minimum. * **Gift with Purchase**: A free bonus item when you buy something. * **Rebate**: Full price upfront, but get some money back after the purchase. * **BOGO** (Buy One, Get One Free): Buy one, get another item for free or at a discount. * **Product Launch**: Special offer tied to a new product release. #### How do deals affect my partners? **How do deals affect my partners?** Deals don't impact your existing contract with a partner, so they will continue to earn commissions based on the terms of their contract for actions within a deal. You can adjust template terms to offer additional incentives, like higher commissions on specific items, to encourage more promotion of your deal. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/deals/deal-types-overview.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.