# Top Paths Report

The Top Paths Report shows you the most popular conversion paths in your program. All conversion path steps aren't captured — the report only shows conversion paths of 9 steps or less. This report is best used to investigate trends you've found in other reports. See [Top Paths Explained](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-explained) to learn more. Learn more about [Optimize Essentials & Pro](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers).

#### Access the top paths report

![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1acc17264ae0dccc2bd47ee2c717a6a23388ed9e%2F17426f082e8e9619a9c94d5932c4cd29eaad4717cd665bf2845e520dd781da6d.svg?alt=media) This feature is only available with the Optimize add-on. [Click here](https://app.impact.com/secure/advertiser/fr/upgrade.ihtml?u=/secure/advertiser/optimize/landing-page.html) to get the add-on!

1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1e02b2659c94fa0756772cc6c1880977fc9aba73%2F6ad16bf9b7edb0a28ab3574d313014f32392aa7f9508686b63bfacfafc7a9735.svg?alt=media) **\[Optimize]**.
2. From the left navigation bar, select **Funnels → Top Paths**.
3. Under *Top Paths*, you can filter for the data you want to view. Select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-26956d35e17c61868ca8dba76097721fd6066ab4%2F69945c787eb2db89761c82e0cd32fb31d2fc690bfb8592d9a08b7e7983b7445b.svg?alt=media) \*\*\[Search] \*\*when you have the filters in place that you want.

   * View the *Filter reference* for more information.

   <div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-f295489f5a4cf4ee2082b9098440477a04d07bc9%2F1d9c4d0eeb05664482ba14bf79c382475a7da0c063bdd259af5b47671816ab40.png?alt=media" alt=""><figcaption></figcaption></figure></div>

   <div data-gb-custom-block data-tag="hint" data-style="info" class="hint hint-info"><p><strong>Note:</strong> The <em>Top Paths Report</em> only shows paths that include at least one interaction with one of your partners. If you want to see paths that do not necessarily include your partners (e.g., Email → Google AdWords → Direct), reach out to your CSM or <a href="https://app.impact.com/support/portal.ihtml?createTicket=true">contact support</a>.</p></div>

<details>

<summary>Filter reference</summary>

|                |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| -------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Filter**     | **Description**                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| Date Range     | <p>Filter data by when it was created. You can also compare two periods of time against each other.</p><p>You can pull a maximum of <strong>366 days</strong> of data. However, you can still perform Year-over-Year reporting by selecting <strong>compare to {Previous year}</strong>.</p><p>If you want to pull more than 366 days of data, you will need to run the report multiple times with different date ranges.</p><p>Data older than 2 years may be periodically archived.</p> |
| Insights Level | Select how you want to group together your consumer path insights for the report.                                                                                                                                                                                                                                                                                                                                                                                                         |
| Model          | If you have consumer path models set up, select the specific model you want to view consumer path data for.                                                                                                                                                                                                                                                                                                                                                                               |
| Event Type     | Select which event type you want to view consumer conversion paths for, or select **All** to view data for all your event types.                                                                                                                                                                                                                                                                                                                                                          |
| Steps          | <p>Select which steps you want to view consumer data for.</p><p>If your report mentions <em>Unknown Referral</em>, then impact.com wasn't able to pinpoint who drove the consumer to purchase — this is likely due to the customer going directly your site on a "fresh" browser that doesn't have impact.com's tracking cookie.</p>                                                                                                                                                      |
| Participated   | Select what partners you want to view consumer path data for.                                                                                                                                                                                                                                                                                                                                                                                                                             |
| Introduced     | Limit consumer path data to only the paths generated from particular partners.                                                                                                                                                                                                                                                                                                                                                                                                            |
| Influenced     | Limit consumer path to only paths that particular partners contributed to. This can include introducing and closing partners.                                                                                                                                                                                                                                                                                                                                                             |
| Closed         | Limit consumer path data to only paths that particular partners closed, i.e., the last click.                                                                                                                                                                                                                                                                                                                                                                                             |

</details>
