# Incrementality Dashboard Explained

The incrementality dashboard houses 3 unique reports designed to help you see how much incremental value each partner contributes to your program, how removing partners could affect your incremental sales, and where opportunities exist to improve high-value partnerships. In this article, we will look to break down the 3 reports and give you a better understanding of how you might use them to drive program growth. Learn more about [Optimize Essentials & Pro](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers).

#### Why is it important to measure incrementality?

Seeing the last click in each customer journey isn’t enough. You need to know how each party contributed to the final purchase. Only analyzing the last touchpoint for each sale can skew the truth and misattribute which partners have made a considerable impact along the conversion path. Measuring partner and channel incrementality ensures that partners are correctly attributed, and optimizes performance. Learn more in the [Incrementality FAQ](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-faq).

#### &#x20;Access the Incrementality dashboard

{% hint style="success" %}
This feature is only available with the Optimize add-on. [Click here](https://app.impact.com/secure/advertiser/fr/upgrade.ihtml?u=/secure/advertiser/optimize/landing-page.html) to get the add-on!
{% endhint %}

1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1e02b2659c94fa0756772cc6c1880977fc9aba73%2F6ad16bf9b7edb0a28ab3574d313014f32392aa7f9508686b63bfacfafc7a9735.svg?alt=media) **\[Optimize]** → **Participation Value** → [Incrementality](https://app.impact.com/secure/advertiser/optimize/Adv_Attribution_Report/r2119/report/viewReport.report?handle=insights_incrementality).
2. Adjust filters to suit your needs and select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-3c5971fb7b03a98375488e97a4317afd60621298%2Fd0fbb4c2c189cdc83bc0eb8e906fa3cb66818d0a9daa1491ea48042160714ed2.svg?alt=media) **\[Search]**.

   * See the *Filter reference* section below for more information on the filters.

   <div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-503caa933b1e87f4039d7248798adcf53fd93e02%2Fe5ac1ea04b4bfb6dd3b12c73eae930bfc4587269ab9b90efa0878ef7c722b190.png?alt=media" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>Filter reference</summary>

| Filter                 | Description                                                                                                                                                                                                                                                   |
| ---------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date range             | <p>Filter for a specific date range of data.</p><p>• Select a minimum of 30 days to get statistically significant insights.</p>                                                                                                                               |
| Measure                | Select whether you want to see figures relating to **Revenue** or **Actions** driven by partners.                                                                                                                                                             |
| Groups                 | Filter results by [Partner Groups](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups).                                                                 |
| Customer Status        | Filter results by the [type of customer](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/tracking/set-up-tracking/configure-customer-status-mapping). You can choose to view **All**, **New**, or **Returning** customers. |
| Minimum Participations | Filter results by a volume threshold of actions driven.                                                                                                                                                                                                       |
| Event Type             | Select the [event type(s)](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/event-types/event-types-explained) for which you want to view partner contribution data.                                                        |

</details>

#### Grading Scale

The grading scale shows you partner incrementality by percentage, from low (0%) to excellent (100%), and assigns colors to the percentages to show you how the conditional formatting of the 3 reports on the *Incrementality Dashboard* screen is determined.

<div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-f9f6d3e340e9d0a9dd0cb544426527bc26d6c1cd%2Fe9e53381e9ee58fb0b8d180a2253f6e5599b286ff224ee417fa5b6f7667ce2bd.png?alt=media" alt=""><figcaption></figcaption></figure></div>

#### Group Benchmarks Report

You can use the Group Benchmarks report to see the incrementality value of your [partner groups](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups) and compare the incremental value of your partners in relation to their peers.

Select **View All** next to the report name to access the [Incrementality by Partner Report](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-by-partner-report).

<div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-adf3f37b89dec9fec66140afadf68d6463424ec6%2Faaf8a0f0b89973a3210d2da9eb0e37b4576411d70a752e7a6330286f6a59324f.png?alt=media" alt=""><figcaption></figcaption></figure></div>

#### High & Low Incrementality Partners Report

{% tabs %}
{% tab title="High" %}
These are the top 10 partners that contribute the most incremental value to your program. Partners with high *solo*, *introduce*, or *close* percentages would have high incremental value.

Select **View All** next to the report name to access the [Incrementality by Partner Report](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-by-partner-report).

* See the *Report column reference* section below for more information on the data displayed in this table.

<div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-7ef8deea0d224abd0bd231713fbf1e4314c43e69%2F7eac5f7710edd15500e9702278b2ae6d253254fc15257d837781ebba0d70ec72.png?alt=media" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Low" %}
These are the bottom 10 partners that contribute the least incremental value to your program. Partners with low *solo*, *introduce*, or *close* percentages would have low incremental value.

Select **View All** to access the [Incrementality by Partner Report](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-by-partner-report).

* See the *Report column reference* section below for more information on the data displayed in this table.

<div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-d130220764be8a16076006f90bd62bbe0443365a%2Fe130d0866d43f25bf64550440b7a520e14b724196e0bb5448bfff5d199076e01.png?alt=media" alt=""><figcaption></figcaption></figure></div>
{% endtab %}
{% endtabs %}
