# Incrementality by Partner Report The *Incrementality by Partner* report helps you see how much incremental value partners are contributing to your program and breaks down the figures offered on the [Incrementality Dashboard](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained). Learn more in the [Incrementality FAQ](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-faq). #### Access the Incrementality by Partner report {% hint style="warning" %} This feature is only available with the Optimize add-on. [Click here](https://app.impact.com/secure/advertiser/fr/upgrade.ihtml?u=/secure/advertiser/optimize/landing-page.html) to get the add-on! {% endhint %} 1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1e02b2659c94fa0756772cc6c1880977fc9aba73%2F6ad16bf9b7edb0a28ab3574d313014f32392aa7f9508686b63bfacfafc7a9735.svg?alt=media) **\[Optimize]** → **Participation Value**. 2. Then select **Incrementality**. 3. From the *Incrementality Dashboard*, select **any partner name** from the *High Incrementality Partners* or *Low Incrementality Partners* section to open the *Incrementality by Partner* report. 4. Adjust filters to suit your needs and select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-3c5971fb7b03a98375488e97a4317afd60621298%2Fd0fbb4c2c189cdc83bc0eb8e906fa3cb66818d0a9daa1491ea48042160714ed2.svg?alt=media) **\[Search]**. * Set the *Partner* filter to **All** to see Incrementality metrics for all your partners. * See the *Filter reference* section below for more information on the filters. * See the *Report column reference* section below for more information on the data displayed in the report.
Filter reference | Filter | Description | | ---------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Date range |

Filter for a specific date range of data.

Select a date range with a minimum of 30 days to get statistically significant insights.

| | Measure | Select whether you want to see figures relating to **Revenue** or **Actions** driven by partners. | | Group | Filter results by [Partner Groups](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups). | | Customer Status | Filter results by the [type of customer](https://help.impact.com/en/support/solutions/articles/48001232628-configure-customer-status-mapping). You can choose to view **All**, **New**, or **Returning** customers. | | Minimum Participations | Filter results by a volume threshold of actions driven. | | Event Type | Select the [event type(s)](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/event-types/event-types-explained) for which you want to view partner contribution data. | | Show | Add data columns to your report's table, like **Cost**, **Incremental Actions**, **Incremental Revenue**, **Credited Actions**, and **Credited Revenue**. |
Report column reference | Column | Description | | --------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Partner | Name of the partner being analyzed. | | Group | The partner's [assigned groups](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups). | | Participate / Participate Revenue |

The total number of conversions or amount of revenue the partner influenced.

• Select the number of conversions to see all the related conversions the partner participated in and their conversion paths.

| | % Introduce | The percentage of times the partner drove the first click in the conversion path. | | % Influence | The percentage of times the partner drove a click other than the first or last click in the conversion path. | | % Close | The percentage of times the partner drove the last click in the conversion path. | | % Solo | The percentage of times the partner was the only partner that drove clicks in the conversion path. | | Incremental % | The *total credit assigned to the partner by the incrementality model* divided by the *total number of times the partner participated in a conversion*. Learn more in the [Incrementality FAQ](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-faq). | | CPA (Cost per action) | This is calculated as the *total action cost* divided by the *number of credited actions*. | | Adjusted CPA | This is calculated as the *total action cost* divided by the *number of incremental actions*. | | CPA Diff % | The percentage difference between your **CPA** and **Adjusted CPA** figures. | | ROAS (Return on ad spend) | This is calculated as the *credited revenue* divided by the *total action cost*. | | Adjusted ROAS | This is calculated as the *incremental revenue* divided by the *total action cost*. | | ROAS Diff % | The percentage difference between your **ROAS** and Adjusted ROAS figures. | | Credited Actions | The number of actions credited to the partner in the chosen date range. | | Incremental Actions | This is the number of incremental actions credited to the partner by the incrementality model. | | Action Cost | The cost during the chosen date period to have each partner drive actions for you. | | Credited Revenue | The amount of revenue driven by this specific partner during the chosen date period. | | Incremental Revenue | The amount of incremental revenue that was credited to the partner by the incrementality model. |