Incrementality by Partner Report

The Incrementality by Partner report helps you see how much incremental value partners are contributing to your program and breaks down the figures offered on the Incrementality Dashboard. Learn more in the Incrementality FAQ.

Access the Incrementality by Partner report

This feature is only available with specific impact.com editions or add-ons. If you see the Optimize icon, your account is eligible for the upgrade. Select the icon and get the Optimize add-on directly in the platform!

1. From the left navigation bar, select [Optimize] → Participation Value.
2. Then select Incrementality.
3. From the Incrementality Dashboard, select any partner name from the High Incrementality Partners or Low Incrementality Partners section to open the Incrementality by Partner report.
4. Adjust filters to suit your needs and select [Search].

   • Set the Partner filter to All to see Incrementality metrics for all your partners.
   • See the Filter reference section below for more information on the filters.
   • See the Report column reference section below for more information on the data displayed in the report.

   

Filter reference

Filter	Description
Date range	Filter for a specific date range of data. Select a date range with a minimum of 30 days to get statistically significant insights.
Measure	Select whether you want to see figures relating to Revenue or Actions driven by partners.
Group	Filter results by Partner Groups.
Customer Status	Filter results by the type of customer. You can choose to view All, New, or Returning customers.
Minimum Participations	Filter results by a volume threshold of actions driven.
Event Type	Select the event type(s) for which you want to view partner contribution data.
Show	Add data columns to your report's table, like Cost, Incremental Actions, Incremental Revenue, Credited Actions, and Credited Revenue.

Report column reference

Column	Description
Partner	Name of the partner being analyzed.
Group	The partner's assigned groups.
Participate / Participate Revenue	The total number of conversions or amount of revenue the partner influenced. • Select the number of conversions to see all the related conversions the partner participated in and their conversion paths.
% Introduce	The percentage of times the partner drove the first click in the conversion path.
% Influence	The percentage of times the partner drove a click other than the first or last click in the conversion path.
% Close	The percentage of times the partner drove the last click in the conversion path.
% Solo	The percentage of times the partner was the only partner that drove clicks in the conversion path.
Incremental %	The total credit assigned to the partner by the incrementality model divided by the total number of times the partner participated in a conversion. Learn more in the Incrementality FAQ.
CPA (Cost per action)	This is calculated as the total action cost divided by the number of credited actions.
Adjusted CPA	This is calculated as the total action cost divided by the number of incremental actions.
CPA Diff %	The percentage difference between your CPA and Adjusted CPA figures.
ROAS (Return on ad spend)	This is calculated as the credited revenue divided by the total action cost.
Adjusted ROAS	This is calculated as the incremental revenue divided by the total action cost.
ROAS Diff %	The percentage difference between your ROAS and Adjusted ROAS figures.
Credited Actions	The number of actions credited to the partner in the chosen date range.
Incremental Actions	This is the number of incremental actions credited to the partner by the incrementality model.
Action Cost	The cost during the chosen date period to have each partner drive actions for you.
Credited Revenue	The amount of revenue driven by this specific partner during the chosen date period.
Incremental Revenue	The amount of incremental revenue that was credited to the partner by the incrementality model.