# Incrementality by Partner Report
The *Incrementality by Partner* report helps you see how much incremental value partners are contributing to your program and breaks down the figures offered on the [Incrementality Dashboard](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained.md). Learn more in the [Incrementality FAQ](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-faq.md).
#### Access the Incrementality by Partner report
{% hint style="warning" %}
This feature is only available with the Optimize add-on. [Click here](https://app.impact.com/secure/advertiser/fr/upgrade.ihtml?u=/secure/advertiser/optimize/landing-page.html) to get the add-on!
{% endhint %}
1. From the left navigation bar, select  **\[Optimize]** → **Participation Value**.
2. Then select **Incrementality**.
3. From the *Incrementality Dashboard*, select **any partner name** from the *High Incrementality Partners* or *Low Incrementality Partners* section to open the *Incrementality by Partner* report.
4. Adjust filters to suit your needs and select  **\[Search]**.
* Set the *Partner* filter to **All** to see Incrementality metrics for all your partners.
* See the *Filter reference* section below for more information on the filters.
* See the *Report column reference* section below for more information on the data displayed in the report.
Filter reference
| Filter | Description |
| ---------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date range |
Filter for a specific date range of data.
Select a date range with a minimum of 30 days to get statistically significant insights.
|
| Measure | Select whether you want to see figures relating to **Revenue** or **Actions** driven by partners. |
| Group | Filter results by [Partner Groups](/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups.md). |
| Customer Status | Filter results by the [type of customer](https://help.impact.com/en/support/solutions/articles/48001232628-configure-customer-status-mapping). You can choose to view **All**, **New**, or **Returning** customers. |
| Minimum Participations | Filter results by a volume threshold of actions driven. |
| Event Type | Select the [event type(s)](/brand/what-would-you-like-to-learn-about/platform-features/event-types/event-types-explained.md) for which you want to view partner contribution data. |
| Show | Add data columns to your report's table, like **Cost**, **Incremental Actions**, **Incremental Revenue**, **Credited Actions**, and **Credited Revenue**. |
Report column reference
| Column | Description |
| --------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Partner | Name of the partner being analyzed. |
| Group | The partner's [assigned groups](/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups.md). |
| Participate / Participate Revenue |
The total number of conversions or amount of revenue the partner influenced.
• Select the number of conversions to see all the related conversions the partner participated in and their conversion paths.
|
| % Introduce | The percentage of times the partner drove the first click in the conversion path. |
| % Influence | The percentage of times the partner drove a click other than the first or last click in the conversion path. |
| % Close | The percentage of times the partner drove the last click in the conversion path. |
| % Solo | The percentage of times the partner was the only partner that drove clicks in the conversion path. |
| Incremental % | The *total credit assigned to the partner by the incrementality model* divided by the *total number of times the partner participated in a conversion*. Learn more in the [Incrementality FAQ](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-faq.md). |
| CPA (Cost per action) | This is calculated as the *total action cost* divided by the *number of credited actions*. |
| Adjusted CPA | This is calculated as the *total action cost* divided by the *number of incremental actions*. |
| CPA Diff % | The percentage difference between your **CPA** and **Adjusted CPA** figures. |
| ROAS (Return on ad spend) | This is calculated as the *credited revenue* divided by the *total action cost*. |
| Adjusted ROAS | This is calculated as the *incremental revenue* divided by the *total action cost*. |
| ROAS Diff % | The percentage difference between your **ROAS** and Adjusted ROAS figures. |
| Credited Actions | The number of actions credited to the partner in the chosen date range. |
| Incremental Actions | This is the number of incremental actions credited to the partner by the incrementality model. |
| Action Cost | The cost during the chosen date period to have each partner drive actions for you. |
| Credited Revenue | The amount of revenue driven by this specific partner during the chosen date period. |
| Incremental Revenue | The amount of incremental revenue that was credited to the partner by the incrementality model. |
---
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