Filter data by when it was created. You can pull a minimum of 366 days of data.
Data older than 2 years may be periodically archived.
| | Insights Level |Select by which insight you want to review data in the report. Changing this filter will change how data is aggregated.
The average order value associated with a partner.
AOV = Revenue divided by Actions
|Participate/
Participate Revenue
|How many total conversions the Partner has participated in, for the given date range.
If you chose % Actions for your Measure filter, the amount of actions the Insight Level for that row generated in the date range selected. The column's header will be Participate in this case.
If you chose % Revenue for your Measure filter, the amount of revenue the Insight Level for that row generated in the date range selected. The column's header will be Participate Revenue in this case.
Select the numbers in this column to view a detail action listing for the insight level of that row.
| | % Introduce |How often the Partner drove the first click in a conversion path.
The percentage of time the Insight Level for that row drove the first click in the conversion path.
| | % Influence |How often the Partner drove a click other than the first or the last in a conversion path.
The percentage of time the Insight Level for that row drove any click besides the first or last click in the conversion path.
| | % Close |How often the Partner drove the last click in a conversion path.
The percentage of time the Insight Level for that row drove the last click in the conversion path.
| | % Solo |How often the Partner drove at least one click in a conversion path that did not include any other Partners. A conversion path with multiple clicks by one Partner still counts as Solo, as long as there are no clicks by another Partner.
The percentage of time the Insight Level for that row generated a conversion path in which no other Insight Levels contributed. A conversion path with multiple clicks by one Insight Level still counts as Solo, as long as there are no clicks by another Insight Level.
Select the numbers in this column to view a detail action listing for the insight level of that row.
| | % Credited |How often the Partner receives credit for conversions it contributed to in any capacity.
The percentage of time the Insight Level receives credit for conversion it contributed to in any capacity.
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How many total conversions the Partner has participated in, for the given date range.
If you chose Actions for your Measure filter, the amount of actions the Insight Level for that row generated in the data range selected. The column's header will be Participate in this case, and all data in the table will show the actual number of contributions (e.g., the actual number of times a partner was the Closer on the conversion path).
If you chose Revenue for your Measure filter, the amount of revenue the Insight Level for that row generated in the date range selected. The column's header will be Participate Revenue in this case, and all data in the table will show the revenue amounts generated by the contributions (e.g., the revenue generated by a partner being the Closer on the conversion path).
Select the numbers in this column to view a detail action listing for the insight level of that row.
| | Introduce / Introduce Revenue |How often the Partner drove the first click in a conversion path.
If using the Actions measure, the number times the Insight Level for that row drove the first click in the conversion path.
If using the Revenue measure, the revenue generated when the Insight Level for that row drove the first click in the conversion path.
| | Influence / Influence Revenue |How often the Partner drove a click other than the first or the last in a conversion path.
If using the Actions measure, the number of times the Insight Level for that row drove any click other than the first or last clicks in the conversion path.
If using the Revenue measure, the revenue generated when the Insight Level for that row drove any click other than the first or last clicks in the conversion path.
| | Close / Close Revenue |How often the Partner drove the last click in a conversion path.
If using the Actions measure, the number of times the Insight Level for that row drove the last click in the conversion path.
If using the Revenue measure, the revenue generated when the Insight Level for that row drove the last click in the conversion path.
| | Solo / Solo Revenue |How often the Partner drove at least one click in a conversion path that did not include any other Partners. A conversion path with multiple clicks by one Partner still counts as Solo, as long as there are no clicks by another Partner.
If using the Actions measure, the number of times the Insight Level for that row generated a conversion path in which no other Insight Levels contributed. A conversion path with multiple clicks by one Insight Level still counts as Solo, as long as there are no clicks by another Insight Level.
If using the Revenue measure, the revenue generated when the Insight Level for that row generated a conversion path in which no other Insight Levels contributed. A conversion path with multiple clicks by one Insight Level still counts as Solo, as long as there are no clicks by another Insight Level.
Select the numbers in this column to view a detail action listing for the insight level of that row.
| | Credited / Credited Revenue |How often the Partner receives credit for conversions it contributed to in any capacity.
If using the Actions measure, the number of times the Insight Level receives credit for conversions it contributed to in any capacity.
If using the Revenue measure, the revenue generated when the Insight Level receives credit for conversions it contributed to in any capacity.
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