# Optimize Reports

- [Incrementality by Partner Report](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-by-partner-report.md)
- [Incrementality Dashboard Explained](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained.md)
- [Contribution Report](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/contribution-report.md)
- [Behavior Report](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/behavior-report.md)
- [Crediting Concerns Report](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/crediting-concerns-report.md)
- [New Customer Value Report](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/new-customer-value-report.md)
- [Events Funnel Report](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/events-funnel-report.md)
- [Top Paths Explained](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-explained.md)
- [Top Paths Report](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-report.md)
- [Participation Bonus Report](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/participation-bonus-report.md)
- [Participation Bonus Report & Bulk Partner Funds Transfers](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/participation-bonus-report-and-bulk-partner-funds-transfers.md)
- [Incrementality FAQ](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-faq.md)
- [Optimize Metrics Explained](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/optimize-metrics-explained.md)