# Opt-in to the impact.com Consortium

The impact.com Consortium is the highest level of cross-device matching. By opting to use impact.com's identity Consortium, you can gain more insight into how your consumers are moving across devices as they move through the conversion path.

All data is anonymized and the identifier that impact.com uses to link cross-channel insights is never shared with its users. At no point will impact.com share any identifiable data with other brands.

{% hint style="warning" %}
**Important:** When opting into the impact.com Consortium, you agree to share and receive anonymized touchpoints of tracked traffic with other brands—you do not lose ownership of your data.
{% endhint %}

#### Opt-in to the impact.com Consortium

{% hint style="success" %}
This feature is on accessible to specific impact.com editions or add-ons. [Contact us](https://app.impact.com/support/portal.ihtml?createTicket=true) to upgrade your account and get access.
{% endhint %}

1. From the top navigation bar, select ![](/files/2qeX6EqajzdOPiwzfeV5) **\[User profile] → Settings**.
2. On the right, under *Tracking*, select **General**.
3. ![](/files/OoA2qxPalfCYKZvmxuU6) Toggle on **Identity Matching**.
4. Select **Opt-in to the Impact consortium**.
5. Select **Save**.

   <div data-with-frame="true"><figure><img src="/files/v7Dd9FEln5jDR1pVTc0E" alt="" width="563"><figcaption></figcaption></figure></div>


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