> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/manage-optimize-media-sources.md).

# Manage Optimize Media Sources

<a href="https://pxa.impact.com/student/activity/1117602?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=opt-350&#x26;utm_campaign=help-center" class="button primary">Take the PXA course</a>

**Optimize Networks** will tell you more about third-party tracking systems (e.g., Google SEO), otherwise known as *Media Sources*, that could contribute to the customer journey. Adding these tracking systems will ensure your insights are as accurate as possible, and you can even manage items like assigned [promo codes](/brand/what-would-you-like-to-learn-about/platform-features/promo-codes/promo-codes-overview.md) and cost importing.

{% hint style="success" %}
**Note**: The *Networks* feature is part of the Optimize add-on, and requires you to pass the `CustomerStatus` and `CustomerId` parameters in your tracking. [Contact support](https://app.impact.com/support/portal.ihtml?createTicket=true) to discuss adding this to your account.
{% endhint %}

#### Access Optimize networks

{% hint style="warning" %}
This feature is only available with specific impact.com editions or add-ons. If you see the ![](https://1651675991-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpVKEIcehMut8QKRmaUZu%2Fuploads%2F5ikfGgRSMOFn089EEFxy%2Foptimize.svg%20\(1\).svg?alt=media\&token=91ff61f9-8618-4503-b0df-791e0353d124) **Optimize** icon, your account is eligible for the upgrade. Select the icon and get the Optimize add-on directly in the platform!
{% endhint %}

1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1e02b2659c94fa0756772cc6c1880977fc9aba73%2F6ad16bf9b7edb0a28ab3574d313014f32392aa7f9508686b63bfacfafc7a9735.svg?alt=media) **\[Optimize]**.
2. In the left navigation bar, select **Settings → Networks**.
3. Use the **filters** below *Media Sources* to customize it.
   * Refer to the *Filter reference* for more information on the available filters.

<details>

<summary>Filter reference</summary>

|                    |                                                                                                           |
| ------------------ | --------------------------------------------------------------------------------------------------------- |
| **Filter**         | **Description**                                                                                           |
| Channel            | Select what consumer channel (e.g., *Organic Referral*) you want to view.                                 |
| Status             | Select what media source status (e.g., *Active*) you want to view.                                        |
| Credit Group       | Select what media source crediting group (e.g., *Preferred*) you want to view.                            |
| Tracking Methods   | Select which media source tracking methods (e.g., *Tracking Link* and *Direct Traffic*) you want to view. |
| Cost Import Status | Select the cost import status (e.g., *Not Configured*) you want to view.                                  |

</details>

4. From here, you have choices on what you can do.

   * Under *Report*, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-65c4944ad47b13f7674253361abf76d63f4e96e8%2Ff7a699862181a6c829d80dc210586ea889343ba9fbf066bbc7488ed7dde8a389.svg?alt=media) **\[Reports]** to view a *Media Dashboard* report for that Media Source.
   * Under *Actions*, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FMLtRUwWz0pujlfmYWOgg%2FMoreVN.svg?alt=media\&token=03a3c355-a347-4207-baf7-c44fadf6d080) **\[More]→ Tracking → Assign New Promo Code** to create a new tracking [promo code](/brand/what-would-you-like-to-learn-about/platform-features/promo-codes/promo-codes-overview.md).

   <div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FB7gIksMOSd0rSxqn38xX%2FScreenshot%202026-05-25%20at%2010.58.53.png?alt=media&amp;token=804b24bf-535c-4ac1-8a5a-c1fdb1987497" alt="" width="563"><figcaption></figcaption></figure></div>

{% hint style="success" %}
**Note**: If you want to exclude any traffic, change any details about a media source, or want to change crediting rules for a media source, [contact support](https://app.impact.com/support/portal.ihtml?createTicket=true).
{% endhint %}


---

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