# Compare Optimize Essentials & Pro Tiers

Optimize is a tool in the impact.com platform that helps you track and understand your marketing efforts.

* **Optimize Pro** monitors both paid ads and organic marketing channels, and provides reports combining data from partner, channel, and consumer interactions.
* **Optimize Essentials** provides a core collection of reports on partner performance to help you grow and optimize your business. Optimize Essentials does not allow media sources or channels to be set up.

<div data-with-frame="true"><figure><img src="/files/ojXIk4Fw6KhP4a7ZlbJR" alt=""><figcaption></figcaption></figure></div>

#### Compare Optimize Essentials & Pro Tiers

![](/files/HbFEW70cxLxQ7ssdRUKm) This feature is only available with the Optimize add-on. [Click here](https://app.impact.com/secure/advertiser/fr/upgrade.ihtml?u=/secure/advertiser/optimize/landing-page.html) to get the add-on!

Check out this feature-by-feature comparison of the Optimize Essentials and Pro editions to identify key differences between the two tiers.

| Features                                                                                                                                                                       | Essentials                                                          | Pro                                                                 |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ------------------------------------------------------------------- | ------------------------------------------------------------------- |
| [Channel](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-channels/create-an-optimize-channel.md)                      | Partner only                                                        | Multichannel                                                        |
| [Contribution Report](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/contribution-report.md)                  | <img src="/files/yR1Zh0haR4sQTRhMNgBs" alt="" data-size="original"> | <img src="/files/yR1Zh0haR4sQTRhMNgBs" alt="" data-size="original"> |
| [Customer Behavior](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/behavior-report.md)                        | <img src="/files/yR1Zh0haR4sQTRhMNgBs" alt="" data-size="original"> | <img src="/files/yR1Zh0haR4sQTRhMNgBs" alt="" data-size="original"> |
| [Top Paths Report](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-report.md)                        | <img src="/files/yR1Zh0haR4sQTRhMNgBs" alt="" data-size="original"> | <img src="/files/yR1Zh0haR4sQTRhMNgBs" alt="" data-size="original"> |
| [Events Funnel Report](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/events-funnel-report.md)                | <img src="/files/yR1Zh0haR4sQTRhMNgBs" alt="" data-size="original"> | <img src="/files/yR1Zh0haR4sQTRhMNgBs" alt="" data-size="original"> |
| [Incrementality Report](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained.md) | <img src="/files/UPJcUS0FklOXQaqj0Uzv" alt="" data-size="original"> | <img src="/files/yR1Zh0haR4sQTRhMNgBs" alt="" data-size="original"> |
| [Leapfrogging Report](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/leapfrogging-reports/leapfrogging-summary-report.md)                   | <img src="/files/UPJcUS0FklOXQaqj0Uzv" alt="" data-size="original"> | <img src="/files/yR1Zh0haR4sQTRhMNgBs" alt="" data-size="original"> |
| [New Customer Value Report](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/new-customer-value-report.md)      | <img src="/files/UPJcUS0FklOXQaqj0Uzv" alt="" data-size="original"> | <img src="/files/yR1Zh0haR4sQTRhMNgBs" alt="" data-size="original"> |
| [Forecast Anomaly Detection](/brand/what-would-you-like-to-learn-about/platform-features/forecasting-and-anomaly-detection/forecasting-and-anomaly-detection-reports.md)       | <img src="/files/UPJcUS0FklOXQaqj0Uzv" alt="" data-size="original"> | <img src="/files/yR1Zh0haR4sQTRhMNgBs" alt="" data-size="original"> |
| Pricing                                                                                                                                                                        | $250 per month                                                      | $500 per month                                                      |


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