# Compare Optimize Essentials & Pro Tiers Optimize is a tool in the impact.com platform that helps you track and understand your marketing efforts. * **Optimize Pro** monitors both paid ads and organic marketing channels, and provides reports combining data from partner, channel, and consumer interactions. * **Optimize Essentials** provides a core collection of reports on partner performance to help you grow and optimize your business. Optimize Essentials does not allow media sources or channels to be set up.

#### Compare Optimize Essentials & Pro Tiers ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1acc17264ae0dccc2bd47ee2c717a6a23388ed9e%2F17426f082e8e9619a9c94d5932c4cd29eaad4717cd665bf2845e520dd781da6d.svg?alt=media) This feature is only available with the Optimize add-on. [Click here](https://app.impact.com/secure/advertiser/fr/upgrade.ihtml?u=/secure/advertiser/optimize/landing-page.html) to get the add-on! Check out this feature-by-feature comparison of the Optimize Essentials and Pro editions to identify key differences between the two tiers. | Features | Essentials | Pro | | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | [Channel](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-channels/create-an-optimize-channel) | Partner only | Multichannel | | [Contribution Report](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/contribution-report) |

| | [Customer Behavior](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/behavior-report) |

| | [Top Paths Report](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-report) |

| | [Events Funnel Report](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/events-funnel-report) |

| | [Incrementality Report](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained) |

| | [Leapfrogging Report](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/leapfrogging-reports/leapfrogging-summary-report) |

| | [New Customer Value Report](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/new-customer-value-report) |

| | [Forecast Anomaly Detection](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/forecasting-and-anomaly-detection/forecasting-and-anomaly-detection-reports) |