Set Your Click Payout Rules with CPC V2
A cost per click (CPC) event type allows you to track and pay partners for clicks to your website. impact.com allows you to add a click event type to your template terms and create customized payouts to assign different values to different types of clicks, or credit partners for clicks driven from specific traffic sources only. Bear in mind that only 1 click event type is allowed per program.
Before you begin: Before you can start tracking and paying out for clicks to your website using the features described below, you will need a CPC tracking event type set up for your account. See Create a CPC Tracking Event Type if you don't have one set up already.
What is new with CPC V2?
CPC V2 offers more customizable Payout Group and Payout Restriction options. These options allow you to create sophisticated CPC payouts, like payouts that scale based on the web browser, geographical location, or type of device that performed the click. For more information on the options available, see the Click event field reference below. Some additional points of note around CPC V2 include the following:
CPC V2 functionality won't affect your preexisting contracts unless you choose to modify them with the CPC V2 click event type. However, the updated functionality will apply to any new contracts you create.
There is no locking period during which you can reverse invalid clicks or clicks you don't want to credit. Clicks are registered instantly, and the idea is to structure your contract terms to only pay out for the type of clicks that you specify (e.g., only pay out for clicks from the US that came from mobile devices).
Invalid clicks are managed by precautionary measures taken by both yourself and impact.com. To learn more about how impact.com safeguards you from invalid traffic, see our CPC V2 FAQ doc. To learn more about how you can cap your payout and prevent overspending, be sure to enable Limits as per the guidelines below.
Understanding dynamic bidding
Dynamic bidding allows for dynamic, variable payouts rather than relying on a single flat-rate payout for all clicks. This is based on one of two methods:
Product Bid: The payout is determined by the Product Bid amount set for an item in your product catalog.
Partner-Specified Cost: The partner determines the exact payout for a click by passing the
irckparameter within the tracking link.
Create custom CPC payout rules
From the left navigation menu, select
[Engage] → Contracts → Template Terms.In the upper right corner, select Create Template Term.
Alternatively, to modify an existing template term, hover over it and select
[More] → Modify Terms.
In the Event Type section, choose the relevant option to add an event type, then select the Click event type.
[Toggle on] Payout Groups and select Add New to add a payout group.Set up the payout group's payout rules using the
[Drop-down menus] and fields.
Optionally, select
[Add another] to create a second rule within the same payout group, or select Add → Add new to create a new rule altogether.If you add multiple rules to 1 payout group, all rules must apply for the payout group to apply.
You are limited to 200 payout group rules in total for the click event type.
- [Toggle on] Payout Restrictions and use the [Drop-down menus] and fields to specify instances when no payout should be generated.
For more details about this setting, see the Click event field reference below.
- [Toggle on] Limits.
Use the
[Drop-down menus] to include limits for either clicks or payout.
Fill in the remaining fields, using the Click event field reference section below as a guide.
At the bottom of the page, select Save.
For more information on how to customize advanced settings, see the Advanced settings reference below.
Warning: Be sure to include Limits for either clicks or payout, as this is a good way to ensure that you stay on budget even if there is a sudden leap in the number of clicks.
Click event field reference
Default Payout
This is the default payout if no payout groups, adjustments, restrictions, or performance bonuses apply to the click. Set a fixed payout value for clicks.
Dynamic Bidding
[Toggle on] to enable dynamic bidding. This allows the payout for a click to be dynamically set by either the brand or the partner, overriding the Default Payout.
The two methods are:
Set by the Brand: The payout is based on the Product Bid amount you provide in your product catalog.
Set by the Partner: The partner specifies the payout by adding the
irckparameter to a tracking link (e.g.,acme.pxf.io/1111/123456?subId1=233232&ircwould pay $1000 CPC).
Payout Groups
Enable this setting to pay out different amounts per click based on the rules that you set. You can use up to 25 different parameters to set payout rules. E.g:
SKU + is + ABC001
[Add another]
Product Category + is not + Electronics.
See the Payout parameters reference below for more information on each parameter.
Payout Restrictions
Enable this setting to specify any conditions that should generate no payout. You can use up to 25 different parameters to set payout restrictions. E.g:
Traffic Type + is not present
[Add another restriction]
Ad Keyword + contains + Firearms.
See the Payout parameters reference below for more information on each parameter.
Limits
You can specify limits for the number of clicks or payout amount permitted within a certain timeframe to ensure you stay on budget and prevent overspending from irreversible clicks.
Payout settings example
If you want to increase payout for the category "Toys" but not pay out anything for "Appliances", you can configure the following CPC payout settings:
Default Payout
Use a fixed payout of $0.10 per click.
Payout Groups
Product Category + is + Toys + Use a fixed payout of $0.25 per click.
Payout Restrictions
Product Category + is + Appliances.
Limits
Limit Clicks to 100 per day.
Last updated
Was this helpful?