Create a CPC Tracking Event Type

A cost per click (CPC) event type lets you track and pay partners for clicks to your website. Your program can only have 1 CPC event type at a time, and you won't need to place any tracking code on your site. impact.com tracks clicks directly from the partner's tracking link.

Create the CPC event type

1. From the top navigation bar, select [User profile] → Settings.

2. On the right, under Tracking, select Event Types.

3. In the upper-right corner, select Create Event Type.

4. On the Create Event Type screen, enter a name for the event type in the Name field, e.g. CPC or Click Tracker.

5. From the Type [Drop-down menu], select Click.

6. Under Returns Processing, select the method for processing any reversals, if needed. Refer to Create an Event Type for a full field reference.

7. Select Save.

After you save the event type, configure your click payout rules.

Additional resources

• Event Types Explained: Overview of every event type impact.com supports, including CPC tracking.

• Create an Event Type: Full field reference for creating any event type, including advanced settings not covered here.

• Set Your Click Payout Rules with CPC V2: Configure custom payout rules once your CPC event type is set up.

• CPC V2 FAQs: How impact.com handles invalid traffic and click deduplication, and how to avoid overspending on unwanted clicks.