# Test a Redirect Rule

You can use A/B testing to ensure that your redirect rules drive greater results than the original destination URLs. impact.com suggests that you perform A/B tests for the redirect links you intend to use before creating true redirect rules for them. Learn more about [redirect routing rules](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/blocking-and-redirect-rules/redirect-routing-rules-overview).

#### Set up an A/B test

{% hint style="warning" %}
This feature is only available with specific impact.com editions or add-ons. [Contact us](https://app.impact.com/secure/advertiser/support/customer-support-portal-flow.ihtml) to upgrade your account and get access!
{% endhint %}

You will first need to set up a [redirect rule](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/blocking-and-redirect-rules/create-a-redirect-rule) with a specific set of conditions. Follow the steps below to ensure that your rule is set up correctly.

{% hint style="success" %}
**Note:** You will need the `Ad ID` of the ad for which you want to perform an A/B test. This can be found on the [Manage Ads](https://app.impact.com/secure/advertiser/engage/ads/manage-all-ads-flow.ihtml) screen.
{% endhint %}

1. From the top navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1183576591b45997efe4dc81a25024640591d02a%2F245137dc972a7a7f6165b59538fcdbac8fd5bd8fee4ba9f20c1a2982c5b58b57.svg?alt=media) **\[User profile] → Settings**. 
2. On the right, under *Technical*, select **Blocking & Redirect**.
3. In the top-right corner, select **Configure rule**.
4. Add a \*\*Name \*\*to your rule.
   * Consider using a name that marks out this rule as being an A/B test.
5. In the \*Condition \*section, use the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menus]** to configure your A/B test as follows:
   * Set the first condition to *Ad ID* + *is* + {Ad ID}.
   * Select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-6282f271b7521383385339243690b303086736d9%2F3b5a585dd2895bdf1c30d1236c72ba590dddd18717863b27074c8d313d05ae20.svg?alt=media) **\[Add]** **AND**.
   * Set the second condition to *Probability* + *Less than* + *50*.
   * You must set these conditions exactly as described. Setting different conditions (e.g., selecting ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-6282f271b7521383385339243690b303086736d9%2F3b5a585dd2895bdf1c30d1236c72ba590dddd18717863b27074c8d313d05ae20.svg?alt=media) **\[Add]** **Add another** instead of ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-6282f271b7521383385339243690b303086736d9%2F3b5a585dd2895bdf1c30d1236c72ba590dddd18717863b27074c8d313d05ae20.svg?alt=media) **\[Add]** **AND**) will skew your test results.

     <div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-766a4eef71248951a84ede82dfe4aa9184ffd3bd%2F59ad1531a29c6513e3027ad90fb00c847e1c1ded9cff7d39fe7c9942b64ab8f9.png?alt=media" alt=""><figcaption></figcaption></figure></div>
6. In the *Action* section, use the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menus]** to configure your redirect rule as *Redirect* + (the redirect link protocol) + (the destination URL).
7. Optionally, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-d0b6669ae76a7bef06a8d6940d7ad5c16bb8d018%2F7cb018d4face8d7cceb880eb5086c812e764fbcfe6f2a0377f88bc7576973070.svg?alt=media) **\[Toggle on]** **Schedule Rule** to define a period for which this redirect rule must be active.
8. Set the *Rank* of the redirect rule to **High**.
9. **Save** your rule.

#### Track your A/B tests

If you want to track the success of your redirect rule, you can make use of the [Aggregate A/B Performance Report](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/operations-reports/aggregate-ab-performance-report). The report will typically deliver the best data when used to test specific landing page URLs. This data can be useful for creating new redirect rules, modifying existing ads, or setting up ads differently in the future.