> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/ads/manage-ads/manage-ad-defaults-as-a-brand.md).

# Manage Ad Defaults as a Brand

When creating new ads or content in your program, you can use default settings to define how they behave. This helps ensure consistent delivery and reduces the time required to configure each item individually.

1. From the top navigation bar, select ![](/files/2qeX6EqajzdOPiwzfeV5) **\[User profile] → Settings**.
2. In the *Program* column, under *General*, select **Ad Settings**.
3. Navigate to the *Defaults* section and choose the settings you want to update as default.

<details>

<summary>Ad Defaults reference</summary>

| Setting                      | Description                                                                                                                                                                                                                                                                                             |
| ---------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Mobile Ready                 | <p>This setting indicates whether an ad is formatted for mobile.</p><p>Select the <img src="/files/FrzJdYoKvOuHxpwWtvcp" alt=""> <strong>\[Unchecked box]</strong> to default all new ads to be marked as mobile ready.</p>                                                                             |
| Display Future Ads           | <p>Future-dated ads do not activate until the start date you set during ad creation.</p><p>Select the <img src="/files/FrzJdYoKvOuHxpwWtvcp" alt=""> <strong>\[Unchecked box]</strong> to allow partners to view your future-dated ads.</p>                                                             |
| Display Future Deals         | <p>Future-dated deals do not activate until the start date you set during deal creation.</p><p>Select the <img src="/files/FrzJdYoKvOuHxpwWtvcp" alt=""> <strong>\[Unchecked box]</strong> to allow partners to view deals with a future start date.</p>                                                |
| Third Party Impression Pixel | <p>This setting allows you to send impression data to an external analytics or tracking system when sharing an ad with a partner.</p><p>Select the <img src="/files/FrzJdYoKvOuHxpwWtvcp" alt=""> <strong>\[Unchecked box]</strong> to embed tracking pixels from external platforms into your ads.</p> |

</details>

4. Select **Save**.

   <div data-with-frame="true"><figure><img src="/files/Dvs5Ex6HTgMV7h5GFksl" alt="" width="375"><figcaption></figcaption></figure></div>


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