> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/ads/manage-ads/expire-assets-as-a-brand.md).

# Expire Assets as a Brand

This article will explain how to expire an asset once it has reached the end of its promotional period. Expiring an asset removes it from the partner's content marketplace. However, some instances of the asset may still appear on the partner’s website or social channels. Any clicks on these expired assets will be tracked and reported in the [*Clicks from Expired Ads Report*](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/operations-reports/clicks-from-expired-ads-report.md).

#### Expire an asset

1. In the left navigation bar, select ![](/files/CDnwOBeIdds9r3Z6zTnO) **\[Engage] → Content →** [**Ads**](https://app.impact.com/secure/advertiser/engage/ads/manage-all-ads-flow.ihtml).
2. Hover your cursor over the asset you want to expire and select **Update**.
3. Scroll to the bottom of the page and select **Expire**.
4. Read the pop-up notification and select **OK**.

#### Expire multiple assets

1. Hover your cursor over the assets you want expire and select their ![](/files/FrzJdYoKvOuHxpwWtvcp) **\[Unchecked boxes]**.
2. Optionally, select the **Select All \[Unchecked box]** to select all assets on the current page. Once selected, a **Select All Possible Rows** option appears. Select it to extend your selection across all pages.
3. Select the **More Actions** ![](/files/jA6jLZ1RleK5VI2zmvap) **\[Drop-down menu]** → **Expire**.
4. Read the pop-up notification and select **OK**.


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