# Add Labels to Assets
Labels are a tool to help you organize your assets into categories such as size, promotions, offer dates, keywords, or any other category that may be relevant to you or your partners. Multiple labels can be created and added to assets.
#### Create asset labels
1. From the left navigation menu, select  **\[Engage]** → **Content → Ads**.
2. Hover your cursor over the asset for which you want to add a label and select the  **\[Unchecked box]**.
3. Select the  **\[Label]** you want to apply from the  **\[Drop-down menu]** and then select **Apply**.
* Use the search bar to find labels quickly.
#### Manage ad labels
You can select more than one asset when making changes to asset labels.
1. From the left navigation menu, select  **\[Engage]** → **Content → Ads**.
2. Hover your cursor over the asset for which you want to manage labels and select the  **\[Unchecked box]**.
3. Select  **\[Label]** →**Manage**.
4. Hover your cursor over the asset whose labels you want to edit and select  **\[Edit]**.
5. Change or update the name of the label and select  **\[Check]** to confirm the update.
6. Once you've updated all the necessary labels, select **Done**.
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