Create Dynamic Ads Using Flexi Ads

Flexi ads are advanced link/ad types that are highly customizable. For example, you might allow a partner to completely customize a product storefront with custom colors, sizes, number of products displayed, category of products displayed, and more.

You can also provide a dynamic banner ad link builder with many options for the partner to customize the look and feel of the ad. Or you can even offer an API that partners can query. Ads that offer many customization options are often referred to as widgets.

Asset Details

1. From the left navigation bar, select [Engage] → Content → Ads.
2. In the top-right corner, select Create Ad [Drop-down menu] → Flexi Ad.
3. Enter the Name of the asset.
4. [Toggle on] Fullscreen, this flexi ad will then take up an entire web page on your site.
5. Optionally, add a Preview Image. This will only appear in the impact.com platform.
6. Enter the Widget URL. This is the URL where this flexi ad will be hosted on your site.

   • Ensure you add any click URL tokens to the source URL (as query string parameters) that you need for your tracking integration. As an example, here's how to format the {click_url} token: click_url={click_url}.

URL Tokens

Token	Description
{click_url_encoded}	An encoded version of the click event's referring domain.
{click_url}	An unencoded version of the click event's referring domain.
{irimpurl}	A legacy token.
{irpid}	The impact.com-generated Partner Id for the partner that drove the click event.
{subid1}	A custom parameter that can assist partners with their reporting.
{subid2}	A custom parameter that can assist partners with their reporting.
{subid3}	A custom parameter that can assist partners with their reporting.
{sharedid}	A custom parameter that can assist both yourself and partners with reporting.
{iradid}	The impact.com-generated Ad Id for the video ad. This can also be found on the Manage Ads screen.
{ircid}	The impact.com-generated Program Id (or Campaign Id) for the event.
{click_url_encoded_deeplink}	An encoded version of the click event's referring domain. This version will append any deeplinked parameters.

1. If applicable, select Supported IAB Ad Unit Sizes.
2. If applicable, select the Non IAB Ad Unit Size. Enter the pixel width and height.
3. Enter the Description of the flexi ad.
4. Enter the Ad's Landing Page.

   • You can set up a custom landing page by selecting Custom from the [Drop-down menu].
   • Optionally, [Toggle on] Mobile Fallback to reroute mobile traffic from this asset if Impact didn't detect that your app is already installed. Only the mobile operating systems you've configured in your Mobile App settings will appear here.

     • Android (optional) — from the [Drop-down menu] under Android, select a fallback option. This selection will then be populated with the URL to download your app.
     • iOS (optional) — from the [Drop-down menu] under iOS, select a fallback option. This selection will then be populated with the URL to download your app.
5. [Toggle on] Add metadata to this ad.

   • From the [Drop-down menu], select the field and enter the value of the query parameters you want to pass.

     • You can add more parameters by selecting Add Item.
     • Metadata added to your ads will be appended to the end of the ad's tracking links.
     • If you select the Custom parameter you can set both the parameter name and value.

Note: You can use the dynamic tokens {iradid} and {irpid} as values for any of the metadata query parameters available, including Custom.

1. From the [Drop-down menu] select the Deal list this ad should be.

• Optionally, select Add new deal to add a new deal to this ad.

1. Add Labels to the ad so your partners can more easily find them.
2. [Toggle on] Available Dates to set start and end date for this ad.

• Optionally, select [Unchecked box] change landing page on expiration and proceed by selecting Configure Rule to configure what happens if the landing page expires. Select the expiration rule you want to apply from the options below and then click Submit:

Redirect

1. From the [Drop-down menu] select Redirect.
2. Enter the link to which the asset will redirect.
3. Optionally, [Toggle on] Interstitial Page to enable and configure an interstitial page associated with this rule.
4. From the Template [Drop-down menu] select Custom or App Install.

   • Custom

     1. Enter a Header text.
     2. Optionally, enter a Body text.
     3. Optionally, enter Additional Terms for this asset.
     4. Optionally, select the [Unchecked Box] to Require user acknowledgment.
     5. Select the [Unchecked box] to Show partner's logo (co-branded) and display both your logo and the partner's logo together for a co-branded experience.
     6. Select the [Unchecked box] to Customize CSS and add the desired CSS code into the text box.
     7. Select Preview.
   • App Install

     1. Enter a Header text and Header Font Color.
     2. Enter a Sub Header and Sub Header Font Color.
     3. To Upload Logo and Upload Cover Image, select Choose File. Remember GIF, JPG, PNG, SVG file formats are supported. Maximum file size is 1 MB.
     4. Enter a Download Button Label (e.g., Download Now).

        • Enter a Download Button Font Color and Download Button Background Color.
        • Enter a Continue Button Label and Continue Button Font Color.
     5. Enter an Auto Redirect Countdown with number of seconds allowed before redirecting.
     6. Optionally, enter a Body text.
     7. Select the [Unchecked box] to Show partner's logo (co-branded) and display both your logo and the partner's logo together for a co-branded experience.
     8. Select the [Unchecked box] to Customize CSS and add the desired CSS code into the text box.
     9. Select Preview.

Block

1. Optionally, [Toggle on] to Use Interstitial to enable and configure an interstitial page associated with this rule.
2. From the Template [Drop-down menu] select Custom.
3. Enter a Header text.
4. Optionally, enter a Body text.
5. Select Preview.

Interstitial

1. From the Template [Drop-down menu] select Custom or App Install.

   • Custom

     1. Enter a Header text.

        • Optionally, enter a Body text.
        • Optionally, enter Additional Terms and conditions to be applied.
        • Select the [Unchecked Box] to Require user acknowledgment.
        • Select the [Unchecked box] to Show partner's logo (co-branded) and display both your logo and the partner's logo together for a co-branded experience.
        • Select the [Unchecked box] to Customize CSS and add the desired CSS code into the text box.
        • Select Preview.
   • App Install

     1. Enter a Header text and Header Font Color.
     2. Enter a Sub Header and Sub Header Font Color.
     3. To Upload Logo and Upload Cover Image, select Choose File. Remember GIF, JPG, PNG, SVG file formats are supported. Maximum file size is 1 MB.
     4. Enter a Download Button Label (e.g., Download Now).

        • Enter a Download Button Font Color and Download Button Background Color.
        • Enter a Continue Button Label and Continue Button Font Color.
     5. Enter an Auto Redirect Countdown, to indicate the seconds allowed before redirecting.
     6. Optionally, enter a Body text.
     7. Select the [Unchecked box] to Show partner's logo (co-branded) and display both your logo and the partner's logo together for a co-branded experience.
     8. Select the [Unchecked box] to Customize CSS and add the desired CSS code into the text box.
     9. Select Preview and once you're happy with the preview, select Submit.

Mobile Deep Linking

1. From the Template [Drop-down menu], select Mobile Deep Linking.
2. Enter the Header text and Header Font Color.
3. Enter the Sub Header and Sub Header Font Color.
4. To Upload Logo and Upload Cover Image, select Choose File. Remember GIF, JPG, PNG, SVG file formats are supported. Maximum file size is 1 MB.
5. Enter an Open App Button Label (e.g., Go to App).

   • Enter an Open App Button Font Color and Open App Button Background Color.
   • Enter a Continue Link Label and Continue Link Font Color.
6. Choose when the App Open by selecting either, [Radio button] As soon as the interstitial loads or [Radio button] When the button is tapped.
7. Select [Unchecked box] to opt an Auto-redirect and enter the number of seconds allowed before redirecting.
8. Enter a Default URI Path to be used when constructing mobile URI using the program's URL Scheme configured in General Tracking Settings.
9. Enter a Custom URI Regex to define the pattern for matching mobile URIs in the app's custom URL scheme.
10. Select the [Unchecked box] to Customize CSS and add the desired CSS code into the text box.
11. Select Preview.

1. [Toggle on] Restrict Partner Access to set which partners can use this ad. Search for the partners you want this ad to be usable for from the Search partners field.

Promotional Details

Adding Promotional Details can help you organize ads by what time of the year the ad is for, and partners can also find these ads more conveniently for their marketing efforts.

• [Toggle on] Seasonal and select what a seasonal theme you want add from the [Drop-down menu].
• [Toggle on] Top Seller to select the offer as Offer is a top selling item.

Advanced Settings

Optionally, select Advanced Settings to expand and configure settings.

Advanced Settings

• Select in which language you want to serve this ad from the [Drop-down menu].
• [Toggle on] Tracking Code if you want to limit partners to only having iFrame tracking codes for this ad.
• [Toggle on] Deep Linking if you want to give partners the ability to deep-link to specific web pages with this ad.
• [Toggle on] Promo Codes if you want to accept requests for a custom version of this ad that utilizes a promo code.
• For Customization Charge you can charge partners a fee for you to create a custom version of this ad for them. If you want to do this, enter the charge here.

Complete the setup

Select Save and choose one of the following options:

• Save: Finalizes the asset.
• Save & Create Another: Saves the current asset and opens a new empty asset form.
• Save & Create Another with Same Settings: Saves the current asset and opens a new form pre-filled with the same configuration settings.

Optionally, select [Unchecked box] Save as a draft before selecting from the options above.