> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/ads/create-ads/create-an-email-asset.md).
# Create an Email Asset
Email assets are a type of advertisement that your partners can utilize in their email drops to their audience, driving traffic to your website or product(s).
You can make email assets available to your partners in either HTML or image format.
## Asset Details
1. From the left navigation menu, select ![\[Engage\] v2](https://impact-1.gitbook.io/docs/emvxfLrwrlacc4y3y02Y/~gitbook/image?url=https%3A%2F%2Fpaligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com%2Fimpact%2Fattachments%2Ff01cdffa431a4d75ff09c130b66974d4-aa671735ec2b65af79961eaf59ab60af.svg\&width=300\&dpr=3\&quality=100\&sign=5fcb9d4d\&sv=2) **\[Engage]** **→ Content** **→** [**Ads**](https://app.impact.com/secure/advertiser/engage/ads/manage-all-ads-flow.ihtml).
2. In the top-right corner, select **Create Ad**  **\[Drop-down menu]** → **Email**.
3. Enter the **Name** of the asset.
4. Optionally, add an email asset description.
5. Enter the **Landing Page** to which the email ad should redirect.
* You can set up a custom landing page by selecting **Custom** from the  **\[Drop-down menu]**.
* Optionally,  **\[Toggle on] Mobile Fallback** to reroute mobile traffic from this asset if impact.com didn't detect that your app is already installed. Only the mobile operating systems you've configured in your [Mobile App settings](/brand/what-would-you-like-to-learn-about/platform-features/tracking/mobile-app-tracking/set-up-a-mobile-app.md) will appear here.
* **Android** — from the  **\[Drop-down menu]** under *Android*, select a fallback option. This selection will then be populated with the URL to download your app.
* **iOS** — from the  **\[Drop-down menu]** under *iOS*, select a fallback option. This selection will then be populated with the URL to download your app.
6. Optionally, select  **Add Metadata**.
* From the  **\[Drop-down menu]**, enter the parameter field name and its corresponding value.
* You can add more parameters by selecting  **Add Metadata**.
* Metadata added to your ads will be appended to the end of the ad's tracking links.
* If you select the *Custom* parameter, you can set both the parameter name and value.
{% hint style="success" %}
**Note:** You can use the dynamic tokens `{iradid}` and `{irpid}` as values for any of the metadata query parameters available, including *Custom*.
{% endhint %}
7. Add **Labels** to the ad so your partners can more easily find it.
8. Optionally,  **\[Toggle on]** **Restrict Partner Access.**
* In the **Partners** field, enter the individual partners who should have access to this asset.
* In the **Groups** field, enter the groups that those partners belong to.
## Asset Configuration
1. In the **Email Type** field, select  **\[Radio Button]** to provide *HTML content* or *Image Content* for your partner(s) to use for their email drop.
{% tabs %}
{% tab title="HTML Content" %}
*HTML Content*
Paste your HTML code for the ad in the *Html Content* field.
* HTML content must contain at least one anchor tag. For example:
* Make sure clickable links and form actions use absolute URLs. All `href` anchor values are replaced with tracking links by default. To prevent a link from being replaced by a tracking link, add the `parse="no"` attribute to your anchor tag. For example:
* The `{unsub_url}` token can be used where you want the unsubscribe URL to be placed in the content.
*Plain Content*
* Optionally, enter the *Plain Text Content* of the email to enable your partners to send multi-part emails. This content must not contain HTML.
* Included URLs must be absolute and use `{trackurl_start}` and `{trackurl_end}` tokens around trackable URLs.
* The `{unsub_url}` token can be used where you want the unsubscribe URL to be placed in the content.
{% endtab %}
{% tab title="Image Content" %}
When **Image Content** is selected as the Email Type, upload a GIF, JPG, or PNG file (maximum 1 MB) using the **Choose File** button or by dragging and dropping your file.
{% endtab %}
{% endtabs %}
2. Enter **Approved Subject Lines** for the email ad. These will be the subjects that partners may use for their email drops.
* Select  **\[plus] Add Another Subject** to add additional approved subject lines.
3. Enter **Approved 'From' Address(es)** for the email ad. These are names that partners may use to send emails from.
* Select  **\[Plus] Add Another ‘From’ Address Name** to add additional names.
4. Select  **\[Radio Button]** to choose your **Unsubscribe Method**.
Unsubscribe Method
**Use Impact Solution**
* If you don’t have an existing scrub file you can use impact.com’s in-house solution for unsubscribe management. impact.com will provide an unsubscribe link that can be appended to your email ad. (To include an unsubscribe link, place the `{unsub_url}` token at the desired location in your HTML content.)
* When an email recipient clicks this unsubscribe link, impact.com will store the recipient’s email address in an unsubscribe database and update your suppression list.
* Your suppression list will be made available to partners when they pull the email ad from impact.com or upon approval of an [email drop request](/brand/what-would-you-like-to-learn-about/platform-features/ads/requests-from-partners/review-email-drop-requests-from-partners.md) and an unsubscribe link will be automatically appended to your email ad.
**UnsubCentral Solution**
* Use **UnsubCentral Solution** impact.com makes it easy to use your Unsubcentral account for unsubscribe management.
* During the email ad creation process you can enter your Unsubcentral download link and unsubscribe link. Your Unsubcentral download link will be provided to partners when they pull the email ad from impact.com or upon approval of an [email drop request](/brand/what-would-you-like-to-learn-about/platform-features/ads/requests-from-partners/review-email-drop-requests-from-partners.md) and an unsubscribe link will be automatically appended to your email ad.
**Use Your Own Solution**
* **Use Your Own Solution** If you have an in-house solution you can enter the URL of your suppression list and designate an unsubscribe link.
* Your suppression list link will be made available to partners when they pull the email ad from impact.com or upon approval of an [email drop request](/brand/what-would-you-like-to-learn-about/platform-features/ads/requests-from-partners/review-email-drop-requests-from-partners.md) and your unsubscribe link will be automatically appended to your email ad.
## Promotional Details
1. From the  **\[Drop-down menu]**, select in which [Deal](/brand/what-would-you-like-to-learn-about/platform-features/deals/find-and-manage-your-deal-types.md) list this ad should be.
* Optionally, select **Add new deal** to add a new deal to this ad.
2. Below *Available Dates*, set the asset's start and end date.
* From the Timezone  **\[Drop-down menu]**, select your preferred timezone.
* Optionally, select  **\[Unchecked box]** **change landing page on expiration** and proceed by selecting **Configure Rule** to configure what happens if the landing page expires. Select the expiration rule you want to apply from the options below and then click **Submit**:
Redirect
1. From the  **\[Drop-down menu]** select **Redirect**.
2. Enter the link to which the asset will redirect.
3. Optionally,  **\[Toggle on]** **Interstitial Page** to enable and configure an interstitial page associated with this rule.
4. From the **Template**  **\[Drop-down menu]** select **Custom** or **App Install**.
* **Custom**
1. Enter a **Header text**.
2. Optionally, enter a **Body text**.
3. Optionally, enter **Additional Terms** for this asset.
4. Optionally, select the ![\[Unchecked box\]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-ff8b288b06d10266c33d33f5c103fb83.svg) **\[Unchecked Box]** to **Require user acknowledgment**.
5. Select the ![\[Unchecked box\]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-ff8b288b06d10266c33d33f5c103fb83.svg) **\[Unchecked box]** to **Show partner's logo (co-branded)** and display both your logo and the partner's logo together for a co-branded experience.
6. Select the ![\[Unchecked box\]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-ff8b288b06d10266c33d33f5c103fb83.svg) **\[Unchecked box]** to **Customize CSS** and add the desired CSS code into the text box.
7. Select **Preview**.
* **App Install**
1. Enter a **Header text** and **Header Font Color**.
2. Enter a **Sub Header** and **Sub Header Font Color**.
3. To **Upload Logo** and **Upload Cover Image**, select **Choose File**. Remember GIF, JPG, PNG, SVG file formats are supported. Maximum file size is 1 MB.
4. Enter a **Download Button Label** (e.g., *Download Now*).
* Enter a **Download Button Font Color** and **Download Button Background Color**.
* Enter a **Continue Button Label** and **Continue Button Font Color**.
5. Enter an **Auto Redirect Countdown** with number of seconds allowed before redirecting.
6. Optionally, enter a **Body text**.
7. Select the ![\[Unchecked box\]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-ff8b288b06d10266c33d33f5c103fb83.svg) **\[Unchecked box]** to **Show partner's logo (co-branded)** and display both your logo and the partner's logo together for a co-branded experience.
8. Select the ![\[Unchecked box\]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-ff8b288b06d10266c33d33f5c103fb83.svg) **\[Unchecked box]** to **Customize CSS** and add the desired CSS code into the text box.
9. Select **Preview**.
Block
1. Optionally,  **\[Toggle on]** to **Use Interstitial** to enable and configure an interstitial page associated with this rule.
2. From the **Template**  **\[Drop-down menu]** select **Custom**.
3. Enter a **Header text**.
4. Optionally, enter a **Body text**.
5. Select **Preview**.
Interstitial
1. From the **Template**  **\[Drop-down menu]** select **Custom** or **App Install**.
* **Custom**
1. Enter a **Header text**.
* Optionally, enter a **Body text**.
* Optionally, enter **Additional Terms** and conditions to be applied.
* Select the ![\[Unchecked box\]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-ff8b288b06d10266c33d33f5c103fb83.svg) **\[Unchecked Box]** to **Require user acknowledgment**.
* Select the ![\[Unchecked box\]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-ff8b288b06d10266c33d33f5c103fb83.svg) **\[Unchecked box]** to **Show partner's logo (co-branded)** and display both your logo and the partner's logo together for a co-branded experience.
* Select the ![\[Unchecked box\]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-ff8b288b06d10266c33d33f5c103fb83.svg) **\[Unchecked box]** to **Customize CSS** and add the desired CSS code into the text box.
* Select **Preview**.
* **App Install**
1. Enter a **Header text** and **Header Font Color**.
2. Enter a **Sub Header** and **Sub Header Font Color**.
3. To **Upload Logo** and **Upload Cover Image**, select **Choose File**. Remember GIF, JPG, PNG, SVG file formats are supported. Maximum file size is 1 MB.
4. Enter a **Download Button Label** (e.g., *Download Now*).
* Enter a **Download Button Font Color** and **Download Button Background Color**.
* Enter a **Continue Button Label** and **Continue Button Font Color**.
5. Enter an **Auto Redirect Countdown**, to indicate the seconds allowed before redirecting.
6. Optionally, enter a **Body text**.
7. Select the ![\[Unchecked box\]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-ff8b288b06d10266c33d33f5c103fb83.svg) **\[Unchecked box]** to **Show partner's logo (co-branded)** and display both your logo and the partner's logo together for a co-branded experience.
8. Select the ![\[Unchecked box\]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-ff8b288b06d10266c33d33f5c103fb83.svg) **\[Unchecked box]** to **Customize CSS** and add the desired CSS code into the text box.
9. Select **Preview** and once you're happy with the preview, select **Submit**.
Mobile Deep Linking
1. From the **Template**  **\[Drop-down menu]**, select **Mobile Deep Linking**.
2. Enter the **Header text** and **Header Font Color**.
3. Enter the **Sub Header** and **Sub Header Font Color**.
4. To **Upload Logo** and **Upload Cover Image**, select **Choose File**. Remember GIF, JPG, PNG, SVG file formats are supported. Maximum file size is 1 MB.
5. Enter an **Open App Button Label** (e.g., *Go to App*).
* Enter an **Open App Button Font Color** and **Open App Button Background Color**.
* Enter a **Continue Link Label** and **Continue Link Font Color**.
6. Choose when the **App Open** by selecting either,  **\[Radio button]** **As soon as the interstitial loads** or  **\[Radio button]** **When the button is tapped**.
7. Select  **\[Unchecked box]** to opt an **Auto-redirect** and enter the number of seconds allowed before redirecting.
8. Enter a **Default URI Path** to be used when constructing [mobile URI](/brand/what-would-you-like-to-learn-about/platform-features/tracking/mobile-app-tracking/configure-deep-linking-logic-with-uri-schemes.md) using the program's URL Scheme configured in [*General Tracking Settings*](https://app.impact.com/secure/advertiser/tracking-settings/general-trackingsettings-flow.ihtml).
9. Enter a **Custom URI Regex** to define the pattern for matching mobile URIs in the app's custom URL scheme.
10. Select the  **\[Unchecked box]** to **Customize CSS** and add the desired CSS code into the text box.
11. Select **Preview**.
3. From the **Seasonal**  **\[Drop-down menu]**, optionally select a seasonal theme to specify when this asset should be available (for example, holidays or a specific time of year).
4. Under **Additional Promotional Options**, select any of the following, select any of the following:
*  **Offer is a top selling item** — mark this if the item is popular.
*  **Enable a media partner to request their own unique promo code for this promotion** — allows partners to request a unique promo code for this ad.
## Advanced Settings
Optionally, for *Advanced Settings*, configure the following settings.
Advanced Settings
* Select in which **Language** you want to serve this ad from the  **\[Drop-down menu]**.
* For **Customization Charge** you can charge partners a fee for you to create a custom version of this ad for them. If you want to do this, enter the charge here.
*  **\[Toggle on]** **Third Party Impression Pixel** if you want to record how users interact with your ad.
### Complete the setup:
* **Save**: Finalizes the asset.
* **Save & Create Another**: Saves the current asset and opens a new empty asset form.
* **Save & Create Another with the Same Settings**: Saves the current asset and opens a new form pre-filled with the same configuration settings.
* **Save Draft**: Saves the ad without finalizing it.
* **Save & Create Another**: Saves the current asset as a draft and opens a new empty asset form.
* **Save & Create Another with the Same Settings**: Saves the current asset as a draft and opens a new form pre-filled with the same configuration settings.
* **Send Test**: Sends a preview of the ad to a specified email address to verify its appearance before saving or activating.
---
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