> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/ads/create-ads/create-an-article-asset.md).
# Create an Article Asset
impact.com supports both static and dynamic HTML ads, including search widgets, embedded forms, and product banners. As an *Article Asset*, you can update your HTML ad anytime without third-party tools. To upload, include these two required items:
* A secure HTTPS landing page (an absolute URL, starting with `http://` or `https://`).
* Any dynamic URL tokens you want to track when users click the ad.
#### Create Article Asset
1. From the left navigation bar, select  **\[Engage]** → **Content** → [**Ads**](https://app.impact.com/secure/advertiser/engage/ads/manage-all-ads-flow.ihtml).
2. In the top-right corner, select **Create Ad**  **\[Drop-down menu]**, then select **Article**.
3. Complete the information in the following sections:
Asset Details
1. Enter a **Name** for your asset.
2. Optionally, enter a **Description** providing details about the asset.
3. Under *Landing Page*, select  **\[Drop-down menu]** **Custom** to configure a custom landing page for your asset. Leave the setting on **Default** to direct customers to your program landing page.
4. Optionally,  **\[Toggle on] Mobile Fallback** to reroute mobile traffic from this asset if impact.com didn't detect that your app is already installed. Only the mobile operating systems you've configured in your [Mobile App settings](/brand/what-would-you-like-to-learn-about/platform-features/tracking/mobile-app-tracking/set-up-a-mobile-app.md) will appear here.
* **Android** — from the  **\[Drop-down menu]** under *Android*, select a fallback option. This selection will then be populated with the URL to download your app.
* **iOS** — from the  **\[Drop-down menu]** under *iOS*, select a fallback option. This selection will then be populated with the URL to download your app.
5. To add parameters to the landing page tracking link, select  **\[Add Metadata]**. These parameters will be added to the end of the asset's tracking link.
* Learn more about [tracking link parameters](/brand/what-would-you-like-to-learn-about/platform-features/tracking/tracking-explained/tracking-link-parameters-explained.md).
6. Optionally, enter **Labels** to make your asset more easily searchable.
* Learn more about creating and managing [asset labels](/brand/what-would-you-like-to-learn-about/platform-features/ads/manage-ads/add-labels-to-assets.md).
7.  **\[Toggle on] Restrict Partner Access** to set which partner groups can use this asset, and search for the **Partner Groups** you want to grant access to this asset.
Asset Configuration
1. In the *Content* field, enter the HTML/CSS/JS code for your ad, or use the rich text editor options to format your content more easily.
* **Tip:** You can upload images directly inline with your content using the rich text editor.
2. If you're using dynamic tokens, select **Insert other dynamic fields** to view all available token inserts.
* See the *Dynamic token* reference below to learn what type of content each token inserts.
3. Optionally, select an **Asset Size** by choosing a resolution from the  **\[Drop-down menu]**.
* The *Other* option allows you to configure a custom size.
Promotional Details
1. Optionally, select a pre-existing **Deal** or **Add New Deal** from the  **\[Drop-down menus]**.
2. Optionally, set **Start** and **End Dates** for the asset, and set a **Timezone** from the  **\[Drop-down menu]**.
3. Select the  **\[Calendar]** to apply the asset date, then set the  **\[Drop-down menu]** to set the start and end times.
* Optionally, select  **\[Unchecked box]** **change landing page on expiration** and proceed by selecting **Configure Rule** to configure what happens if the landing page expires. Select the expiration rule you want to apply from the options below and then click **Submit**:
4. Optionally, specify if the asset is **Seasonal** and use the  **\[Drop-down menu]** to select a relevant promotional period.
5. Under *Additional Promotional Options*, you can select whether your  **\[Checkbox] Offer is a top selling item** or  **\[Checkbox] Enable a media partner to request their own unique promo code for this promotion**.
Advanced Settings
1. From the  **\[Drop-down menu]**, select in which **Language** you want to serve this asset.
2. To limit partners to using iFrame tracking codes (and prevent HTML tracking codes) for this asset, select  **\[Checkbox]** **Limit Partners to iFrame tracking code for this asset**.
3. To set up a 3rd-party pixel for the asset,  **\[Toggle on] Third Party Impression Pixel**.
* This allows you to send impression data to your external analytics systems.
* See the *Dynamic token* reference to learn what type of content you can insert with each token.
4. Select the **Save** or **Save Draft**  **\[Drop-down menu]** and choose from the following options:
{% tabs %}
{% tab title="Save" %}
* **Save** - Saves the asset and activates it.
* **Save & Create Another** - Saves the asset and opens a new form to create another.
* **Save & Create Another with Same Settings** - Saves the asset and starts a new one with the same settings pre-filled.
{% endtab %}
{% tab title="Save Draft" %}
* **Save Draft** - Saves your progress without activating the asset.
* **Save & Create Another** - Saves the draft and opens a new draft form.
* **Save & Create Another with Same Settings** - Saves the draft and starts a new draft with the same settings pre-filled.
{% endtab %}
{% endtabs %}
**Dynamic content ad example**
In the *Example code* provided below, we have:
* An HTML form with a textbox entry and "Submit" button
* Embedded CSS to style the form independently of other content
* A `
` container for the widget
* JavaScript function that dynamically creates an impact.com tracking link and appends query string parameters
* A `
