> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/ads/create-ads/create-a-text-link-asset.md).

# Create a Text Link Asset

Text Link Assets are a type of advertisement that your partners can host to drive traffic to your website or a specific product. Text Link Assets utilize hyperlinked text to attract partner-driven traffic to the landing page you choose for this asset.

{% embed url="<https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FGKWcpsAqLvW2FFppZXGD%2Ftra-250-1.mp4?alt=media&token=111c6ee5-456d-4ab9-91be-44af1aee149d>" %}

#### Create a text link asset

1. From the left navigation bar, select ![](/files/CDnwOBeIdds9r3Z6zTnO) **\[Engage]** → **Content** → [**Ads**](https://app.impact.com/secure/advertiser/engage/ads/manage-all-ads-flow.ihtml).
2. In the top-right corner, select **Create Ad** ![](/files/jA6jLZ1RleK5VI2zmvap) **\[Drop-down menu]** → **Text Link**.
3. Complete the information in the following sections:

<details>

<summary>Asset Details</summary>

1. Enter the **Name** of your asset.
2. Optionally, enter a **Description** for the asset.
3. Set a **Default** or **Custom Landing Page** from the ![](/files/jA6jLZ1RleK5VI2zmvap) **\[Drop-down menu]** and enter the desired **Landing Page** URL for the asset redirection.
4. Optionally, ![](/files/OoA2qxPalfCYKZvmxuU6) **\[Toggle on] Mobile Fallback** to reroute mobile traffic from this asset if Impact didn't detect that your app is already installed. Only the mobile operating systems you've configured in your [Mobile App settings](/brand/what-would-you-like-to-learn-about/platform-features/tracking/mobile-app-tracking/set-up-a-mobile-app.md) will appear here.

   * **Android** — from the ![](/files/jA6jLZ1RleK5VI2zmvap) **\[Drop-down menu]** under *Android*, select a fallback option. This selection will then be populated with the URL to download your app.
   * **iOS** — from the ![](/files/jA6jLZ1RleK5VI2zmvap) **\[Drop-down menu]** under *iOS*, select a fallback option. This selection will then be populated with the URL to download your app.

   impact.com will automatically detect the device type of the consumer and direct them to the appropriate app store to download your app once mobile fallback is set up.
5. Optionally, under **Metadata**, select ![](/files/Gl8lj5gLPbgSXGH8yWYa) **\[Add]** **Add Metadata**.
   * From the ![](/files/jA6jLZ1RleK5VI2zmvap) **\[Drop-down menu]**, select the query parameters you want to pass and enter the value.
     * You can add more parameters by selecting ![](/files/Gl8lj5gLPbgSXGH8yWYa) **\[Add Metadata]**.
     * Metadata added to your asset will be appended to the end of the asset's tracking links.
     * If you select the *Custom* parameter you can set both the parameter name and value.

{% hint style="success" %}
**Note:** You can use the [dynamic tokens](/brand/what-would-you-like-to-learn-about/platform-features/ads/create-ads/create-an-article-asset.md) `{iradid}` and `{irpid}` as values for any of the metadata query parameters available, including *Custom*.
{% endhint %}

6. Optionally, add **Labels** to the asset so your partners can more easily find them.
7. ![](/files/OoA2qxPalfCYKZvmxuU6) **\[Toggle on]** **Restrict Partner Access** to set which partners or partner groups can use this asset.
   * Enter and select the **Partners** and **Groups** you want to grant access to this asset.

</details>

<details>

<summary>Asset Configuration</summary>

Enter a Link Text. This text serves as part of a webpage or app that you can click on to go to another page or resource. It’s usually a word or phrase that tells you where the link will take you.

* E.g., *Click here* or *Learn more*.

</details>

<details>

<summary>Promotional Themes</summary>

1. Optionally, apply a **Deal** to your asset from the ![](/files/jA6jLZ1RleK5VI2zmvap) **\[Drop-down menu]**.
   * Optionally, select **Add New Deal** ![](/files/jA6jLZ1RleK5VI2zmvap) **\[Drop-down menu]** to create a new [deal](/brand/what-would-you-like-to-learn-about/platform-features/deals/deal-types-overview.md) to be applied to this asset.
2. Optionally, apply **Available Dates** by selecting the ![](/files/Vet2H95jIGuNiPPl9Gt9) **\[Calendar]** to set the **Start Date** and **End Date** for this asset.
3. From the ![](/files/jA6jLZ1RleK5VI2zmvap) **\[Drop-down menu]**, set a **Timezone** for this asset.

* Optionally, select ![](/files/pJsLBrBDVoHbzf2iiL1a) **\[Unchecked box]** **change landing page on expiration** and proceed by selecting **Configure Rule** to configure what happens if the landing page expires. Select the expiration rule you want to apply from the options below and then click **Submit**:

4. Optionally, apply a **Seasonal** period to the asset from the ![](/files/jA6jLZ1RleK5VI2zmvap) **\[Drop-down menu]**.
5. Under **Additional Promotional Options**, select the ![](/files/FrzJdYoKvOuHxpwWtvcp) **\[Unchecked boxes]** if **Offer is a top selling item** and to **Enable a media partner to request their own unique promo code for this promotion**.

</details>

<details>

<summary>Advanced Settings</summary>

1. Select the display **Language** for this asset from the ![](/files/jA6jLZ1RleK5VI2zmvap) **\[Drop-down menu]**.
2. Select the ![](/files/FrzJdYoKvOuHxpwWtvcp) **\[Unchecked boxes]** to **Support Partners linking to specific pages** or **Limit Partners to iFrame tracking code for this asset**.
3. ![](/files/OoA2qxPalfCYKZvmxuU6) **\[Toggle on]** **Third-Party Impression Pixel** and then enter the required pixel ID or script provided by the third-party service to complete the setup and track user interactions with your asset.
   * **Available tokens**: `{irpid}` - Partner id, `{iradid}` - ad id, `{ircid}` - program id,`{domain}` - tracking domain, `{randint`} - random integer.

</details>

4. Select the **Save** or **Save Draft** ![](/files/jA6jLZ1RleK5VI2zmvap) **\[Drop-down menu]** and choose from the following options:

{% tabs %}
{% tab title="Save" %}

* **Save** - Saves the asset and finishes the current task.
* **Save & Create Another** - Saves the asset and opens a new form to create another.
* **Save & Create Another with Same Settings** - Saves the asset and starts a new one with the same settings pre-filled.
  {% endtab %}

{% tab title="Save Draft" %}

* **Save Draft** - Saves your progress without finalizing the asset.
* **Save & Create Another** - Saves the draft and opens a new draft form.
* **Save & Create Another with Same Settings** - Saves the draft and starts a new draft with the same settings pre-filled.
  {% endtab %}
  {% endtabs %}


---

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## Querying This Documentation
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```

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