Screen Partners Automatically with Partner Verification

Partner Verification controls whether the partners who sign up to your program are also screened by impact.com for the marketplace. It changes what happens after a partner completes their application checklist.

Find the setting

1. From the top navigation bar, select [User profile] → Settings.
2. On the right, under Branding, select Partner Sign Up Page.
3. Find Partner Verification.

The setting applies to each program separately, so check the correct program is selected. Changing it affects partners who sign up afterwards, not partners already in your program.

Choose a setting

Turn verification on to receive screened partners, automate approvals, and let your partners reach other brands on impact.com. Turn it off if you do not want impact.com to submit their marketplace application automatically. See the table below for what changes under each setting.

Branding trade-off: Partners approved into the marketplace move from your branding to impact.com branding. Partners who are declined keep your branding.

Compare the two settings

What changes	Verification on	Verification off
A partner's application to join the impact.com marketplace	Submitted in the background when they finish their checklist	Not submitted — partners can apply themselves from their profile menu
The Marketplace Verified checkmark beside a partner's name	Shown for partners who pass	Not shown
Your decision on their application to your program	Yours alone	Yours alone
The branding partners see in their dashboard	impact.com branding once a partner is approved into the marketplace, yours if they are declined	Yours, unless a partner joins the marketplace themselves

Understand Marketplace Verified

Marketplace Verified means a partner passed impact.com screening: brand safety, fraud, and content checks, plus confirmation that the partner owns at least one promotional channel they listed.

Use it as a condition in an automated workflow to approve screened partners faster, rather than reviewing each one by hand.

For who verifies partners in each recruiting route, see Marketplace vs. Direct: Partner Recruiting Explained.

Frequently asked questions

Does verification decide who joins my program?

No. Your approval decision is entirely separate. A partner can pass verification and still be declined by you.

Do partners know which setting I use?

No. The setting is not shown to partners at any point.

If a partner does not pass verification, are they told?

No. They applied to your program, not to the marketplace, so no marketplace decline notice is sent.

When do approved partners hear about the marketplace?

impact.com holds the marketplace notification for a day after approval, so partners commit to your program before they see other brands they are eligible for. Deciding within that window keeps your program first.

Related articles

• Customize the Partner Sign-Up Page — Set up the page partners see when they sign up to your program, including your terms, a survey, and the Partner Verification toggle itself.
• Marketplace vs. Direct: Partner Recruiting Explained — Compare recruiting partners from the impact.com marketplace with inviting them to your program directly, and see who verifies partners in each case.