View Prospective Partners

To view a specific prospective partner's profile:

1. From the left navigation bar, select [Discover] → Prospects.

2. Use the filters at the top of the page to find specific prospects.

   • See Manage Your New Partner Funnel to learn more about these filters. See the Column reference below to learn more about the table.

   • Select a column header to sort the table by that column.

   • Select [Columns] above the table to add or remove columns to the table.

Column reference

Column	Description
Name	The prospect's name.
Relationship Stage	The relationship status between you and the prospect: New - Partners you've tagged as prospects, but haven't yet emailed, messaged, or sent a proposal to. Sending a Newsletter doesn't move a prospect out of New. Outreach - Partners you've contacted with a direct email, message, or proposal, or through an Email Workflow. Negotiating - Partners without an accepted contract, including those awaiting a decision, those who haven’t accepted your proposal, those who countered your proposal, and those whose application you’ve countered. Joined - Partners joined to your program. Expired - Partners with expired contracts.
Contract Stage	The contract stage of the prospect (e.g., joined, expired, or advertiser retracted).
Groups	The partner group the prospect is assigned to.
Business Model	The prospect's business model. Business categories explained Social Influencer As a creator, you have an audience that follows you for entertainment, education, and community, and they engage with social-native content that you produce. You may market products and services to this audience via social media platforms. Content/Reviews Partners focused on producing editorial content related to promoting, comparing and listing products and services. Loyalty/Rewards Partners who incentivize transactions from consumers, employees, or businesses through a membership and benefits reward program. Deal/Coupons Partners who aggregate and classify deals and promotions for consumer savings. Email/Newsletter Partners who have an audience that subscribes to their email or newsletter that brings together valuable content, discounts, and other information. Search/Comparison Search Engine, Social, or Programmatic marketers that manage keyword campaigns for brands, often on a performance basis. Network Partner platforms that broker access to brand campaigns and provide tracking, reporting, and payment services. Technology Solution Site-side shopping tools or services that drive conversion optimization for brands. Cross Audience Monetization Businesses that publish offers, content, and complementary products to current customers or audiences (e.g., exit traffic, improved UX) to drive incremental revenue.
Media Properties	The web and social channels the prospect has connected to their profile.
Assigned To	The brand account user to which the prospect is assigned.
Size	The prospect's audience size as well as their performance on impact.com.
Social Reach	The prospect's total social presence, based on follower counts across all social media properties.
Last Activity	Shows the most recent recorded activity for the prospect.
Source	The source from which the prospect originated. Source fields Applications Prospects that were aggregated from external applications. This includes both direct applications and partners who applied via the brand marketplace. Marketplace Prospects that were aggregated from the partner marketplace. Extended Search Prospects that were identified through extended search features. Impact AI Prospects that Impact AI tools have aggregated. Messaging Prospects that were aggregated through impact.com's in-app messaging feature. Staff Recommended Prospects personalized for you by your CSM. Prospect Import Prospects that were imported using the Prospect Import feature. Creator Search Prospects that were identified through the Creator Search feature. Recruitment Agent Prospects that the Recruitment Agent sourced from the Marketplace. Other Prospects not aggregated by any of the above sources.
Custom fields	The prospects responses to the custom fields in your survey.

1. Find the partner whose profile you'd like to view and select that partner's name.

This will open up a modal with a range of partner information and insights you can explore further to decide whether the partner is a good fit for your brand. Have a look at the sections below for more information on what can be found:

View the partner's basic information

Field	Description
Contract Stage	If you have proposed a contract to the partner, it should reflect a status here to show whether the partner has joined or not.
Relationship Stage	When adding a prospect to your list, the relationship status between that prospect and you will be reflected here: New - Partners you've tagged as prospects, but haven't yet emailed, messaged, or sent a proposal to. Sending a Newsletter doesn't move a prospect out of New. Outreach - Partners you've contacted with a direct email, message, or proposal, or through an Email Workflow. Negotiating - Partners without an accepted contract, including those awaiting a decision, those who haven’t accepted your proposal, those who countered your proposal, and those whose application you’ve countered. Joined - Partners joined to your program. Expired - Partners with expired contracts.
Assigned to	You can assign account users to prospective partners by selecting the field and selecting users from a drop-down list.
Groups	If you would like to group the partner into a certain category, you can do so here. Managing partner groups helps you organize your partners and helps find specific types by filtering when looking to invite partners to campaigns, etc. You can add groups by selecting the space to the right of the field.
Campaigns	If your partner has been assigned to any campaigns, those campaigns will be listed here.
Surveys	If you have sent any survey invites to the partner, those surveys should be listed here. Surveys allow you to collect information from partners to improve or streamline your business. Learn more on how to create a partner survey.
Activity	A log of all activity relating to the prospect. You can also add internal notes or messages here, such as campaigns you have in mind for the partner or what caught your eye about them. When the Recruitment Agent sources a prospect, it adds a note to the log explaining why the prospect is a good fit. Long agent notes are collapsed. Select View more to read the full note.

View the partner's media properties and details

Contract Requirements

The Contract Requirements tab is only visible if the partner has specific contract requirements you need to meet before sending the proposal.

Properties

In the Properties tab you'll find all the links to the partner's relevant social media profiles and web pages.

Each property also has a verification status badge to help you quickly identify whether the partner has verified their ownership of that media property.

• Verified: The partner successfully verified their ownership with impact.com.

• Not verified: The partner hasn't verified the property with impact.com, so we can't confirm whether they own it.

• Verification not required: This property type doesn't require verification, e.g., LinkedIn.

Note: Verified properties might display a message that content and metrics aren't available on the property's overview. This can occur if it's been a while since the partner connected the media property to their impact.com account.

Some of these properties might also display a Learn more option in the top right corner of the tile. You can select Learn more to view even further insights into that particular property. Partners with both verified media properties and active OAuth authorization will display a wider range of metrics.

Learn more about social media properties

See more about the partner's content, engagement and their audience.

Note: Engagement and audience data will vary based on both social media platform and available profile data.

Content preview

Metric	Description
Content Preview	Preview of the type of content the partner posts on their social media pages. You can select a post to see specific metrics for that post such as likes, views, and comments.

Engagement

Metric	Description
Followers	Shows the number of followers or subscribers the partner's social media page has.
Subscribers	Shows the number of subscribers the partner's social media page has.
Avg. engagement rate	Shows the average rate of engagement a partner received on their posts. This is calculated by adding the average likes, comments, and, when available, shares per post, and dividing the result by the total followers.
Avg. likes	Shows the average amount of likes the partner received on their posts.
Avg. comments	Shows the average amount of comments the partner received on their posts.
Avg. views	Shows the average number of views per video or post.
Avg. impressions	Shows the average number of times the partner's posts appeared on their audiences screen.
Avg. reach	Shows the average number of unique users the partner's post has reached.
Avg. shares	Shows the average number of times the partner's posts are shared by others.
Post count	Shows the number of posts the partner has on their social media property.
Board count	Shows the number of Pinterest boards this partner has.
Last post date	Shows the date of the most recent post published by the partner.

Reached audience

Metric	Description
Gender	Shows the distribution of gender across the partner's audience.
Age	Shows the distribution of age across the partner's audience.
Languages	Shows the primary language used in the partner's social platform.
States	Shows the top states where the partner's audience is located.
Countries	Shows the countries where the partner's audience is located.
Cities	Shows the cities where the partner's audience is located.

Learn more about website properties

The learn more option can give you deeper insight into a partner's website pages. You can view additional metrics on Semrush.com with a free account. See the Website metrics reference below.

1. Select any Semrush-provided metric in the Ranking or Engagement sections to drill deeper into the website analytics on Semrush.com.

   • Optionally, at the bottom of the slideout, select Semrush.com.

2. Create an account to view additional information.

   • A free account provides access to key metrics such as AI Visibility, Keywords, Backlinks, Traffic Share, Competitive Positioning Map, and more.

   • A paid subscription unlocks a broader range of data.

   

Website analytics reference

Ranking

Metric	Description
Semrush global rank	Shows how a domain ranks globally using estimated traffic from Google’s first 10 results pages.
Moz spam score	Shows how likely a site might be penalized or banned by Google, based on how many sites with similar features have been penalized. A lower score means lower risk, while a higher score suggests higher risk.
Moz domain authority	Shows how likely a website is to rank higher in search results. The higher the score, the stronger the ranking potential.

Engagement

Metric	Description
Monthly visits	Shows the amount of unique visitors the website had globally over the most recent month.
Weekly visits	Shows the weekly amount of unique visitors the website had globally.
Unique users	Shows the amount of unique users over a specific time frame.
Avg. time spent	Shows the average amount of time spent on the website during each visit.
Organic traffic	Shows the amount of traffic a website receives from unpaid search engine results.
Paid traffic	Shows the amount of traffic a website receives from paid advertisements on social media websites like Facebook, Twitter, Reddit, Pinterest, YouTube, etc.

Categories

Metric	Description
Content categories	Shows a breakdown by percentage of the top content categories that helps understand the website’s audience.

Reached audience

Metric	Description
Gender	Shows the gender distribution of the website’s audience.
Age	Shows the age distribution of the website’s audience.
Countries	Shows the countries that contribute to the website’s traffic.

Details

In the Details tab you'll find all the relevant contact information. Have a look at the Details reference table below for more information on what details you can find in this section.

Details reference

Details	Description
Contacts	A list of contact persons you could contact if you want to message or propose a contract.
Personal information	See the personal information of the partner such as their gender, language, and age.
Promotional areas	These are the locations or countries in which the partner promotes.
Corporate address	The physical address at which the partner is located.
Content Categories	These are the partner's content categories, based on their media properties over the past 6 months. The data refreshes every 90 days.
Tags	The tags will tell you more about the fields in which this partner works.
Currency	The currency with which the partner operates and gets paid in.
Partner ID	The impact.com identification number of the partner.

Custom Fields

The Custom Fields tab is only visible if you have surveys enabled with custom fields. It shows the partner's responses to your custom field questions and any files they've attached. To learn about setting up surveys and custom fields, see Create Custom Fields for Surveys.