# View Prospective Partners {% embed url="" %} To view a specific prospective partner's profile: 1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-256572041ef9ad75d3e67aab1e9567ec34b8b0e8%2Fd99a087cccc9a98794d66a4acf8e8cafc425b112ce63c86d965965b30e3b91b4.svg?alt=media) **\[Discover]** → **Prospects**. 2. Use the filters at the top of the page to find specific prospects. * See [Manage Your New Partner Funnel](https://help.impact.com/brand/what-would-you-like-to-learn-about/performance-program/recruiting-partners/prospective-partners/manage-your-new-partner-funnel) to learn more about these filters. See the *Column reference* below to learn more about the table. * Select a column header to sort the table by that column. * Select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-55f9a4ba17f1edde22510bc766728b311864c461%2Feaf620c7b74ff071d06c5e1b12bb1bd184361280cdc0ea896c3f8058c11b8532.svg?alt=media) **\[Columns]** above the table to add or remove columns to the table.
Column reference | Column | Description | | ------------------------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Name | The prospect's name. | | Relationship Stage |

The relationship status between you and the prospect:

| | Contract Stage | The contract stage of the prospect (e.g., joined, expired, or advertiser retracted). | | Groups | The [partner group](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups) the prospect is assigned to. | | Business Model |

The prospect's business model.

Business categories explained

Social Influencer

As a creator, you have an audience that follows you for entertainment, education, and community, and they engage with social-native content that you produce. You may market products and services to this audience via social media platforms.

Content/Reviews

Partners focused on producing editorial content related to promoting, comparing and listing products and services.

Loyalty/Rewards

Partners who incentivize transactions from consumers, employees, or businesses through a membership and benefits reward program.

Deal/Coupons

Partners who aggregate and classify deals and promotions for consumer savings.

Email/Newsletter

Partners who have an audience that subscribes to their email or newsletter that brings together valuable content, discounts, and other information.

Search/Comparison

Search Engine, Social, or Programmatic marketers that manage keyword campaigns for brands, often on a performance basis.

Network

Partner platforms that broker access to brand campaigns and provide tracking, reporting, and payment services.

Technology Solution

Site-side shopping tools or services that drive conversion optimization for brands.

Cross Audience Monetization

Businesses that publish offers, content, and complementary products to current customers or audiences (e.g., exit traffic, improved UX) to drive incremental revenue.

| | Media Properties | The web and social channels the prospect has connected to their profile. | | Assigned To | The brand account user to which the prospect is assigned. | | Size | The [prospect's audience size](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-management/partner-size-rating-criteria) as well as their performance on impact.com. | | Social Reach | The prospect's total social presence, based on follower counts across all social media properties. | |


Last Activity

| The prospect's total social presence, based on follower counts across all social media properties. | | Source |

The source from which the prospect originated.

Source fields

Applications

Prospects that were aggregated from external applications. This includes both direct applications and partners who applied via the brand marketplace.

Marketplace

Prospects that were aggregated from the partner marketplace.

Extended Search

Prospects that were identified through extended search features.

Impact AI

Prospects that Impact AI tools have aggregated.

Messaging

Prospects that were aggregated through impact.com's in-app messaging feature.

Staff Recommended

Prospects personalized for you by your CSM.

Prospect Import

Prospects that were imported using the Prospect Import feature.

Creator Search

Prospects that were identified through the Creator Search feature.

Other

Prospects not aggregated by any of the above sources.

| | Custom fields | The prospects responses to the custom fields in your survey. |
3. Find the partner whose profile you'd like to view and select that **partner's name**.
This will open up a modal with a range of partner information and insights you can explore further to decide whether the partner is a good fit for your brand. Have a look at the sections below for more information on what can be found: #### View the partner's basic information | Field | Description | | ------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Contract Stage | If you have proposed a contract to the partner, it should reflect a status here to show whether the partner has joined or not. | | Relationship Stage |

When adding a prospect to your list, the relationship status between that prospect and you will be reflected here. You should see one of the following statuses:

• New - Partners you've tagged as prospects, but have yet to email or send a proposal to.

• Outreach - Partners who were:

• Contacted via email.

• Contacted via message, provided they aren't already a prospect.

• Contacted via email.

• Contacted via message, provided they aren't already a prospect.

• Negotiating - Partners without an accepted contract, including those awaiting a decision, those who haven’t accepted your proposal, those who countered your proposal, and those whose application you’ve countered.

• Joined - Partners joined to your program.

• Expired - Partners with expired contracts.

| | Assigned to | You can assign account users to prospective partners by selecting the field and selecting users from a drop-down list. | | Groups | If you would like to group the partner into a certain category, you can do so here. [Managing partner groups](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups) helps you organize your partners and helps find specific types by filtering when looking to invite partners to campaigns, etc. You can add groups by selecting the space to the right of the field. | | Campaigns | If your partner has been assigned to any [campaigns](https://app.gitbook.com/s/b2rE79d9UhOKZQLgzSqx/campaigns/README), those campaigns will be listed here. | | Surveys | If you have sent any survey invites to the partner, those surveys should be listed here. Surveys allow you to collect information from partners to improve or streamline your business. Learn more on how to [create a partner survey](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/surveys/create-a-partner-survey). | | Activity | A log of all activity relating to the prospect should be listed in this section. You also have the ability to add any internal notes or messages to potential partners that you want to store here, such as potential campaigns you had in mind for the partner, what caught your eye about them, etc. | #### View the partner's media properties and details {% tabs %} {% tab title="Contract Requirements" %} The *Contract Requirements* tab is only visible if the partner has specific contract requirements you need to meet before sending the proposal.
{% endtab %} {% tab title="Properties" %} In the *Properties* tab you'll find all the links to the partner's relevant social media profiles and web pages. Some of these properties might also display a *Learn more* option in the top right corner of the tile. You can select *Learn more* to view even further insights into that particular property. Each property also has a *verification status* badge to help you quickly identify whether the partner has verified their ownership of that media property. * **Verified:** The partner successfully verified their ownership with impact.com. * **Not verified:** The partner hasn't verified the property with impact.com, so we can't confirm whether they own it. * **Verification not required:** This property type doesn't require verification, e.g., LinkedIn. {% hint style="info" %} **Note:** Verified properties might display a message that *content and metrics aren't available* on the property's overview. This can occur if it's been a while since the partner connected the media property to their impact.com account. {% endhint %} Some of these properties might also display a *Learn more* option in the top right corner of the tile. You can select **Learn more** to view even further insights into that particular property. Partners with both verified media properties and active OAuth authorization will display a wider range of metrics.
Learn more about social media properties See more about the partner's content, engagement and their audience. {% hint style="info" %} **Note:** Engagement and audience data will vary based on both social media platform and available profile data. {% endhint %} | Metric | Description | | -------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Content Preview | Preview of the type of content the partner posts on their social media pages. You can select a post to see specific metrics for that post such as likes, views, and comments. | | **Engagement** | | | Followers | Shows the number of followers or subscribers the partner's social media page has. | | Subscribers | Shows the number of subscribers the partner's social media page has. | | Avg. engagement rate | Shows the average rate of engagement a partner received on their posts. This is calculated by adding the average likes, comments, and, when available, shares per post, and dividing the result by the total followers. | | Avg. likes | Shows the average amount of likes the partner received on their posts. | | Avg. comments | Shows the average amount of comments the partner received on their posts. | | Avg. views | Shows the average number of views per video or post. | | Avg. impressions | Shows the average number of times the partner's posts appeared on their audiences screen. | | Avg. reach | Shows the average number of unique users the partner's post has reached. | | Avg. shares | Shows the average number of times the partner's posts are shared by others. | | Post count | Shows the number of posts the partner has on their social media property. | | Board count | Shows the number of Pinterest boards this partner has. | | Last post date | Shows the date of the most recent post published by the partner. | | **Reached Audience** | | | Gender | Shows the distribution of gender across the partner's audience. | | Age | Shows the distribution of age across the partner's audience. | | Languages | Shows the primary language used in the partner's social platform. | | States | Shows the top states where the partner's audience is located. | | Countries | Shows the countries where the partner's audience is located. | | Cities | Shows the cities where the partner's audience is located. |
Learn more about website properties The learn more option can give you deeper insight into a partner's website pages. You can view additional metrics on Semrush.com with a free account. See the *Website metrics reference* below. 1. Click any Semrush-provided metric in the Ranking or Engagement sections to drill deeper into the website analytics on Semrush.com. * Optionally, at the bottom of the slideout, select Semrush.com **\[External link]**. 2. Create an account to view additional information. * A free account provides access to key metrics such as AI Visibility, Keywords, Backlinks, Traffic Share, Competitive Positioning Map, and more. * A paid subscription unlocks a broader range of data.
**Website analytics reference** | Metric | Description | | -------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Ranking** | | | Semrush global rank | Shows how a domain ranks globally using estimated traffic from Google’s first 10 results pages. | | Moz spam score | Shows how likely a site might be penalized or banned by Google, based on how many sites with similar features have been penalized. A lower score means lower risk, while a higher score suggests higher risk. | | Moz domain authority | Shows how likely a website is to rank higher in search results. The higher the score, the stronger the ranking potential. | | **Engagement** | | | Monthly visits | Shows the amount of unique visitors the website had globally over the most recent month. | | Weekly visits | Shows the weekly amount of unique visitors the website had globally. | | Unique users | Shows the amount of unique users over a specific time frame. | | Avg. time spent | Shows the average amount of time spent on the website during each visit. | | Organic traffic | Shows the amount of traffic a website receives from unpaid search engine results. | | Paid traffic | Shows the amount of traffic a website receives from paid advertisements on social media websites like Facebook, Twitter, Reddit, Pinterest, YouTube, etc. | | **Categories** | | | Content categories | Shows a breakdown by percentage of the top content categories that helps understand the website’s audience. | | **Reached Audience** | | | Gender | Shows the gender distribution of the website’s audience. | | Age | Shows the age distribution of the website’s audience. | | Countries | Shows the countries that contribute to the website’s traffic. |
{% endtab %} {% tab title="Details" %} In the *Details* tab you'll find all the relevant contact information needed. Have a look at the below *Details reference* table for more information on what details you could find in this section.
Details reference | Details | Description | | -------------------- | ---------------------------------------------------------------------------------------------------------- | | Contacts | A list of contact persons you could contact if you want to message or propose a contract. | | Personal information | See the personal information of the partner such as their gender, language, and age. | | Promotional areas | These are the locations or countries in which the partner promotes. | | Corporate address | The physical address at which the partner is located. | | Categories | These are the partner's indicated business topics or classifications, e.g. software, romance, gaming, etc. | | Tags | The tags will tell you more about the fields in which this partner works. | | Currency | The currency with which the partner operates and gets paid in. | | Partner ID | The impact.com identification number of the partner. |
{% endtab %} {% tab title="Custom Fields" %} The *Custom Fields* tab is only visible if you have surveys enabled with custom fields. It shows the partner's responses to your custom field questions and any files they've attached. To learn about setting up surveys and custom fields, see [Create Custom Fields for Surveys](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/surveys/create-custom-fields-for-surveys).
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