# Impact AI Explained

Impact AI automatically recommends partners for you so that you can unlock new partnerships. The AI instantly provides high-quality partners to your program while eliminating time-intensive activities like negotiating contracts or messaging.

#### What data does Impact AI factor in?

Impact AI combines the following 1st and 3rd party data:

**1st party data points:**

* Partner performance metrics
* Fraud indicators
* Behavioral patterns

**3rd party data points**

* Audience size
* Country combination

#### How can I review Impact AI’s recommendations?

Impact AI automatically accepts partner applications when it deems the partner to be a match for your program and rejects them when they are not. If you feel that certain recommendations were not a good match, you can [expire partner contracts](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/contracts/expire-partner-contracts) that were automatically accepted.

View these recommendations on the *Applications* screen:

1. From the left navigation menu, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage] →** **Partners** → **Applications**.
2. On the *Applications* screen, select the **Processed** tab.
3. Select the **Processed By** filter, then, choose **Impact AI**.
   * Use the *Processed By* column.

#### Can I manage my Impact AI opt-in settings?

If you feel that recommended partners are not in line with your preferred target audience, you can change your Impact AI opt-in settings and manually recruit partners of your choice.

1. From the top navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1183576591b45997efe4dc81a25024640591d02a%2F245137dc972a7a7f6165b59538fcdbac8fd5bd8fee4ba9f20c1a2982c5b58b57.svg?alt=media) **\[User profile] → Settings**. 
2. On the right, under *Automate Partner Applications*, select **Application processing by Impact AI**.

   * From here, you can manage your Impact AI settings:

   <div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1e2b15dd73db0cfececd51bbf6ec67a116e7106b%2Fa03aba014f3223702aa37c4db08cdeea9927eaaa7a6495715c2f9a1ffbe1db54.png?alt=media" alt=""><figcaption></figcaption></figure></div>

#### Will Impact AI improve at matching me with new partners?

Yes. The more you use Impact AI, the better it'll get at recommending ideal partners. Impact AI takes note when you expire a partner that wasn't the right fit, and when a matched partner has been driving great sales for you.

#### What is the difference between Impact AI and Workflows?

{% tabs %}
{% tab title="Impact AI" %}
When Impact AI assesses partner applications, its assessment is based on multiple data points like fraud, audience reach, and partners who are most productive and active on impact.com.
{% endtab %}

{% tab title="Workflows" %}
[Workflows](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/review-partner-applications/automate-partner-application-processing/create-workflows-to-automatically-process-partner-applications) are auto-approval rules that you can set up according to the following factors:

* The size of the partner
* A partner's country of residence (as listed with impact.com)
* A partner's state of residence (for US-based partners)
* A partner's promotional business model (e.g., Email or Coupons)
  {% endtab %}
  {% endtabs %}

#### How can I get assistance with Impact AI?

You can [contact support](https://app.impact.com/support/portal.ihtml?createTicket=true) or use the live chat option on the platform:

1. Log in to your account.
2. In the top menu bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c96dfc646871077ddf2e4cc2ea81175daa3d0531%2F79e45d44813a3f6d7b87329fec56d9ef69c7b18ad8c329528af6456767aaabac.svg?alt=media) **\[Help]** → **Chat** → **General Inquiry**.
3. Type your query and select **Enter** on your keyboard.