> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/stay-ahead-with-competitive-insight-reports.md).

# Stay Ahead with Competitive Insight Reports

Explore key reports that reveal how your brand stacks up in your vertical. Analyze financial benchmarks, partner performance, and industry insights to gain a competitive edge. Learn more about [Benchmarking Verticals](/brand/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/benchmarking-verticals-explained.md).

#### View the reports

<details>

<summary>Competitive insight reports</summary>

Gain a strategic view of your market position with reports on share of voice, brand benchmarking, partner analysis, and broader industry insights.

| Report                                                                                                                                                                                    | Description                                                                                                                                                                          |
| ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| [Brand Benchmarking Overview](/brand/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/benchmarking/brand-benchmarking-overview.md) | Compare your program’s performance to competitors in your segment. This overview helps you navigate key metrics to understand where you lead—and where you can improve.              |
| [Benchmark Partner Analysis](/brand/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/benchmarking/benchmark-partner-analysis.md)   | Analyze partner performance across key metrics like clicks, actions, revenue, and payouts—ranked against your peers. Identify gaps and growth opportunities for your program.        |
| [Benchmark Recommendations](/brand/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/benchmarking/benchmark-recommendations.md)     | Discover high-performing partners in your segment with strong revenue potential. Identify existing partners to engage with more deeply or fresh partners to recruit.                 |
| [Industry Insights Report](/brand/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/industry-insights-report.md)                    | View average program performance across your vertical with insights into key metrics, overall trends, and top partners—designed to help you benchmark and grow within your industry. |

</details>

<details>

<summary>Finance benchmark reports</summary>

Dive into financial performance benchmarking with insights on overall trends and partner-level analysis to strengthen your competitive position.

{% hint style="info" %}
**Note:** The reports below are only available to brands classified by impact.com as Finance brands.
{% endhint %}

| Report                                                                                                                                                                                                              | Description                                                                                                                                                                    |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| [Finance Benchmark Overview](/brand/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/finance-benchmark-report/finance-benchmark-overview.md)                 | Compare your financial performance to similar partner programs in your vertical. Explore key metrics to understand how your results stack up against the competition.          |
| [Finance Benchmark Partner Analysis](/brand/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/finance-benchmark-report/finance-benchmark-partner-analysis.md) | Evaluate partner performance by comparing clicks, actions, revenue, and payouts against industry peers. This report highlights gaps and growth opportunities for your program. |
| [Finance Benchmark Recommendations](/brand/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/finance-benchmark-report/finance-benchmark-recommendations.md)   | Identify top-performing partners with strong revenue potential. Filter to prioritize existing relationships or uncover high-value partners to recruit.                         |

</details>


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