# Stay Ahead with Competitive Insight Reports

Explore key reports that reveal how your brand stacks up in your vertical. Analyze financial benchmarks, partner performance, and industry insights to gain a competitive edge. Learn more about [Benchmarking Verticals](https://help.impact.com/brand/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/benchmarking-verticals-explained).

#### View the reports

<details>

<summary>Competitive insight reports</summary>

Gain a strategic view of your market position with reports on share of voice, brand benchmarking, partner analysis, and broader industry insights.

| Report                                                                                                                                                                                                        | Description                                                                                                                                                                                                                         |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| [Share of Voice Report](https://help.impact.com/brand/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/share-of-voice-report)                          | See how prominently your brand is promoted compared to competitors. The Share of Voice report measures your visibility across partner sites, helping you track authority in your niche based on publicly available link placements. |
| [Brand Benchmarking Overview](https://help.impact.com/brand/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/benchmarking/brand-benchmarking-overview) | Compare your program’s performance to competitors in your segment. This overview helps you navigate key metrics to understand where you lead—and where you can improve.                                                             |
| [Benchmark Partner Analysis](https://help.impact.com/brand/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/benchmarking/benchmark-partner-analysis)   | Analyze partner performance across key metrics like clicks, actions, revenue, and payouts—ranked against your peers. Identify gaps and growth opportunities for your program.                                                       |
| [Benchmark Recommendations](https://help.impact.com/brand/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/benchmarking/benchmark-recommendations)     | Discover high-performing partners in your segment with strong revenue potential. Identify existing partners to engage with more deeply or fresh partners to recruit.                                                                |
| [Industry Insights Report](https://help.impact.com/brand/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/industry-insights-report)                    | View average program performance across your vertical with insights into key metrics, overall trends, and top partners—designed to help you benchmark and grow within your industry.                                                |

</details>

<details>

<summary>Finance benchmark reports</summary>

Dive into financial performance benchmarking with insights on overall trends and partner-level analysis to strengthen your competitive position.

{% hint style="info" %}
**Note:** The reports below are only available to brands classified by impact.com as Finance brands.
{% endhint %}

| Report                                                                                                                                                                                                                                  | Description                                                                                                                                                                    |
| --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| [Finance Benchmark Overview](https://help.impact.com/brand/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/finance-benchmark-report/finance-benchmark-overview)                 | Compare your financial performance to similar partner programs in your vertical. Explore key metrics to understand how your results stack up against the competition.          |
| [Finance Benchmark Partner Analysis](https://help.impact.com/brand/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/finance-benchmark-report/finance-benchmark-partner-analysis) | Evaluate partner performance by comparing clicks, actions, revenue, and payouts against industry peers. This report highlights gaps and growth opportunities for your program. |
| [Finance Benchmark Recommendations](https://help.impact.com/brand/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/finance-benchmark-report/finance-benchmark-recommendations)   | Identify top-performing partners with strong revenue potential. Filter to prioritize existing relationships or uncover high-value partners to recruit.                         |

</details>