# Benchmark Recommendations {% hint style="info" %} **Recommendations qualification criteria**: For a partner to be qualified as a recommendation to other programs, they need to have at least 5 or more relationships in the segment. impact.com only recommends marketplace partners that are non-hidden and excludes direct partners. {% endhint %} The Benchmark Recommendations report shows you partners that perform well in your segment and have good revenue opportunities for your program. You can filter the recommendations by *existing* or *not joined* to help inform you on which partnerships you should work on or which partners to recruit. #### Access the benchmark recommendations ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-ce68cfb317a0bdf2b9e82f3df63b400f7764cbf2%2F6b9ec025210c2878ab8e126697a41af04cef94403a452d5dee89cf87e9f2cf2d.svg?alt=media) This feature is only accessible to specific impact.com editions or add-ons. [Contact us](https://app.impact.com/support/portal.ihtml?createTicket=true) to upgrade your account and get access! 1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-81365ab1e9414f66498604921f52870f117b8cc7%2Fd33a611679a65f191574b81820ac09c98c5cc774faa6ff5a8a739a9cc7a87234.svg?alt=media) **\[Competitive Insights]** → **Benchmark → Recommendations**. 2. From the filter bar near the top of your *Benchmark Recommendations* screen: * Select the **Quarter** for which you want to view benchmarking data. * Select the **Region** for which you want to view benchmark data. * Brand Benchmarking is currently available for *North America*, *Europe*, and *Oceania*. * Select the industry **Category** for which you want to view benchmark data. * Brand Benchmarking is currently available to *Retail*, *Travel*, and *Education*-related programs. * The filter options visible to you are those relevant to your program(s). 3. Optionally, select a **Partner Status** from the filter bar. * Select *Existing* to see partners with whom you are already contracted. * Select *Not Joined* to see partners with whom you are not contracted. * If no *Partner Status* is selected, all recommendations will be shown. 4. Optionally, you can ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-34bd132ae3d7a7f510a92ff492a692f93980595c%2F642c4d94b1fedffb1439be1abf197d6e67db17d153c6f87493a5b3e77f251db1.svg?alt=media) **\[Share]**, ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-5e962e68a3cf6c87d7ade712b204bae70f02fe42%2F07666ee42fc00c5eb99a6545e1f573505a3888c370d4751169eab2b06d01158c.svg?alt=media) **\[Email]**, ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-ac65d9303f4002a9572c597d7e38a09962900df0%2Fccb680aef192b944a1effa9b19830de17e22540e98e1bfa40e1bc0a240aa51ee.svg?alt=media) **\[Schedule]**, or ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-5a85ab28098ee50ab9b071bbdbbffa24d4fab327%2Fdfc9e3774c247872fad291a1838ba2a1d55d0007aae4628c1932e8e5a21fbf7a.svg?alt=media) **\[Download]** the recommendations using the buttons at the top-right of the report. **Recruit and optimize high-ranking partners in the segment** This table shows you the greatest available additional revenue opportunities in your segment, whether you are partnered with them or not. If partners in this table are *Not joined* to your program, consider recruiting them. If a partner is an *Existing* partner of yours, consider how you might optimize your partnership with them. **Engage and activate your non-productive partners** This table gives you the data to help activate non-productive (driving only clicks and no actions) partners in your program who are active for the segment. This is a list of existing partners that are performing well and driving actions for your peers in the segment but are only driving clicks (non-productive) for your brand. **Recruit and optimize from under-indexed partner business models** This section provides recommendations based on partners that brands could engage with to reinforce under-indexed business models. For instance, if a brand heavily relies on partners providing coupons compared to its peers and is underutilizing content partners compared to peers, we may recommend the brand give these underutilized content partners a chance to generate revenue.
Recommendations report reference | Column | Description | | ------------------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Partner |

The name of the partner.

• Select the name of the partner to view their Discover profile. From here, you can contact them, save them as prospects, or even propose a contract to work with them.

| | Partner Business Model | This is the main way this partner promotes. If the partner does not specify a primary promotional method, their business model will be *uncategorized*. | | Partner Status | The contractual status of the partner (i.e., whether or not you have signed them to your program). | | Additional Revenue Opportunity | The amount of revenue per quarter you could additionally generate if you partner with this partner or optimize your relationship with the partner. |