# Benchmark Recommendations
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**Recommendations qualification criteria**: For a partner to be qualified as a recommendation to other programs, they need to have at least 5 or more relationships in the segment. impact.com only recommends marketplace partners that are non-hidden and excludes direct partners.
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The Benchmark Recommendations report shows you partners that perform well in your segment and have good revenue opportunities for your program. You can filter the recommendations by *existing* or *not joined* to help inform you on which partnerships you should work on or which partners to recruit.
#### Access the benchmark recommendations
 This feature is only accessible to specific impact.com editions or add-ons. [Contact us](https://app.impact.com/support/portal.ihtml?createTicket=true) to upgrade your account and get access!
1. From the left navigation bar, select  **\[Competitive Insights]** → **Benchmark → Recommendations**.
2. From the filter bar near the top of your *Benchmark Recommendations* screen:
* Select the **Quarter** for which you want to view benchmarking data.
* Select the **Region** for which you want to view benchmark data.
* Brand Benchmarking is currently available for *North America*, *Europe*, and *Oceania*.
* Select the industry **Category** for which you want to view benchmark data.
* Brand Benchmarking is currently available to *Retail*, *Travel*, and *Education*-related programs.
* The filter options visible to you are those relevant to your program(s).
3. Optionally, select a **Partner Status** from the filter bar.
* Select *Existing* to see partners with whom you are already contracted.
* Select *Not Joined* to see partners with whom you are not contracted.
* If no *Partner Status* is selected, all recommendations will be shown.
4. Optionally, you can  **\[Share]**,  **\[Email]**,  **\[Schedule]**, or  **\[Download]** the recommendations using the buttons at the top-right of the report.
**Recruit and optimize high-ranking partners in the segment**
This table shows you the greatest available additional revenue opportunities in your segment, whether you are partnered with them or not. If partners in this table are *Not joined* to your program, consider recruiting them. If a partner is an *Existing* partner of yours, consider how you might optimize your partnership with them.
**Engage and activate your non-productive partners**
This table gives you the data to help activate non-productive (driving only clicks and no actions) partners in your program who are active for the segment. This is a list of existing partners that are performing well and driving actions for your peers in the segment but are only driving clicks (non-productive) for your brand.
**Recruit and optimize from under-indexed partner business models**
This section provides recommendations based on partners that brands could engage with to reinforce under-indexed business models. For instance, if a brand heavily relies on partners providing coupons compared to its peers and is underutilizing content partners compared to peers, we may recommend the brand give these underutilized content partners a chance to generate revenue.
Recommendations report reference
| Column | Description |
| ------------------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Partner | The name of the partner.
• Select the name of the partner to view their Discover profile. From here, you can contact them, save them as prospects, or even propose a contract to work with them.
|
| Partner Business Model | This is the main way this partner promotes. If the partner does not specify a primary promotional method, their business model will be *uncategorized*. |
| Partner Status | The contractual status of the partner (i.e., whether or not you have signed them to your program). |
| Additional Revenue Opportunity | The amount of revenue per quarter you could additionally generate if you partner with this partner or optimize your relationship with the partner. |
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