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Essentials EditionPro EditionEnterprise Edition

AI Search Visibility: Source Opportunities Report

Important: This report is only available to specific impact.com editions or add-ons. Contact support to get access.

The AI Source Opportunities report, powered by Evertune, shows you the sources—domains, articles, and partners—that AI assistants cite when answering your category's prompts, and which of those partners you can activate as impact.com partners. Use it to find partners shaping AI answers in your category, see whether each one is already joined to your program, and recruit the partners that aren't.

Note: This report counts category-level citations, not mentions of your brand. A citation means an AI model used that domain or article as a source for its answer — it doesn't guarantee your brand was named inside it. To see how your brand performs in AI answers, use the AI Search Brand Index Report.

Access the report

  1. From the left navigation bar, select [Competitive Insights] → AI Search Visibility → AI Source Opportunities.

  2. Below the report title, filter for the data you want to view.

  3. Select [Share] at the top-right of the page, then select an option from the drop-down menu:

    • Invite Users: Give other users in your account access to the report. This is only available with the correct permissions. Refer to Understanding User Management as a Brand for more information.

    • Email Report: Send a copy of the report by email.

    • Schedule Report: Have the report generated and emailed automatically on a recurring basis.

    • List Schedules: View and manage the delivery schedules already set up for this report.

    • Download Report: Export the report in CSV, Excel (.xlsx), or PDF format.

      • Individual widgets also have their own[Download] button for exporting just that widget's data.

Filter reference
Filter
Description

Country

Select the country for which you'd like to view data. Each country is scanned as a separate run, so tracking one category in two countries uses two of your category slots.

Category

Select the category you want to analyze. For example: your business sells kitchen and tableware, so you might select High Quality Homeware.

Model

Select the AI models from which you want data. Each model cites different sources, so use this filter to find where the gaps are.

Relationship

Filter by your current relationship with the partner: Joined: View data from your partners who are already joined in your program. Their content is influencing AI answers in your category. Not Joined: View data from a partner with an impact.com account that is not joined to your program. These are your most direct recruitment opportunities. No Account: View data from partners who are not on impact.com.

Prompt

Filter to all or one of the category questions that was tested.

Publisher Name (ID)

Filter to a specific partner by name and impact.com ID.

Domain

Filter to a specific cited web domain.

Understand the report

The report consists of 3 sections:

  • Understand your opportunities at a glance

  • Publisher mentions

  • Partnership opportunities

Understand your opportunities at a glance

The top of the report provides you with a snapshot of how big the opportunity is and highlights the partners driving performance.

The number of cited partners that are not joined to your program, across all report dates. This is the pool of partners influencing AI answers in your category that you have no relationship with yet.

The number of cited partners that are already joined to your program, across all report dates. A low number here against a high Partnership Opportunities count is the gap this report exists to show you.

A scrollable set of cards for the most-cited partners, each showing the partner's logo, its relationship status, and the number of Articles and Mentions attributed to it.

  • Use the[Previous] and[Next] arrows on either side of the carousel to move through the partners.

Publisher Mentions

This section counts how often partners are cited and breaks those citations down by partner and by prompt.

Two separate counters, each with its own scope:

  • Total Mentions (All Report Dates) — every citation recorded since scanning began for this category.

  • Total Mentions (Latest Report Date) — citations recorded in the most recent monthly scan only.

The number of citations, across all report dates, that come from partners already on impact.com. This is the share of AI influence in your category that you can act on through the platform.

A donut chart of the 10 most-cited partners in the latest scan, with each partner's share of total mentions and its raw mention count.

Tip: The distribution of the chart reflects the structure of your market. A heavy concentration of citations among a few partners indicates that key high-value relationships drive the majority of performance. A long-tail distribution signals the need for broader partner outreach.

The category questions that were tested, and how many distinct partners each one surfaced in the latest scan.

Use this widget to see the exact questions behind the data.

Partnership Opportunities

This section identifies the specific partners, articles, and domains worth pursuing. It includes 5 subsections:

Subsection
Description

Top Publishers by Articles

A treemap of partners sized by how many distinct articles of theirs are cited in the latest scan, shown as a percentage of all cited articles. This metric offers a distinct insight from raw citation volume. A partner with multiple cited articles demonstrates broad domain authority across your category. A partner with a single, highly cited article represents a specific high-value content opportunity.

Publisher Mentions by Prompt

This table breaks down which partners were cited by AI across specific search prompts.

Publisher Mentions by Source

This table displays which web domains are cited most frequently across AI responses, matched to their corresponding partner details in impact.com.

Publisher Mentions by Article

This table highlights the specific web pages and articles cited across AI responses, enabling you to identify individual pieces of high-performing content.

Publisher Mentions by Model

This table breaks down which partners are cited according to the specific AI model or search engine used. If you're visible on one model and not another, this table names the partner relationship that would close the gap.

Refer to the Report data column reference below for more information on the columns in these tables.

Report data column reference
Column
Description

Prompt

The category question that was put into the AI models.

Publisher Name

The name of the partner that owns the cited domain or article. Select the name to open the partner's profile slide-out. From the slide-out, send a proposal to work together, or send them a message to start a conversation.

Publisher ID

The partner's unique impact.com identifier.

Domain

The web domain the model cited in its answer.

Article

The specific article URL the model cited in its answer.

Model

The AI model that made the citation.

Relationship

Your current relationship with the partner: joined to your program, on impact.com but not joined, or not on impact.com.

Mentions

The number of times the model cited this source. Also shown as Publisher Mentions in the Publisher Mentions by Prompt table.

Act on what the report shows

To learn how to optimize your AI visibility, refer to Get AI Searches to Surface Your Brand.

To see how visible your brand is in AI answers, see AI Search Visibility: Brand Index Report.

For more on how the data is collected and how categories work, see the AI Search Visibility FAQ.

PreviousAI Search Visibility: Brand Index Report
NextAI Search Visibility FAQ

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