> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/performance-program/performance-campaigns/content-rights-for-performance-campaigns-explained.md).

# Content Rights for Performance Campaigns Explained

When [configuring a Performance campaign](/brand/what-would-you-like-to-learn-about/performance-program/performance-campaigns/manage-a-performance-campaign/configure-a-performance-campaign.md), you can request usage rights for all content generated for the campaign. The table below describes the different usage options and their scope.

| Usage Right Option                                                                        | Description                                                                                                                                                                                                                                               |
| ----------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Organic social reposting on a brand's owned and operated channels                         | You may only repost a partner's content on your own channels and give credit to the partner by tagging or mentioning their handle in the content.                                                                                                         |
| Paid social rights (paid retargeting from a brand's handle)                               | You may use a partner's content in sponsored ads under your brand's account.                                                                                                                                                                              |
| Paid amplification                                                                        | You may boost content to reach a targeted audience.                                                                                                                                                                                                       |
| Organic + paid social rights (paid retargeting from a brand)                              | This is a combination of the 3 usage right options above.                                                                                                                                                                                                 |
| Full digital usage rights (including paid social, digital banner ads and email marketing) | These are all the usage right options above, but they also include the right to repurpose partner content in digital marketing, such as digital banner ads, email marketing, and more.                                                                    |
| Full digital usage rights and out of home / point of sale usage rights                    | These are all the usage right options above, but they also include the rights for you to repurpose partner content for out-of-home and point-of-sale marketing; such as posters on bus shelters, signage in malls, and digital ads on kiosks in airports. |
| Other                                                                                     | Specify your custom usage right terms.                                                                                                                                                                                                                    |


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