# Step 5: Program Insights

impact.com offers best-in-class [reporting](https://app.impact.com/secure/advertiser/engage/report/all-reports-flow.ihtml) that helps you uncover how and where your partners drive revenue, so you can understand customer behavior, measure campaign success, and optimize strategies for better outcomes.

Using the [Performance by Partner report](https://help.impact.com/en/support/solutions/articles/155000000245), identify your top performers and get an idea of what’s working best for your program. Another method is to analyze actions driven by your partners from a number of angles to see everything from the customer journey to promo codes used in the [Advanced Action Listing report](https://help.impact.com/en/support/solutions/articles/48001232620). You can [schedule reports](https://help.impact.com/en/support/solutions/articles/48001236561) to send to you and/or other team members on a regular basis to reduce time pulling data.

If you need reporting beyond what’s available, you can use impact.com’s [Data Lab](https://help.impact.com/en/support/solutions/articles/155000000626) to build your own custom report.

To ensure your payouts are correct, it is important to review and [process any reversals](https://help.impact.com/en/support/solutions/articles/155000002767), [modifications](https://help.impact.com/en/support/solutions/articles/48001236004), or cancellations on partner actions before the Action Locking Date, which was reviewed in the Financial Schedule section of step 1. You can use the [Advanced Action Listing Report](https://help.impact.com/en/support/solutions/articles/48001232620) to review all these transactions and identify any that should be reversed or modified based on your internal conversion information.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://help.impact.com/brand/what-would-you-like-to-learn-about/performance-program/introduction-welcome-to-impact.com/step-5-program-insights.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.