# Step 4: Partner Engagement

Expand the way partners promote you beyond default online tracking links by [creating unique ads](https://help.impact.com/en/support/solutions/folders/155000000338). Be sure to prioritize which [ad types](https://help.impact.com/en/support/solutions/articles/48001235512-introduction-to-ad-types) to create based on your promotional methods.

An important part of working with partners is [ensuring that your product catalog is available](https://help.impact.com/en/support/solutions/articles/48001234925-add-product-catalogs-as-a-brand) for use by your partners and your products are featured in the product marketplace. Making your products available on the Product Marketplace could result in more incoming program applications.

Another useful tool for partner engagement is your [Resources](https://app.impact.com/secure/advertiser/engage/ads/manage-resources-flow.ihtml) page. This page is a great way to share a whole host of [training material and educational assets for partners](https://help.impact.com/en/support/solutions/articles/48001234894-share-resources-with-partners) to ensure they effectively market your products or services to their audience to generate sales. You can link out to your Resources page in your initial welcome message and scheduled Newsletters.

It’s important to keep your partners in the loop regarding promotions, product/feature launches, company updates, etc. impact.com’s [Newsletters](https://help.impact.com/en/support/solutions/articles/155000000173-introduction-to-newsletters) feature is the easiest way to do this, while also increasing partner engagement and productivity. Check out a mockup of what a branded newsletter could look like below:

<div data-with-frame="true"><figure><img src="https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-af28286ab8956d657e8ef50c9e376e6f.png" alt=""><figcaption></figcaption></figure></div>


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