# Step 2: Contracting & Commissions

impact.com offers many ways to fine-tune how you pay partners based on different data points and variables (e.g., SKU, promo code, cart size, or customer status). These dynamic commissions are a great way to incentivize partners further to help you reach your program goals by rewarding specific behavior.

You can use [payout groups](https://help.impact.com/en/support/solutions/articles/48001235907) to offer different payouts. You can also offer [performance bonuses](https://help.impact.com/en/support/solutions/articles/155000000278) to partners that drive the most value to your program and use [template terms](https://help.impact.com/en/support/solutions/articles/48001238133-create-template-terms) to set up ideal contracts.

Dynamic commissioning can also be tailored based on your specific business goals. A few examples are below:

| Business Goal               | Commission Strategy                                                                                       |
| --------------------------- | --------------------------------------------------------------------------------------------------------- |
| Increasing revenue          | <ul><li>Higher commission on % of sale</li><li>Higher commission rates for high-margin products</li></ul> |
| Increasing new customers    | Higher commissions for actions from new customers                                                         |
| Increasing app downloads    | Increase commissions for partners driving app downloads                                                   |
| Improving ROAS              | Create commission structures based on promotional method and level of effort                              |
| Decreasing CAC              | Increase commissions for actions from repeat customers, higher purchase frequency, and higher AOV         |
| Increasing customer LTV     | Recurring commissions for repeat customers or subscriptions                                               |
| Improving profit margin     | Lower rates for low margin products and vice versa                                                        |
| Promoting key SKUs/products | Increase commissions for specific SKUs/products                                                           |


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