Rakuten Advertising to impact.com: Key Transition Steps

Your migration to impact.com is a single, automated process. Once your account is live, you'll need to complete a few action items so your reversal reporting and partner tracking carry over seamlessly. Complete the following steps in order.

1

Manage your reversals

As you transition your partnership program from Rakuten Advertising to impact.com, how you process order reversals, like returns, cancellations, or edits, depends entirely on which tracking methods are active on your site at any given moment. You want to avoid getting this sequencing wrong, which can result in missed reversals or double-crediting.

• Before switching to impact.com tracking: Once your account has migrated to impact.com, your site may still be using Rakuten tracking methods, and partners will keep driving traffic through Rakuten links. During this period, you continue sending your reversals to Rakuten, not impact.com.
• After switching to impact.com tracking: As soon as you swap your Rakuten tracking for impact.com tracking, you start sending all new reversals directly to impact.com. Any transaction dated before switching to impact.com tracking should still be reported to Rakuten.

2

Manage Comparison Shopping Service (CSS) partners

If you work with a Comparison Shopping Service (CSS) partner for your Google Shopping ads, follow these steps so their tracking continues without a gap while you reintegrate to impact.com:

1. After migrating to impact.com: Your CSS partners must continue using Rakuten-only tracking links while your site is still running Rakuten tracking. (Non-CSS partners who do not rely on Google Shopping ads can comfortably transition to impact.com tracking links earlier).
2. The preparation phase: When you're ready to integrate with impact.com tracking, provide your impact.com Integration Engineer with a complete list of your existing CSS partners. impact.com will configure a dual-routing mapping for you. This ensures that legacy Rakuten tracking links and new impact.com links will resolve and track concurrently post-switch to impact.com tracking.
3. Post-integration phase: Once your team fully switches to impact.com tracking, your CSS partners will be certified to run both Rakuten and impact.com links without tracking gaps.

3

View your Rakuten action-level data using RAD field names

Rakuten Advertising's Advanced Action Listing (AAL) report and AAL+SKU report use their own set of field names. The Advanced Action Listing w/RAD Fields reports below are the same as our standard Advanced Action Listing reports, just relabeled with Rakuten's field names, so when you transition to impact.com, you can view your action-level data using terminology you're already familiar with.

The following customized reports use Rakuten parameter names to help ease your transition to impact.com reporting:

• Advanced Action Listing w/RAD Fields
• Advanced Action Listing with SKU w/RAD Fields

This reference shows how those Rakuten field names map to impact.com's parameters:

Field mapping reference

Rakuten Advertising (RAD) field	impact.com match
advertiser_id	CampaignId
alternative_order_id	Text4
artist_curation_id	Text12
autopay	Text42
cancel_deadline_datetime	Date8
check_in_datetime	Date9
check_out_datetime	Date10
click_id	ClickId
consumed_datetime	Date2
consumer_country	CustomerCountry
consumer_operating_system	DeviceOS
consumer_region	CustomerRegion
conversion_type	Text1
coupon	OrderPromoCode/ItemPromoCode[i]
credit_card_last_four	Text21
credit_card_type	PaymentType
currency	CurrencyCode
customer_id	CustomerId
customer_rank	Text2
customer_segment	Text3
customer_state	Text11
customer_status	CustomerStatus
designated_marketing_area	Text41
discount_amount	OrderDiscount/ItemDiscount[i]
discount_type	Text23 / ItemText20
estimated_aum	Text26
event_datetime	Date1
home_ownership	Text43
income_aum	Text27
income_band	Text28
is_weekend	Text44
landing_datetime	Date3
loan_amount_requested	Text29
loan_approval_datetime	Date4
loan_apr	Text30
loan_funded_datetime	Date5
loan_model_number	Text31
loan_offer_apr	Text32
loan_offer_badge	Text33
loan_offer_term	Text34
loan_origination_fee	Text35
loan_purpose	Text36
loan_purpose_applicant	Text37
loan_term_in_months	Text38
mobile_device_id	AppleIfa/GoogAid
monthly_housing_payment	Text39
o2o_bank_partner	Text20
o2o_store_address	Text13
o2o_store_city	Text14
o2o_store_country	Text15
o2o_store_id	Text16
o2o_store_name	Text17
o2o_store_state	Text18
o2o_store_zip	Text19
order_id	OrderId
order_status	Text5
placement	Text6 (for conversions if not on referral)
publisher_lead_id	Text40
Publishers Audience	Text8
purchase_site	Text10
reservation_end_datetime	Date11
reservation_length_in_days	Numeric2
reservation_start_datetime	Date7
ship_country	Text22
shipped_datetime	Date6
store_category	Text24
store_id	Text25
tracking_source	Text7
traffic_source	Text9 (for conversions if not on referral)
transaction_datetime	EventDate
travel_reason	Text45