> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/getting-started/rakuten-advertising-to-impact.com-key-transition-steps.md).
# Rakuten Advertising to impact.com: Key Transition Steps
Your migration to impact.com is a single, automated process. Once your account is live, you'll need to complete a few action items so your reversal reporting and partner tracking carry over seamlessly. Complete the following steps in order.
{% stepper %}
{% step %}
### Manage your reversals
As you transition your partnership program from Rakuten Advertising to impact.com, how you process order reversals, like returns, cancellations, or edits, depends entirely on which tracking methods are active on your site at any given moment. You want to avoid getting this sequencing wrong, which can result in missed reversals or double-crediting.
* [x] **Before switching to impact.com tracking**: Once your account has migrated to impact.com, your site may still be using Rakuten tracking methods, and partners will keep driving traffic through Rakuten links. During this period, you continue sending your reversals to Rakuten, not impact.com.
* [x] **After switching to impact.com tracking**: As soon as you swap your Rakuten tracking for impact.com tracking, you start [sending all new reversals](/brand/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/batch-modify-conversion-data/batch-modifications-and-reversals-reference.md) directly to impact.com. Any transaction dated before switching to impact.com tracking should still be reported to Rakuten.
{% endstep %}
{% step %}
### Manage Comparison Shopping Service (CSS) partners
If you work with a Comparison Shopping Service (CSS) partner for your Google Shopping ads, follow these steps so their tracking continues without a gap while you reintegrate to impact.com:
1. **After migrating to impact.com:** Your CSS partners must continue using Rakuten-only tracking links while your site is still running Rakuten tracking. (Non-CSS partners who do not rely on Google Shopping ads can comfortably transition to impact.com tracking links earlier).
2. **The preparation phase:** When you're ready to integrate with impact.com tracking, provide your impact.com Integration Engineer with a complete list of your existing CSS partners. impact.com will configure a dual-routing mapping for you. This ensures that legacy Rakuten tracking links and new impact.com links will resolve and track concurrently post-switch to impact.com tracking.
3. **Post-integration phase:** Once your team fully switches to impact.com tracking, your CSS partners will be certified to run both Rakuten and impact.com links without tracking gaps.
{% endstep %}
{% step %}
### View your Rakuten action-level data using RAD field names
Rakuten Advertising's Advanced Action Listing (AAL) report and AAL+SKU report use their own set of field names. The Advanced Action Listing w/RAD Fields reports below are the same as our standard Advanced Action Listing reports, just relabeled with Rakuten's field names, so when you transition to impact.com, you can view your action-level data using terminology you're already familiar with.
The following customized reports use Rakuten parameter names to help ease your transition to impact.com reporting:
* [Advanced Action Listing w/RAD Fields](https://app.impact.com/secure/advertiser/report/viewReport.report?handle=18648)
* [Advanced Action Listing with SKU w/RAD Fields](https://app.impact.com/secure/advertiser/report/viewReport.report?handle=18608)
This reference shows how those Rakuten field names map to impact.com's parameters:
Field mapping reference
| Rakuten Advertising (RAD) field | impact.com match |
| ------------------------------- | -------------------------------------------- |
| `advertiser_id` | `CampaignId` |
| `alternative_order_id` | `Text4` |
| `artist_curation_id` | `Text12` |
| `autopay` | `Text42` |
| `cancel_deadline_datetime` | `Date8` |
| `check_in_datetime` | `Date9` |
| `check_out_datetime` | `Date10` |
| `click_id` | `ClickId` |
| `consumed_datetime` | `Date2` |
| `consumer_country` | `CustomerCountry` |
| `consumer_operating_system` | `DeviceOS` |
| `consumer_region` | `CustomerRegion` |
| `conversion_type` | `Text1` |
| `coupon` | `OrderPromoCode/ItemPromoCode[i]` |
| `credit_card_last_four` | `Text21` |
| `credit_card_type` | `PaymentType` |
| `currency` | `CurrencyCode` |
| `customer_id` | `CustomerId` |
| `customer_rank` | `Text2` |
| `customer_segment` | `Text3` |
| `customer_state` | `Text11` |
| `customer_status` | `CustomerStatus` |
| `designated_marketing_area` | `Text41` |
| `discount_amount` | `OrderDiscount/ItemDiscount[i]` |
| `discount_type` | `Text23 / ItemText20` |
| `estimated_aum` | `Text26` |
| `event_datetime` | `Date1` |
| `home_ownership` | `Text43` |
| `income_aum` | `Text27` |
| `income_band` | `Text28` |
| `is_weekend` | `Text44` |
| `landing_datetime` | `Date3` |
| `loan_amount_requested` | `Text29` |
| `loan_approval_datetime` | `Date4` |
| `loan_apr` | `Text30` |
| `loan_funded_datetime` | `Date5` |
| `loan_model_number` | `Text31` |
| `loan_offer_apr` | `Text32` |
| `loan_offer_badge` | `Text33` |
| `loan_offer_term` | `Text34` |
| `loan_origination_fee` | `Text35` |
| `loan_purpose` | `Text36` |
| `loan_purpose_applicant` | `Text37` |
| `loan_term_in_months` | `Text38` |
| `mobile_device_id` | `AppleIfa/GoogAid` |
| `monthly_housing_payment` | `Text39` |
| `o2o_bank_partner` | `Text20` |
| `o2o_store_address` | `Text13` |
| `o2o_store_city` | `Text14` |
| `o2o_store_country` | `Text15` |
| `o2o_store_id` | `Text16` |
| `o2o_store_name` | `Text17` |
| `o2o_store_state` | `Text18` |
| `o2o_store_zip` | `Text19` |
| `order_id` | `OrderId` |
| `order_status` | `Text5` |
| `placement` | `Text6 (for conversions if not on referral)` |
| `publisher_lead_id` | `Text40` |
| `Publishers Audience` | `Text8` |
| `purchase_site` | `Text10` |
| `reservation_end_datetime` | `Date11` |
| `reservation_length_in_days` | `Numeric2` |
| `reservation_start_datetime` | `Date7` |
| `ship_country` | `Text22` |
| `shipped_datetime` | `Date6` |
| `store_category` | `Text24` |
| `store_id` | `Text25` |
| `tracking_source` | `Text7` |
| `traffic_source` | `Text9 (for conversions if not on referral)` |
| `transaction_datetime` | `EventDate` |
| `travel_reason` | `Text45` |
{% endstep %}
{% endstepper %}
---
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