# Sentiment Analysis for Creator Explained

Sentiment Analysis is a dashboard feature, within Social Listening, in the Creator program that helps you understand how creators talk about your brand, products, and campaigns across social media. It surfaces sentiment trends in a visual dashboard—on a brand, creator, campaign, and channel level. Whether you’re tracking positive posts from creators outside your program or monitoring overall sentiment across platforms, Sentiment Analysis shows you what matters most.

{% embed url="<https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F4qCyxQQrdAd8zUkyRO4M%2Fcrea-250-10.mp4?alt=media&token=e4dd0c06-c233-464d-b529-dc95d97cc457>" %}

#### How it works and how to access your sentiment dashboard

{% hint style="warning" %}
This feature is only available with specific impact.com editions or add-ons. [Contact us](https://app.impact.com/secure/advertiser/support/customer-support-portal-flow.ihtml) to upgrade your account and get access!
{% endhint %}

We use your active social listeners to collect content featuring your selected terms, such as keywords, mentions, and hashtags, from sources like social media posts (such as Instagram posts and reels, TikTok videos, YouTube videos, etc.) and other user-generated content. AI then analyzes this content and classifies it as <mark style="color:$success;">positive</mark>, <mark style="color:$danger;">negative</mark>, or neutral, and returns key themes and emotional drivers based on your chosen terms.

These insights are presented in a dashboard that provides:

* Sentiment trends over time.
* Comparisons with historical data.
* Breakdowns by terms, channel, and creator relationship.

To access your sentiment dashboard:

1. [Create a Social Listener](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/working-with-creators/social-listening/create-a-social-listener)
2. [View your social listeners’ dashboard](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/working-with-creators/social-listening/view-social-listening-results-and-dashboard)

{% hint style="success" %}
**Note:** impact.com doesn't provide sentiment analysis on comments or reviews.
{% endhint %}

<div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-34d2d7f40542c639776759d75a69b5df5b999886%2F9a536ffb8c906996ea6edc45c7e832dfec5a244804ea642d34e9dbf65869928d.png?alt=media" alt=""><figcaption></figcaption></figure></div>

#### How it benefits you

Use sentiment analysis to make data-driven decisions that strengthen creator and customer relationships and support business growth. It enables you to:

* Understand how your customers feel, not just what they say.
* Identify brand advocates and potential detractors.
* Spot emerging trends before they impact your brand.
* Prioritize action by identifying urgent or negative feedback.
* Monitor competitor sentiment and perception.
* Track sentiment over time to measure impact and inform strategies.
* Automate insights from thousands of posts in seconds, saving you time and resources.

#### What sets it apart from competitors

impact.com's Sentiment Analysis offers term-specific sentiment summaries, multi-level breakdowns across channel and creator relationship, and AI-generated insights tailored to your everyday users. We don't just give you the data, but the context and actions you need to take to level-up your brand.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/working-with-creators/social-listening/sentiment-analysis-for-creator-explained.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.