> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/working-with-creators/create-promo-codes-for-hired-creators.md).

# Create Promo Codes for Hired Creators

Promo code tracking lets your hired creators share a discount code instead of a tracking link and still receive credit for the sales your creators drive. This is useful for creators on platforms where links perform poorly or aren't permitted.

How you assign a code depends on how your account is structured:

* **Creator program only** — You can assign the code from within your Creator program. Refer to the [*Creator program only*](#creator-program-only) section below.
* **Performance and creator programs** — If you run both programs, you can attribute creator conversions with a [shared event type](/brand/what-would-you-like-to-learn-about/platform-features/event-types/shared-event-types-explained.md). Confirm your setup before you create any codes. Refer to the [*Performance and Creator programs*](#performance-and-creator-programs) section below.

Both paths are covered below. Make sure your programs meet the prerequisites before creating and assigning promo codes to your creators.

## Prerequisites

Ensure you meet the following criteria before continuing:

<table><thead><tr><th width="330.74609375">Requirement</th><th>Why it matters</th></tr></thead><tbody><tr><td>Test and vaidate your event type</td><td>You need to <a href="/brand/what-would-you-like-to-learn-about/platform-features/event-types/test-new-event-types.md">test and validate your event type</a> before you can enable promo code tracking. Contact your CSM or <a href="https://app.impact.com/support/portal.ihtml?createTicket=true">support</a> for help.</td></tr><tr><td>Promo code tracking is enabled for your program</td><td><a href="/brand/what-would-you-like-to-learn-about/platform-features/promo-codes/enable-promo-code-tracking.md">Promo code tracking must be enabled</a> before you can create a promo code.</td></tr><tr><td>The code exists in your e-commerce platform</td><td>impact.com attributes the code; it doesn't apply the discount. The code must be configured in your own checkout for customers to receive money off.</td></tr><tr><td>The creator has joined your Creator program</td><td><p>You can check whether the creator you want to create a promo code for has joined your program from the <a href="https://app.impact.com/secure/advertiser/engage/discover/radius/fr/partner_ui.ihtml#stage=Joined"><em>My Creators</em></a> screen in the platform.</p><ul><li>Creators should be listed with a <img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FjuvvxnD8QFjFDTWQAKnd%2Fgreen_checkmark.svg?alt=media&amp;token=4faedcda-2957-4a0b-8376-2370bbd513c2" alt=""> <strong>[Verification check]</strong>.</li><li>If you cannot find the creator, ensure you've <a href="/brand/what-would-you-like-to-learn-about/creator-program/recruit-creators/manage-creator-campaign-applicants.md">approved their application</a> or <a href="/brand/what-would-you-like-to-learn-about/creator-program/recruit-creators/invite-creators-to-your-campaign.md">invited them to the campaign</a></li></ul></td></tr></tbody></table>

## Creator program only

If your account only runs a Creator program, no additional attribution setup is needed. Simply assign the promo code. Refer to [Create a Promo Code](/brand/what-would-you-like-to-learn-about/platform-features/promo-codes/create-a-promo-code.md) and follow the steps in your Creator program.

## Performance & Creator programs

When you run both programs, a [shared event type](/brand/what-would-you-like-to-learn-about/platform-features/event-types/shared-event-types-explained.md) attributes the conversion to the right creator. Instead of the event type being tied to one program, a single account-level event type is shared across both your Performance and Creator programs.

{% stepper %}
{% step %}

### Set up a shared event type

1. Mark the event type you use for creator conversions as shared. Refer to [Shared Event Types Explained ](/brand/what-would-you-like-to-learn-about/platform-features/event-types/shared-event-types-explained.md)to learn how.
   * To credit 1 winner across your programs, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b5e1740618ed6571d97b8fed7c25a7678f85d375%2F299632fb6f4f91fbf9847471754cc6180e4284a65b4960af4c4ea472a159f552.svg?alt=media) **\[Unchecked box]** **Single Partner Credit** when setting up your shared event type. Contact [support](https://app.impact.com/support/portal.ihtml?createTicket=true) to get access to this feature.
2. Add the shared event type to the [template terms](/brand/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/template-terms/modify-template-terms.md) of both programs. A shared event type only takes effect once it's included in your template terms.
   * Look for *(Shared)* after the event type name.

{% hint style="warning" %}
**Important:** If your creator conversions aren't tracked with a shared event type, contact [support](https://app.impact.com/support/portal.ihtml) before you create any promo codes. Support will confirm the right setup for your account.
{% endhint %}
{% endstep %}

{% step %}

### Assign the promo code

Once your shared event type is live and included in your template terms, create the promo code in your Creator program. Refer to [Create a Promo Code](/brand/what-would-you-like-to-learn-about/platform-features/promo-codes/create-a-promo-code.md) and follow the steps.

Ensure that the promo code you assign to a creator in your Creator program is not also assigned to a partner in your Performance program.

{% hint style="success" %}
**Note**: When a creator's promo code drives a conversion, your Performance program logs a `NO_REFERRERS_FOUND` error, because no partner in your program is assigned that code. You'll see these errors in your [OrderId Lookup Report](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/orderid-lookup-report.md) or your [FTP file submission errors](/brand/what-would-you-like-to-learn-about/account-administration/account-settings/send-data-to-impactcom/access-ftp-file-submissions.md#view-ftp-file-submission-errors). Tracking hasn't failed. To confirm the conversion was tracked, check that the action appears in your Creator program.
{% endhint %}
{% endstep %}
{% endstepper %}

## Additional resources

Refer to the related resources to learn more about promo codes:

* [Promo Codes Overview](/brand/what-would-you-like-to-learn-about/platform-features/promo-codes/promo-codes-overview.md) — Find everything involved in setting up and managing promo codes across your programs.
* [Enable Promo Code Tracking](/brand/what-would-you-like-to-learn-about/platform-features/promo-codes/enable-promo-code-tracking.md) — Turn on promo code tracking for your program before you create any codes.
* [Shared Event Types Explained](/brand/what-would-you-like-to-learn-about/platform-features/event-types/shared-event-types-explained.md) — Learn how to mark an event type as shared and include it in your template terms.
* [Promo Codes FAQ](/brand/what-would-you-like-to-learn-about/platform-features/promo-codes/promo-codes-faq.md) — Get answers to common promo code questions, including why a code can only be assigned to 1 partner.
* [Performance by Promo Code Report](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands/performance-by-promo-code-report.md) — Review actions, revenue, and other KPIs broken down by promo code.


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