Manage Your Amplified Ads

The Amplified Content screen lists every amplified ad running across your connected ad manager accounts, so you can track performance and update settings in one place. This article shows you how to find your amplified ads, review their performance, and edit their campaign, ad set, and ad details. To learn how to set up an amplification campaign, view Configure an Amplification Campaign.

View your amplified ads

1. From the left navigation bar, select [Engage] → Content → User Generated → Amplified Content.
2. In the upper-right corner, select the [Drop-down menu] to choose the ad manager account whose amplified ads you want to view.
3. Use the search bar on the right to find an ad by name, or select the Type filter to narrow the list by content type.

   • Refer to the Filter reference below.
4. Select Sort Order to change the order of the list, or select the [Columns] icon to show or hide columns.

   • Refer to the Column reference below.

Filter reference

Filter	Description
Instagram Reel	Filter for Instagram Reels.
Instagram Post	Filter for Instagram Posts.
Instagram Story	Filter for Instagram Stories.

Columns reference

Column	Description
Name	The name of the amplified ad, including its ad manager account and content type.
Status	The current status of the ad, such as Paused.
Meta Campaign	The Meta campaign the ad belongs to.
Meta Ad Set	The Meta ad set the ad belongs to.
Meta Ad	The name of the Meta ad.
Objective	The campaign objective, such as Traffic.
Budget	The budget set for the ad and whether it is Daily or Lifetime.
Spent	The amount spent on the ad to date.
Bid	The bid amount and bid strategy, such as CPM.
Clicks	The total number of clicks the ad has received.
Revenue	The total revenue generated by the ad.
Start-End Date	The ad's start and end dates, or Ongoing if no end date is set.

Review your amplified ad's performance

Get a detailed look at your ad and view its performance metrics.

1. On the Amplified Content screen, hover over the ad you want to review and select Details.
2. From the ad slideout, you can view the following details:

   • At the top, you'll see the campaign the ad is tied to, the connected platform, the ad name, and a preview of the ad.
   • On the right, you can select the Date Range to set the reporting period, and then review the ad's performance metrics. Refer to the Metrics reference below.
   • Beneath the ad preview, view the ad's campaign details, its ad set details, and ad details.

     • You can also edit your ad. Refer to the Edit your amplified ad section below to learn more.

Metrics reference

Metric	Description
Clicks	Total clicks the ad received.
Impressions	Number of times the ad was displayed.
Reach	Number of unique people who saw the ad.
Spend	Total amount spent on the ad.
CPM	Cost per 1,000 impressions.
Revenue	Total revenue attributed to the ad.
Clicks vs. Actions	A chart that compares clicks against actions over time.

Edit your amplified ad

From ad's slideout, you can update the ad's campaign, ad set, and ad settings. Each section has its own Edit link.

Note: Not all fields can be edited once your campaign is live.

Edit campaign details

The Campaign Details section holds the top-level settings that apply to the whole campaign.

1. In the ad slideout, scroll to the Campaign Details section and select Edit.
2. Update any of the available fields, then select Save Changes. Refer to the Campaign details reference below.

Campaign details reference

Field	Description
Name	The name of the campaign.
Ad Manager Account	The connected ad manager account running the campaign.
Objective	The campaign goal (for example, Traffic).
Status	Whether the campaign is active or paused.
Special Ad Category	A regulated category the ad falls under, if any. Refer to Special ad category reference to learn more.

Edit ad set details

The Ad Set Details section controls audience targeting, the performance goal, and the budget and schedule.

1. In the ad slideout, scroll to the Ad Set Details section and select Edit.
2. Update the Ad Set Name and any settings in the Advantage+ Audience, Traffic, and Budget and Schedule areas, then save your changes. Refer to the Ad set details reference below.

Ad set details reference

Field	Description
Status	Whether the ad set is Active or Paused.
Ad Set Name	The name of the ad set.
Age Range	The audience age range.
Locations	The geographic locations targeted.
Languages	The audience languages.
Performance Goal	The performance goal of the ad set.
Bid Amount	The bid set for the ad set.
Budget	The spend limit and cadence.
Start Date	When the ad set begins running.
End Date	When the ad set stops running.

Edit ad details

The Ad Details section controls the individual ad content and its call to action.

1. In the ads slideout, scroll to the Ad Details section and select Edit.
2. Update any of the available fields, then save your changes. Refer to the Ad details reference below.

Ad details reference

Field	Description
Status	Whether the ad is Active or Paused.
Name	The name of the ad.
CTA Type	The call-to-action type. Refer to the Call to action reference.
URL	The tracking link tied to the ad's call to action.