Configure an Amplification Campaign
Turn your high-performing creator content into paid ads through impact.com. Select your content, set your audience and budget, and launch the ad. To learn more about amplifying your ads, view Boost Ads with Meta Amplification for Brands.
Connect your Meta account
From the left navigation menu, select
[Engage] → Content → User Generated → Amplify.Select Add Account.
Select Instagram Profile, then log in to your account.
During this process, accept all requested permissions to ensure the integration works correctly.
Create a campaign
Select content to amplify
From the left navigation menu, select
[Engage] → Content → User Generated → Amplify.From the filter menu, select Campaigns to filter for your content from your creators or Recommended to see Meta's recommended content.
Note: Meta's recommendations contain content from creators that are not part of impact.com. If you choose to boost this recommended content, creators will not receive commission for any traffic or sales their content drives.
Find the content you want to amplify.
Use the search bar and filters at the top of the screen to find content. You'll find filter options when viewing content from your campaigns. Refer to Filter references to learn more.
Learn more about the creator's content in the data table. Refer to the Column reference below.
You can sort the creator content by using the Sort Order
[Drop-down menu]. The sort options are the same as the columns in the data table. Refer to the Columns reference below to learn more.
Filter reference
Search bar
Use the search bar to search for creators or their content.
Type
Filter for the type of content you want to amplify. You can filter by Instagram Post or Instagram Reel.
Campaign
Filter for content based on the campaign to which it's linked.
Clear all
Reset the filters you've applied.
Columns reference
Name
The name of the content, the creator who posted it, and the content format (for example, Reel or Post).
Permission
Whether usage rights to amplify the content have been granted.
Objectives
The advertising objective associated with the content (for example, Traffic or Sales).
Reach
The number of unique accounts that saw the content.
Clicks
The total number of clicks the content received.
Revenue
The total revenue attributed to the content.
Est. CPC
The estimated cost per click for amplifying the content.
Impressions
The total number of times the content was displayed.
Likes
The total number of likes the content received.
Shares
The total number of times the content was shared.
Comments
The total number of comments on the content.
Post Date
The date the content was originally posted.
Hover over a row and select Amplify.
Alternatively, if you don't have the usage rights to the creator's content, select Request Permission. This sends an Instagram request that the creator must approve before you gain access.
From the slideout, you can review the content.
Optionally, select View Post to view the post in its social platform.
Refer to the Content detail reference below to learn more about the content.
Content detail reference
Left panel
View details about the content.
Campaign
The campaign the content is associated with if applicable.
Post Date
The date the content was originally posted.
Content Type
The format of the content (for example, Video).
Usage Rights
Whether you have rights to amplify the content.
Expiration Date
The date the usage rights expire.
Language
The language of the content.
Labels
Any labels applied to the content.
Last Updated
The date the content was last updated.
Right panel
View the content's social metrics.
Accounts engaged
The number of unique accounts that engaged with the content.
Reach
The number of unique accounts that saw the content.
Clicks
The total number of clicks the content received.
Engagement
The total engagement the content received.
Shares
The total number of times the content was shared.
Likes
The total number of likes the content received.
Comments
The total number of comments on the content.
Impressions
The total number of times the content was displayed.
Saves
The total number of times the content was saved.
Revenue
The total revenue attributed to the content.
Select Amplify.
Set up your campaign
Under Campaign name, choose whether to create a new campaign or add the content to a campaign you've already created. Select the tab that corresponds to your choice. A Preview appears on the right as you configure your ad campaign.
To create a new campaign, select
[Radio button] Create new campaign.Enter a Name for your new campaign.
Select an Ad Manager Account from the drop-down menu.
The preview loads once an account is selected.
Select the Objective of the campaign from the drop-down menu:
Traffic: This option drives more traffic to this content.
Sales: This option drives more sales through this content.
Set the Status from the drop-down menu:
Paused: The campaign is paused, nothing is shown to audiences and no budget is spent until you set it to Active. This is the default status, which allows you to finish configure and review everything before you make your campaign live.
Active: The campaign is active and is delivering the content to audiences and spending budget.
Optionally, select a Special ad category. The special ad category identifies ads that promote regulated topics such as social issues, elections or politics, housing, employment, or credit. Ads in these categories have restricted targeting due to anti-discrimination laws.
Refer to the Special ad category reference below to learn more about the specific categories.
Special ad category reference
Social issues, elections or politics
Ads about social issues (such as economy, or civil and social rights), elections, or political figures or campaigns.
Housing
Ads for property listings, home insurance, mortgages, or other related opportunities.
Employment
Ads for job offers, internships, professional certification programs or other related opportunities.
Credit
Ads for credit card offers, vehicle loans, long-term financing or other related opportunities.
Note: If you don't have an existing campaign, create a new campaign first.
To add the content to an existing amplification campaign, select
[Radio button] Existing campaign then select your campaign from the drop-down menu.Amplification campaigns that have been archived in Meta will not appear here.
The rest of the fields in this screen will be auto-filled based on the existing campaign you've selected.
Select Next at the bottom of the screen.
Set up your ad set
Your ad set controls who your audience is, your campaign budget, and schedule.
Under the Ad Set name, you can choose to create a new ad set or use an existing ad set:
To create a new ad set, select
[Radio button] Create a new Ad Set.Enter a Name for your new ad set.
Set the Status from the drop-down menu:
Paused: The ad set is paused, nothing is shown to audiences and no budget is spent until you set it to Active. This is the default status, which allows you to finish configure and review everything before you make your ad set live.
Active: The ad set is active and is delivering the content to audiences and spending budget.
Define your audience in the Advantage+ Audience section:
Minimum age: Set the minimum age of your audience.
Maximum age: Set the maximum age of your audience.
Locations: Set the location of your audience.
Language: Set the language of your audience.
Note: Meta will prioritize audiences matching the definitions set in this section before searching beyond.
If you selected Sales as your campaign objective in step 2 above, you can define which on-site action you want your ad to drive and how that action is tracked:
Select a Meta Pixel from the drop-down menu. The pixel tracks the conversion actions people take after interacting with your amplified ad.
Select a Custom Event Type from the drop-down menu to define the conversion outcome you want, such as subscriptions or purchases. Refer to the Custom event type reference below.
Custom event type reference
Donate
Tracks when someone makes a donation.
Start Trial
Tracks when someone starts a free or paid trial.
Subscribe
Tracks when someone starts a paid subscription.
Add To Cart
Tracks when someone adds an item to their cart.
Initiated Checkout
Tracks when someone begins the checkout process.
Add Payment Info
Tracks when someone enters payment details during checkout.
Purchase
Tracks when someone completes a purchase.
Complete Registration
Tracks when someone completes a registration form, such as creating an account.
Content View
Tracks when someone views a key page or piece of content, such as a product page.
Define your Performance Goal in the Traffic section. Select one of the following goals:
Maximize number of link clicks: Delivers your ad to the people most likely to click its link, optimizing for the highest number of clicks within your budget.
Maximize number of landing page views: Delivers your ad to people most likely to click the link and wait for the landing page to fully load, optimizing for completed page views rather than clicks alone.
Maximize daily unique reach: Delivers your ad to the largest possible number of unique people each day, showing it to a given person no more than once per day.
Maximize number of impressions: Delivers your ad as many times as possible, optimizing for total impressions even if the same people see it more than once.
Define your budget in the Budget section:
Enter a Bid Amount.
Select a Billing Event. Choose one of the following options:
Impressions (CPM): You're charged on a cost-per-mille basis — that is, for every 1000 times your ad is shown, regardless of whether anyone clicks.
If you selected Sales as your campaign objective in step 2 above, then this is the only option available to you.
Link Clicks (CPC): You're charged on a cost-per-click basis — that is, only when someone clicks the link in your ad.
Select your Budget type from the drop-down menu (for example, daily budget) and enter the budget amount.
If you select a Lifetime Budget then you are required to select an End date in the Schedule section.
Optionally, in the Schedule section, set a Start date and End date with their respective times.
To add the content to an existing ad set, select
[Radio button] Existing Ad Set then select your ad set from the drop-down menu.The rest of the fields in this screen will be auto-filled based on the existing ad set you've selected.
Select Next at the bottom of the screen.
Create the ad
Enter an Ad name.
Set the Status from the drop-down menu:
Paused: The ad is paused, nothing is shown to audiences and no budget is spent until you set it to Active. This is the default status, which allows you to finish configure and review everything before you make your ad live.
Active: The ad is active, delivering the content to your audience, and using your budget.
Select Boost Existing Creative from the Creative type drop-down menu.
Alternatively, select Custom Creative to replace the existing content and upload your own image or video file.
Select an Identity to control whose Meta account the amplified ad runs from and which name is attached to the ad.
Refer to the Identity option reference below for more information.
Identity option reference
Both advertiser and partner (creator)
Runs your ad from both your account and your creator's. Consider using when you want to showcase your partnership or cross-promote both accounts.
Partner (creator) only
Runs your ad from your creator's account only. Your brand's account won't show in the ad's header. Consider using for campaigns when the creator is authentically promoting their use of a product or service.
Dynamic identity
Lets the system decide whether to feature both the brand and creator, or the creator's account only, in the ad's header — based on which option will drive the best results for your campaign objectives.
Recommended as a best practice.
Select a Call To Action type from the drop-down menu and enter the URL you want to track conversions on in the
https://field.The call to action you select appears on your amplified ad, prompting viewers to take a specific action, such as to sign up, or shop now.
Refer to the Call to action types reference below to learn more.
Use the creator's tracking link: In the Call To Action URL, enter the impact.com tracking link generated for the specific creator whose campaign content you're amplifying. This attributes the ad's conversions to that creator's campaign task and ensures they're paid out. If you use a different or generic link, the ad won't be tied to that creator and they won't be credited.
Call to action reference
Open Link
Directs people to the URL you provide. A general-purpose button for any destination.
Shop Now
Directs people to a store or product page to browse and purchase.
Book Travel
Directs people to book a trip, flight, stay, or other travel service.
Learn More
Directs people to a page with more information about your product, service, or offer.
Sign Up
Directs people to a page where they can register or create an account.
Apply Now
Directs people to a page where they can submit an application.
Buy Now
Directs people straight to a checkout or purchase page to complete a sale.
Get Offer
Directs people to a page to claim or redeem an offer.
Get Offer View
Directs people to view the details of an available offer.
Buy Tickets
Directs people to a page where they can purchase event tickets.
Donate
Directs people to a page where they can make a donation.
Subscribe
Directs people to a page where they can start a subscription.
Donate Now
Directs people to a page to make a donation immediately.
Order Now
Directs people to a page where they can place an order.
Inquire Now
Directs people to a page where they can submit an inquiry or request information.
Get Details
Directs people to a page with more details about your product, service, or offer.
Find Out More
Directs people to a page with additional details about your offer.
Visit Website
Directs people to your website's homepage or a landing page.
See More
Directs people to a page to view more content or information.
Book Now
Directs people to a page where they can book a service or appointment.
Get Started
Directs people to a page to begin using your product or service.
Select Submit to create the amplification ad.
Once submitted, your amplified content appears under
[Engage] → Content → User Generated → Amplified Content. Refer to Manage your Amplified Ads to learn more.
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