Boost Ads with Meta Amplification for Brands

You can create, target, and launch ads directly on Meta's ecosystem without leaving impact.com using the Meta amplification feature. With Meta amplification, you can turn approved creator and partnership content into paid Meta ads and measure the results alongside the rest of your partnership program.

What Meta amplification offers

Meta amplification streamlines your advertising workflow by letting you turn both existing partnership content and Meta-recommended posts into targeted paid ads.

What can you amplify

You can amplify content from two sources:

• Existing creator campaign posts that live inside impact.com, where the creator has already granted usage rights permission as part of the campaign setup.
• Content surfaced by Meta's recommendation engine, which suggests posts Meta believes would perform well for your account. For recommended content where permission hasn't been granted, you can easily request it.

Benefits

• Streamlined workflow — Create, target, and launch your Meta ads from impact.com. No more jumping between tools, re-uploading content, or rebuilding campaigns from scratch in Meta Ads Manager.
• Your creator content, working harder — Take the partnership content you already have and put paid budget behind it. Your best-performing creator posts can reach a wider audience without starting over.
• Data-driven insights — See ad performance, creator ROI, and campaign metrics side by side. Because your paid results sit next to your partnership data, you get the full picture of what's driving value.
• Creators keep getting credit — When you amplify a creator's content using your impact.com tracking link, conversions from the paid campaign are attributed to that creator and count toward their payout.
• Less busywork, faster decisions — Guided setup flows cut out manual steps and give you better visibility, so you can move quickly and make smarter calls.

How it works

Inside impact.com, you can configure your own amplification campaign to leverage your existing content or utilize Meta's recommendations to reach a wider audience.

1. Connect your Meta account to impact.com via OAuth.
2. Select approved posts, partnership content, or social assets directly from existing creator campaigns and content libraries. You can also request permissions to use a creator's post.
3. Build an amplification campaign by configuring audience targeting, objectives, budgets, and schedules, then publish it to Instagram using Meta's APIs.
4. Your creators get credited and paid for their amplified ads.
5. You can view campaign results, engagement, and conversion metrics inside impact.com, alongside your partnership and creator performance data for a unified view of your return on investment.

How do creators get paid?

When a creator's content is amplified, the creator is credited and paid as long as you use the impact.com tracking link when setting up the amplification campaign. With the tracking link in place, conversions from the paid campaign are attributed to the creator and contribute to their payout. The only scenario where the creator does not receive credit is if you use your own link instead of the impact.com tracking link.

Get started

To start boosting your ads, refer to the Configure an Amplification Campaign help article.

FAQ

Why use impact.com instead of going directly into Meta Ads Manager?

Meta Ads Manager requires you to leave the creator workflow entirely, re-upload content, and rebuild campaigns from scratch. impact.com keeps everything in one place so you don't have to recreate flows that have already been established.

Can I target specific cities or states when amplifying?

Not currently. Geographic targeting is available at the country level only — state- and city-level targeting is not supported at this time.