# Understand Meta Product Tagging

Meta allows creators to embed products directly in their Instagram Reels and Facebook posts. This feature creates a powerful win-win scenario: creators can easily monetize their content using native, shoppable product tags, while you capitalize on this smooth, in-app shopping experience to drive more sales with the guarantee that every transaction is tracked and attributed through impact.com.

#### How to get started

There are 2 things you need in place:

* Upload your product catalog to impact.com so creators can discover products and copy product links in-platform. To learn how, see [Add Product Catalogs as a Brand](/brand/what-would-you-like-to-learn-about/platform-features/product-catalogs/add-product-catalogs-as-a-brand.md).
* Upload the same product catalog to [Meta Commerce Manager](https://www.facebook.com/business/help/1275400645914358?id=725943027795860). Meta uses this catalog to match products to the impact.com tracking link in the creator's post.

#### Understand the creator experience

The following scenarios show how your setup affects the creator and shopper experience:

| Scenario                                                                                                                                                                                 | What happens                                                                                                                      | The result                                                                                                            |
| ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------- |
| <mark style="color:$success;">**\[Ideal]**</mark> You've uploaded the product catalog to Meta Commerce Manager and impact.com, and the creator includes their impact.com affiliate link. | Meta matches the link to your catalog and converts it into a native product tag on the creator's Instagram Reel or Facebook post. | This creates a seamless, in-app shopping experience with full impact.com tracking. This setup is best for conversion. |
| You've uploaded the product catalog to impact.com, but not to Meta Commerce Manager, and the creator includes their impact.com affiliate link.                                           | Meta cannot match the link, so it displays it as a standard sticker.                                                              | Tracking still works, but you lose the native shopping experience. This can reduce conversion.                        |
| You've uploaded the product catalog to Meta Commerce Manager, with or without an impact.com catalog, but the creator tags a product without using an impact.com affiliate link.          | A native product tag appears, but there is no affiliate tracking attached.                                                        | The creator is not compensated for any sales they drive.                                                              |


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