Understand Meta Product Tagging
Meta allows creators to embed products directly in their Instagram Reels and Facebook posts. This feature creates a powerful win-win scenario: creators can easily monetize their content using native, shoppable product tags, while you capitalize on this smooth, in-app shopping experience to drive more sales with the guarantee that every transaction is tracked and attributed through impact.com.
How to get started
There are 2 things you need in place:
Upload your product catalog to impact.com so creators can discover products and copy product links in-platform. To learn how, see Add Product Catalogs as a Brand.
Upload the same product catalog to Meta Commerce Manager. Meta uses this catalog to match products to the impact.com tracking link in the creator's post.
Understand the creator experience
The following scenarios show how your setup affects the creator and shopper experience:
[Ideal] You've uploaded the product catalog to Meta Commerce Manager and impact.com, and the creator includes their impact.com affiliate link.
Meta matches the link to your catalog and converts it into a native product tag on the creator's Instagram Reel or Facebook post.
This creates a seamless, in-app shopping experience with full impact.com tracking. This setup is best for conversion.
You've uploaded the product catalog to impact.com, but not to Meta Commerce Manager, and the creator includes their impact.com affiliate link.
Meta cannot match the link, so it displays it as a standard sticker.
Tracking still works, but you lose the native shopping experience. This can reduce conversion.
You've uploaded the product catalog to Meta Commerce Manager, with or without an impact.com catalog, but the creator tags a product without using an impact.com affiliate link.
A native product tag appears, but there is no affiliate tracking attached.
The creator is not compensated for any sales they drive.
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