Send an Instagram DM to a Creator

Reach out to creators directly by sending them an Instagram direct message (DM) from the Partner Marketplace, without leaving impact.com.

This feature is only available with specific impact.com editions or add-ons. If it hasn't been enabled for your account, your standard experience will remain unchanged. Contact us to upgrade your account and get access!

Before you start

• The creator must be eligible to receive DMs (under 250,000 followers).
• Your impact.com account must be connected to an Instagram account. To connect it, see Discover new partners through Meta's Creator Marketplace.
• Your brand account must have the Instagram Creator Marketplace Messaging Integration feature enabled. Contact support to request access if you don't see this option.

Send an Instagram DM

1. From the left navigation bar, find a creator using either path:

   • Partner Marketplace: select Discover → Partner Marketplace, then select All Partners and choose a creator.
   • Creator Search: Select Discover → Find Creators → Creator Search, then use the filters to find a creator and select them.
2. In the creator's slideout panel, select the Instagram DM icon, or select Instagram DM at the top of the panel.
3. Select Send Instagram DM at the bottom of the slideout.
4. Optional: [Toggle on] Attach Partnership link to include a formal invitation with your message. This lets the creator act on your outreach right away. Choose 1 of the following options:

   • I want to send a campaign invite — invite the creator to a specific campaign. Select the campaign from the [Drop-down menu]. Use this when you want them to join defined campaign with set terms.
   • I want to send a proposal — send a custom partnership proposal. Use this when you want to negotiate terms directly rather than tie the creator to an existing campaign.

   If you leave Attach Partnership link [Toggled off], your message will be sent as a standalone DM with no invitation attached. This is useful for an initial introduction before formalising a partnership.
5. Type your message in the Your message field (up to 1,500 characters).
6. Select Send.

Note: You can send up to 2 unanswered messages to each creator every 30 days.